Cabinet enterprises under e-commerce

Although the cabinet industry is still on the rise, the growth rate has slowed. At the same time, declining market demand and rising costs are only some of the factors in the predicament of the cabinet industry. The advent of the Internet era and the strong rise of e-commerce have brought new challenges to the cabinet industry.

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Cabinet enterprises maintain a rational wait-and-see

As an imported industry, the cabinet industry still has great development flaws compared with other mature building materials and home furnishing industries. Although in recent years, the momentum of e-commerce has set off in all walks of life in China, but throughout the cabinet industry, most companies still maintain a rational wait-and-see attitude.

Cabinet e-commerce is limited by factors

Affected by its own series of restrictive factors, cabinet enterprises have their own reasons for not trying out the water and electricity business. On the one hand, the limitation of many domestic cabinet products is that they are prone to breakage during the delivery process, and the large size makes it impossible to take convenient delivery channels, which also leads to increased product delivery time.

Moreover, the cabinets cannot be placed in a piecemeal during the delivery process, generally using a box-style consignment method, which increases the logistics cost of the product; on the other hand, the after-sales installation of cabinet products also restricts the development of e-commerce for cabinet enterprises . Because cabinet products are large-scale household products, professional installation is required for the installation of the products. The development of cabinet e-commerce also requires increased costs in this service system. Restrictions on both sales and services have led cabinet companies to hesitate before e-commerce.

Cabinet enterprises should also be prepared

Although the e-commerce field of the cabinet industry is cold, it does not mean that the cabinet industry lags behind other industries in the Internet era. The development of all walks of life has its own rules of development, and blindly following the trend does not promote the progress of the industry. Today, the wait-and-see attitude of the cabinet industry at the door of e-commerce reflects precisely the rational attitude of the cabinet enterprises on the road of development.

Although e-commerce serves as a new channel to broaden the market of the industry, it is not easy to make good use of this industry development tool. Before entering the field of e-commerce, cabinet enterprises need to make corresponding preparations when they wait and see rationally.

Editor in charge: GO Jiaju CC

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