Baina 璐 poetry: the taste and culture of the product comes from the design

With the development of society, the home space has become an increasingly important communication and communication place from the initial "chaos" state, and each space is not only a material carrier, but also a symbol of culture; In the development of China's furniture industry for more than 30 years, we have also seen a history of changes in home culture... On the occasion of the spring furniture fair in March 2014, the Mission was fully attacked; the focus of attention was on home culture, Xiaojianda, through a multi-dimensional perspective to interpret the development of Chinese furniture, comprehensively showcase Chinese home culture. [Time]: March 19, 2014 [Guest]: Rong Zhuo, Chief Operating Officer of Shanghai Baina Yushi Household Products Co., Ltd. []: Rong, Hello! Thank you for the interview. I heard that Baina poetry is the first time to participate in the Shenzhen exhibition, then this time brought interesting products to the audience in Shenzhen? [Rong Zhuo]: First of all, thank you very much for your attention to our brand. This time we came to Shenzhen for the first time to participate in the furniture exhibition. In fact, we have participated in the furniture exhibition in Guangzhou for many years. Why choose Shenzhen, it is about design, our products have certain concepts in it, so the theme of this exhibition is also in line with the operation of our brand. In this exhibition, we highlight that not only are we a company that sells mattresses, because in fact, the mattress gives consumers a kind of sleep health, and our brand is designed with different ages as the exclusive design. The concept of our research and development. We have found that as people grow older, their body shape is changing and their spine is changing, so he can't have a mattress that will keep you from old to old. Different products are needed to match each stage of life. Through our research, we found that in different ages, when he was sleeping, he actually produced different spine compressions. The product we launched was to match his needs with the corresponding pressure, let us The customer can feel the state of zero stress during sleep. In order to bring this concept of sleep to our market in China, we have launched a shopping guide for the terminal APP. In this app, we have integrated the brand's propaganda, the concept of sleep, and the shopping guide of the terminal. We pay great attention to the sleep culture of 3S. This 3S actually includes the health of sleep, the health of the spine and the problem of sleep. Our people only know that they want to buy a mattress, but in the end what he needs, or what is healthy sleep, everyone does not know. When we click in, he can tell you the clearest. Actually, the spine is not a plane. We often say that it is best to sleep on a wooden bed. It is best to sleep hard, but you have a curve, and the fit is the best. of. The most important part of this APP system is about our sleep experience. When we have a sleep experience, let the customer choose your age stage first, for example, our father and mother, in the age group of 41 to 65, what is your health needs, it is here, through our shopping guide And such an intuitive way to let us know that in fact, my sleep or my body needs this product. His needs will vary from age to age. []: Will it be partitioned according to different ages? [Rong Zhuo]: Yes; and it is based on the three Ss that just remind you of your needs. When we select another test, it will give you a section of gentle pressure, it will tell you that at this age, this period of pressure is more suitable for you, rather than simply telling others Soft or hard is as simple as that. In the past when we bought a mattress, the sale would ask if you need to be hard or soft. It is just a vague, or a contrasting number, it doesn't have a ruler. Through the degree of pressure, we clearly tell consumers what the pressure relief of each of our products is. You choose 30 to feel too soft, you can choose 40, 45, 50, we have such a degree in it. Such a gentle pressure, he went to experience, may think that 50 is more appropriate, he chose 50. 50 there are different functions, just like we buy a car, I buy a 2.0 displacement, it also has Sports version, Extreme Edition, etc., it has a choice of different functions, when choosing different products, it will have a different introduction. When we click on it again, the parameters of the product are inside. In the traditional industry, homogenization is very strong, and new things come out every day, but we design products mainly to meet your standards, we can see the structure of the whole product is also inside, so that consumers are very intuitive Feel your own products, this is a very important shopping guide tool that we launched this year. []: I often come into contact with some mattress brands. They all have the kind of instruments. They just stand up or lie down and test you. Will the facilities be more accurately tested than this app? What is the mattress that fits the whole state of our body? [Rong Zhuo]: In fact, there is also a 360-degree tester in our group, which is what you just proposed. However, we will also find that each of us has our own sleep habits. Through a completely scientific calculation, it will produce a series of numbers, but does this number match your previous habits? Because after all, habits are not developed in a year or two. What's more important is to instill the concept of healthy sleep into you, give you a paragraph, and then feel which product is more suitable for you during the experience. Because we are not like blood type, it is the only standard. So we are better combining subjectivity and objectivity. []: Many people are now propagating to make a zero-pressure mattress, or a space mattress or something. In your opinion, what kind of mattress can be called a zero-pressure mattress? [Rong Zhuo]: Zero pressure comes from two parts. The first one is to have a very strong support, which allows us to sleep in a relatively natural state, and the second is the comfort layer above. It is necessary to select good quality, environmentally friendly and healthy materials to better fit your body shape. The so-called zero pressure is to let you stay in the most relaxed state when you sleep. This time we launched a product of our latest technology, which uses a DualAir technology. What is it achieved? First of all, let's buy a mattress. Many times it may be that you have to adapt to the mattress. You have to adjust yourself. However, we can adjust the softness of the left and right mattresses with a small remote control, which is the first one. Second, you may be tired today, want to sleep softer, it can be adjusted at any time. Tomorrow I feel that it is more comfortable to sleep, and it can be adjusted freely. Because I am also a married person, the two couples will not be the same. Our remote control can be deployed on both sides. For example, Mr. needs a harder one. The wife may need a softer one. It can also be freely adjusted. And there is also the function of memory. As soon as I adjust to my favorite one, it will immediately achieve the comfort you want, so this is also a very technical product of ours, which brought us to the whole exhibition. These two important highlights. 【 】: What is the promotion or marketing of your brand in the next year? [Rong Zhuo]: The next step of the terminal's shopping guide tool will become the guide for all our store standard services, so that our guides provide more professional and advanced grades. This is the first one. Secondly, this sleep password will also become our key theme throughout the year, which will allow more consumers and the mass media to pay attention to it. In fact, buying a mattress is not just about buying a product, it is more important. It is a healthy sleep concept you have to know. [ 】: When it comes to lifestyle, we will talk about culture. Now many companies, including furniture media, are talking about it. In fact, we are not selling products. We are selling a culture and selling a way of life. Do you agree with this? What about the point of view? [Rong Zhuo]: Let's not say furniture first. In fact, each of us has a fixed preference when purchasing anything. For example, when we first came out to work, we might choose Giordano and other brands. When you work for a few more years, you will choose CK, BOSS, etc. This is a taste. In the furniture, I think that as a business, you have to launch any product, as good as possible, this is the most desirable quality of itself, it is not your selling point. But the most important thing is to bring the services that you bring to consumers. So the taste comes from the service. In addition, when it comes to mattresses, we can only say that it is a healthy lifestyle, not just a taste. I also think that the taste comes from the design, for example, the furniture in our living room, it should have its own lines, have their own style. But the mattress is always a square shape, and more importantly, whether its design concept can meet your health standards, this is critical. So I can't say that sleeping on a mattress can make you feel the style of our Australia. I think it is bragging, but I can let you know that your lifestyle can be chosen by yourself. So the brand is a personalized concept. 【 】:thank you!

Stainless Steel Shower Head

The utility model discloses a Kitchen Shower head that is convenient to switch the water outlet mode, has a compact structure, and is easy to use and a kitchen faucet using the kitchen shower head. The shower head includes a shower body and a shower head provided with a spray water outlet and a V-shaped water outlet. , The shower head is provided with a water separator, and the water separator is provided with an annular flow channel and an inner flow channel respectively connected to the spray water outlet body and the V-shaped water outlet body, and the lower end of the outer wall of the water separator is upwardly circular A plurality of water inlet holes connected to the annular flow channel are provided, and a first sealing ring is provided on the lower side of the water inlet hole; the water outlet end of the shower body is connected with a converter, and the converter is provided with a communicating In the water diversion cavity at the water outlet end of the shower body, the lower end of the water diversion device is installed in the water diversion cavity and can move up and down, and the upper end of the inner wall of the water diversion cavity is provided with a matching first sealing ring

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