Analyze the future development trend of China's paint industry

Today's paint market can not simply use buy and sell to simply sum up the relationship between market supply and demand. The paint market pattern has already undergone far-reaching changes. Today's enterprises are increasingly difficult to survive, and the era of "gold everywhere" has long gone. So, what is the real market strategy? The big direction is the demand of consumers.

It is not an easy task to gain insight into this "demand" that seems to be clear and difficult to understand. At present, most of the national paint companies in the market are just “drifting with the tide”, and only a few ethnic enterprises have a certain amount of market discourse rights. This is even more rare for the bargaining power of higher-level products. Of course, understanding one thing does not mean that you can do it well!

From a market perspective, consumer demand has always existed, and it has always been in dynamic development, continuing to meet the growing material and cultural needs of consumers. The deeper the company understands the demand, the more accurately it can grasp market orientation. The psychology of consumers in each country, every region, and even every city is different. The reason why Nippon and Dolux are successful is not how good and sophisticated their products are because of the maturity of their marketing strategy system. Can profoundly understand China's consumer culture, fit Chinese consumer psychology, and the survival of the fittest.

Some enterprises that try to change the consciousness of self-consumption among Chinese consumers cannot stand firm in China. At present, more and more multinational paint companies wear 'China Facebook' to create a good image of a corporate citizen. More and more multinational paint companies have moved their R&D headquarters and production bases to China, which shows that more and more multinational companies are aware of this. In order to gain a deeper understanding of the Chinese market, continuous operations have brought a reliable guarantee. For the market understanding, in fact, national paint companies have many advantages to use. After all, we are in our own land. No one should understand this market better than we do.

From the demand level, actively catering to demand and guiding demand is being demanded as two strategies. It can be understood as a market entry point for both homeopathic and aggressive. Despite its successes, the industry has specializations and its fundamental purpose is the same. All are personalized innovations to shape consumer demand. Through the unique style to meet the real needs of consumers and create associations with products and brands, only brand associations can create brand differentiation for products in the mind of consumers, so as to achieve a breakthrough in market share and brand communication.

If it is said that cater to consumer demand is a marketing strategy that most ethnic paint companies can operate, then creating demand is much more difficult. In view of the current market competition pattern, not every enterprise can adapt to "creating demand", or not which enterprise can adapt. "Creation of demand" is not a creation in thinking. It is a matter of action. This process of advancement requires a great deal of material and financial resources. Taking waterborne wood lacquer as an example, we all know that waterborne wood lacquers are good, and many companies “take a chance,” but after more than 10 years of development, waterborne wood lacquers are still out of the starting stage. Enterprises want to change the game rules of the market with a strong business foundation, in order to cut into the market to create a market, this is not just a matter of courage and boldness. “If you don’t want speed, you don’t reach it”, and “when the water doesn’t come first”, it’s still wrong. Demonstration.

In any case, the future market is the demand market. Whether it is catering to demand or creating demand, its core is the customer. The marketing strategy of the coating company is not only to meet the demand but also to continuously create new demand, to guide the customer's new experience with demand, and constantly allow The ultimate goal is to be satisfied with customers who are willing to buy your products or use your services.