China's famous lock brand pays attention to young people's adjustment strategy at any time

The new normal of the economy, all industries need to change with it. Only by adapting to the market trend, accepting new things and changing themselves to cater to the development of enterprises can we continue to develop and grow in the new era!

Today, the pace of life is getting faster and faster, people are more inclined to online shopping, this shopping method is not only simple and fast, but also saves effort and effort, and the style is more than the physical store, which is undoubtedly the most for the young consumer group who is busy with work. Good choice. So what should Chinese famous lock brands do?

First, product service can not be less

Service at home, commitment to comprehensive relief in the ordinary e-commerce operations, usually the end of the entire shopping process is completed, but in the lock e-commerce, only the real full service, you have the opportunity to stand out. And "delivery to the home, install home" has become a must-have trick for locks and e-commerce. This year, Tmall double eleven lock companies have responded to the big stream, and the service promise of “delivering home, worry-free installation” further impressed consumers.

Second, the marketing method is indispensable

The theme marketing in the lock industry is a relatively new marketing method, but in recent years, individual lock brands have been reflected and achieved good results. It gives the original simple goods or activities a certain theme, can better tap the selling point of goods or activities, make the sales activities more humanized, and thus stimulate customers' desire to purchase.

Third, actively adapt to younger

A considerable number of offline brands often choose products that are younger and more cost-effective when they are promoting online products. This is based on the consumer group formed by the Tmall website. The consumers who buy locks on the shopping site are mostly young and middle-aged. They have a younger aesthetic and focus on the price/performance ratio.

Fourth, branding is the key

The branding of locks and e-commerce will become increasingly obvious. While building a brand and increasing its visibility, it has also increased its premium capacity. Faced with products of the same quality, consumers tend to choose higher-priced but branded products. The lock e-commerce realizes the consumer's consumption psychology, but also intensifies its efforts to shape its brand image, guarantee its brand quality, and endow its brand value.

Fifth, the original design is more precious

More and more independent designers are beginning to emerge, and original design brands have emerged. The development of modern technology and the Internet makes it easier to copy lock products. Therefore, original design is particularly precious. People pay more attention to the continuation of original power, and original design brands are gradually being concerned.

Six, two lines at the same time force

In the past, offline to online has been transferred to today's online to offline, which is a turning point in the history of locks and e-commerce, and further integration of online and offline is also an urgent need for lock e-commerce. By using the offline experience store to guide online transactions, it will effectively increase the online transaction rate.

The new normal of the economy, all industries need to change with it. Only by adapting to the market trend, accepting new things and changing themselves to cater to the development of enterprises can we continue to develop and grow in the new era!

Editor in charge: Cong Yurui