Adjusting the layout of home companies struggling to move forward

In 2011, the home circulation industry changed again. Affected by the regulation of the property market and the increase in raw materials and prices, home-based companies generally showed a downward trend after May Day. In this environment, the "closed door" shop and the "expansion" of the big shop are intertwined between home stores, and home stores and merchants are sometimes caught in a story of "love and hate".

Although the overall home market is not optimistic, in order to capture more market share, companies of all sizes will actively respond to market changes and seek development by adjusting their own layout, improving service quality, upgrading their business formats, and launching marketing innovations.

Big decoration company took the road of supply chain On April 8th, Red Flag Furniture and Mei Song Ya Ting Decoration officially announced their cooperation. The Red Flag Bamboo Hill Store introduced the “Massson Yating Pofi Integrated Household Hall” into the first floor and the first floor. On September 24, the peak of the industry and Feng Ge Hui Wuhan Wan Mi Store was officially unveiled at No. 33 Development Avenue, Dingkou; the most typical Jiahe decoration started as early as 2010 in Caidian to create the largest home industry in Central China. Park, the main structure of the factory was completed in March this year. All these phenomena indicate that large-scale decoration companies are seeking to transform into supply chains. As the director of the brand operation center of Jiahe Decoration Group, Chen He, said in an interview with reporters, the traditional building materials store is a pharmacy, and decoration companies can simply prescribe drugs and prescribe prescriptions.

Comments: Regulation and inflation, throughout the main line throughout 2011. Investors have to struggle between “buying a house or holding a coin” and “when to invest, where to invest”. The entire market is affected by the big environment, and it is increasingly difficult to do it. The wages of various raw materials and labor have soared, making home businesses and owners increasingly unbearable. Qian Junxiong, president of Jiahe Decoration Group, stated that customer demand is always essential. Only after the company has solved the high-cost era and develop new models can it win the market. Large-scale decoration companies are the only way to go through the supply chain.

The store loves to buy winds. “Original price of 3280 yuan in the big bed, only 990 yuan will be able to 'spike' home,” “a dollar to buy a mattress, a hundred dollars to buy a sofa, ** store weekend big buy” ... ... this type of marketing in this year's The home industry has been prevalent or has gone home to buy home building products. This year, the “buy purchase” of the building materials industry seems particularly exciting and has begun to leap into the eyes of the decoration owners. Discounted promotions attract consumers, but less than some of the “buy” products introduced by various merchants can attract more popularity. "Group purchase" only developed in recent years, and "second kill" was a proper term for computer games, and it began to be popular in online shopping. However, in the furniture industry, the “second kill” completely left the network and was transplanted to the offline physical store. Many stores in home stores had the signs of “second kill” and “group purchase”. Like CBD, Eurasian, House of Life, Jinsheng have carried out "group buying" activities.

Comments: In order to attract more consumers, many businesses have started the "buy" assembly number to attract customers. The effect is unknown. But from the excitement of the business, I believe it has been recognized and sought after. In the interview, the reporter found that many netizens pointed out that “group purchase” was just a gimmick for businesses to use. When they went, they discovered that only low-priced products were only a few or two pieces. When “group purchase” marketing became a kind of furniture industry, When the normal mode of marketing, how to change, how to play tricks, but also allows many consumers to get benefits, businesses have to think twice.

Strengthening services to win the internal driving force for the development of enterprises To say that in 2011, all companies have made sufficient efforts in service. Unlike other home companies, stores serve as a link directly linking building materials companies and consumers. The shopping experience consumers receive comes from the actions of stores. How can we firmly attract the few natural passenger flows in 2011? Actually, in March of this year, the House launched its first service commitment for delivery and installation time on the basis of “promising 30 days no reason to return”. - "Zero Delay" service. This move solves the problem of “don’t give power” to logistics that has plagued consumers for many years. Six months later, actually the house once again served the “upgrade” and fixed the “old-for-new” service during the National Day Promotion as a long-term service commitment, so that the old furniture placement problem of consumers could be solved.

The South China University Wuhan home improvement has always been committed to creating a home improvement store in Jiangcheng people's hearts. The establishment of no reason to return and exchange center, "no reason to return", "first pay", "return on the difference" three major service systems have been in a very good continuation Hanlai Plaza, "pay first", "no reason to return" is also well received by the market, for some owners of complaints and suggestions, 24 hours owners will get a reply within 48 hours to introduce the perfect solution for each merchant each year its brand and Marketing training, and invited businesses to visit the company to learn the advanced experience of foreign stores.

Jinsheng International Home Furnishing has always been committed to creating one of the largest scale, highest grade and most complete five-star household consumption monomer MALLs in Wuhan and even Central China. Based on the service of previous years, Jinsheng first built green in March this year. Green Home Shopping Center provides free environmental protection testing services for all Wuhan citizens, providing consumers with healthy and environmentally-friendly home life; in August, Wuhan Home Improvement Construction Association, Jinsheng established the Wuhan Green Home Improvement Alliance, a joint 100 home furnishing brand,* **Decorating the company to create a one-stop home improvement "can really enable consumers to enjoy "saving money, saving time, effort, and peace of mind."

Comment: More and more stores are nowadays, marketing homogeneity is even more serious. At the same time, more often than not, consumers will repeatedly compare their “added value” when they purchase goods. The most important one is “service”. For example, the first payment, no reason to return, whether the complaint can immediately reply to the proposal, etc., when the company fights for the market share of the bloodshed, they may wish to stop and do a solid and well-doing service, so that both won The consumer's heart has also won the internal power of enterprise development.

Baotuan marketing Baotuan marketing, the most typical number of mahogany furniture industry development. On June 24 of this year, the Redwood Furniture Association of Hubei Province held an exchange meeting. Representatives of major Hubei mahogany furniture brands gathered to discuss plans for development. The participating members agreed that the development of Hubei mahogany furniture must be held in groups.

All along, the development of Hubei's mahogany industry has presented “small scale and scattered layout.” Xu Jingsheng, president of Hubei Redwood Furniture Association, pointed out that there are no more than 10,000 square meters of mahogany furniture center market, unlike Zhejiang Dongyang or Zhengzhou, Henan, etc. The overall mahogany furniture market in Hubei Province is still weak, and it is still in its infancy. Only by producing a brand in Wuhan Baotuan can all the mahogany furniture in Hubei be promoted to be bigger and stronger.

Just on November 13th, the mahogany furniture trading center of the largest scale, the most complete variety, and the most concentrated brand in the central region was set up with the integration of multi-function display, auction, identification and collection certification of mahogany furniture. Home CBD, which means that from Hubei's mahogany furniture industry Baotuan business officially embarked on a new agenda.

In addition, on the market this year, there are numerous brand alliances. In September, the Wuhan Home Improvement Alliance was formally established; the Leaders Union has assembled Marco Polo Tiles, TATA Wooden Doors, Kohler Bathrooms, Hazel Closet, Fudeli Floors, Gold Cabinets, and Muse Cage. Mattress, not the same as the sofa 8 major brands "buy a brand, direct supply River City", as well as the Champions League and so on.

Comments: A piece of chopsticks was gently broken, ten pairs of chopsticks were firmly held together in a group; a small tree can not help but wind and rain, hundred forests side by side resistant to cold. The power of a single company is weak, and once it is grouped together and twisted into a rope, the explosive power generated cannot be underestimated. The market response was lukewarm. It was very difficult for a single furniture brand to get consumer recognition. When the rent in a shopping mall was increased, it was always the arm that could not shake the thigh. The influence on publicity was very weak, and it was not shocking. These are the weaknesses of the marketing of individual furniture companies. In order to win sales in the fierce market competition, more and more furniture companies are beginning to explore new outlets. Many of them choose to choose brand alliances, trust associations, or organizations to carry out collective marketing to obtain Greater development.