Brooklyn Solar increased 45% year-on-year in the first half

"Brooklyn Solar's first-half sales increased by 45% year-on-year," said Brooklyn Solar's general manager Huang Xiangjun, smiling at the Aiken Power Grid. Under the background of the overall slowdown in the industry, the growth of Brooklyn solar energy is indeed pleasing.

According to Huang Xiangjun, as of the end of June, Brooklyn's solar energy exports have exceeded 80 million. In Brooklyn's sales performance, foreign trade has always occupied the main position. At present, the European market is a key market for Brooklyn Solar. In addition to the European market, Brooklyn still has outstanding performance. For example, Brooklyn Solar has over 50% of its market share in Australia, and the US market has also become the market for Brooklyn Solar. Focus. Huang Xiangjun optimistically predicted that Brooklyn Solar's export report card in the second half of the year will remain brilliant.

It is reported that Brooklyn solar energy has promoted domestic trade with foreign trade and achieved good results in domestic trade. Huang Xiangjun said to the Aiken power grid that the entry into the domestic market at that time was rooted in reducing the possible impact of the financial crisis of the year. In fact, Brooklyn achieved a smooth transition during the financial crisis. Not only did foreign trade sales stabilize, but the development of the domestic market also progressed smoothly. Brooklyn people adhering to the "measures are always more difficult than" thinking dimensions, through the product selling point packaging, high quality and low price and deep plowing the regional market, the domestic market sales volume.

In the aspect of engineering, Huang Xiangjun is calm and focused on government projects, enterprises, and public institutions. But for the solar energy supporting projects in the community, there is a choice to do. Huang Xiangjun frankly stated that the relatively long payment period for the solar energy supporting projects in the community, combined with the small gross profit, is not the main direction for Brooklyn Solar.

Huang Xiangjun said that in these years of marketing practices, solar energy prices have been developing in two distinct directions, one in the direction of low prices and low in quality, and the other in the direction of high prices and high quality. In this development trend, Brooklyn Solar actively adjusts its price strategy. While producing high-quality products, it adopts low-to-medium price levels for market development. Brooklyn Solar fully realized that in the current domestic rural market, the price that the average people can accept is still a relatively low universal price. This kind of price product is the mainstream of the rural solar market, and only the solar products that are widely accepted by the people, There will be sufficient market space. Brooklyn laid out the domestic market with international standards, and the "high quality and low price" strategy can be said to be very familiar.

Huang Xiangjun also said that in the final analysis, market competition is the competition of talents, and talent is the most critical factor in determining the long-term development of the company. Brooklyn Solar has always paid attention to the talent effect. While training internal talents, it has successively introduced dozens of marketing and technical professionals in well-known companies in the industry. These talents have now become the backbone of Brooklyn development. Perfect team organization and integrated team strength have become the foundation for the rapid development of solar energy in Brooklyn.

Finally, Huang Xiangjun also disclosed to Aiken Power Grid that solar air-conditioning developed in cooperation with Guangdong University of Technology will be put into production in 2012.