Deciphering the persistence and transcendence of the whirlwind of the Yellow River

In today's business world, the most sigh is that it is difficult to do business, and it is even harder to be a long-term enterprise. No company does not dream of being able to grow up, and no company does not dream of becoming the "king of the industry." Among these enterprises, they do not lack the motivation to innovate, and there are also many genes that dare to take risks. However, there are not many companies that can achieve long-term success, and those who can occupy the "throne" for a long time are even rarer. The whirlwind of the Yellow River is at least an exception in the Central Plains, and it has long been a "professional" synthetic diamond industry, and it has a gratifying growth. The predecessor of the Yellow River whirlwind is a township enterprise founded by 2,000 yuan. In just over 30 years, it has experienced the pursuit of high-tech adventure. It has been baptized with diversification and unitary choices, and it has also encountered "father and son inheritance". The sorrow and sorrow... eventually grew into the first listed company in China to produce synthetic diamonds, creating a miracle from "soldiers" to "generals." Today's whirlwind of the Yellow River, after several wind and rain baptisms, re-opened the footsteps of chasing the "artificial diamond kingdom." The Cyclone of the Yellow River is located in Changge City. It is a production area and office area to the north of the 1.8-kilometer-long Yellow River Avenue, and a living area to the south. The area of ​​two square kilometers is enough to make it the largest “Qiao Jiada”. hospital". Now on the north side of the boulevard, a new administrative office building has been successfully capped, and behind it is a rapidly growing production plant. How does the whirlwind of the Yellow River create a miracle, how is the “storm” of the market economy, and what is the “health of health” that supports its long-term success? From the "soldier" to the "general" , the predecessor of the Yellow River whirlwind was Changge Plastic Products Factory, a township enterprise founded by its founder Qiao Jinling in the 20s when he raised 2,000 yuan. The products he produced at that time were mainly woven bags and asbestos. Low-end products such as tiles and copper sulfate. It is such a small and micro enterprise that no one has ever thought of carrying too many dreams and prides of the Chinese people. It has emerged as an economically outward-oriented “star” company with international voice. . Around 1983, due to the low added value of Changge Plastics Factory and the rapid increase in the number of companies producing similar products, the plastics factory suddenly fell to the brink of collapse and suffered the first crisis of survival. In 1985, after several ups and downs of Qiao Jinling, he gradually realized that low-level development was easy to be eliminated, and plastic products could not allow him to "get rich first." In order to survive, transformation is the only way, and high-tech projects and high-tech products have become the most eager to get involved in Qiao Jinling. This is the first hurdle that the Yellow River whirlwind faced before it started. In the direction, it is a sunny day to meet the enterprise. It is very difficult for anyone to make a choice. Later, Qiao Jinling selected the terrazzo project of Zhengzhou No. 1 Research Institute and spent 100,000 yuan to buy out the production patent of the technology. The Yellow River Mould Factory was established and the first diamond terrazzo machine in China was developed. This technology is actually very simple now, but at the time, this was considered high-tech. Since then, the operation of the Yellow River whirlwind has predicted Like so smooth, product demand, the extraordinary development in the early 1990s, Qiao Jinling not satisfied with the existing achievements, in order to dream new business, decided to invest more than 20 million yuan, from all over the country heavily engaged 300 super Hard material experts, enter the field of more scientific diamond production. This is the synthetic diamond project that later made the miracle of the Yellow River whirlwind to 1991, the Yellow River The performance of the whirlwind can be described as a thousand miles, rapid development, profits and taxes quickly exceeded 10 million yuan. Qiao Jinling, with his company, took the first step of the journey. In 1998, the Yellow River Group's backbone enterprise Henan Yellow River Cyclone Co., Ltd. listed, became the country first listed synthetic diamond business. "shock-type" heritage pains Since then, the Huanghe whirlwind entered the most glorious period, long-term sit tight throne domestic synthetic diamond industry, but waves also chosen to appear at this time. 2003 In September, Qiao Jinling’s sudden self-death spontaneously pushed the whirlwind of the Yellow River to the cusp of the wind. A larger ridge tested the team of the Yellow River whirlwind, and the industry also sweated the whirlwind of the Yellow River – the group dragon could not be without a day. It was at the stage of rapid expansion of the enterprise. At that time, the whirlwind of the Yellow River was involved in other industries such as beverages, highway construction, medical tourism, etc. If the enterprise could not be handled well, the enterprise could not make a smooth transition, which would bring new shocks to the enterprise, and even danger of collapse. in fact, many companies in the handover scepter time, It has already opened the prelude to decline. The ancient Chinese language is rich in three generations, and it is difficult to start a business and it is harder to keep business. The transfer of power of enterprises has always been a problem. For the whirlwind of the Yellow River, it has experienced The transfer of power after the accident is even more difficult. Qiao Jinling’s eldest son, Qiao Qiusheng, is inevitable and is expected. However, for a lack of social resources, no experience in the cruel market, and even no skilled management experience, the industry The lack of sensitive insights, the industry and employees are not at ease. For Qiao Qiusheng, it must be faced not only to calm the emotions of the brothers in the family, but also to mobilize the enthusiasm of the top management and partners in the enterprise. Whether or not we can successfully cross this hurdle has become a "touchstone" for testing the young marshals. However, it is gratifying that the corporate values ​​and culture that have been precipitated by the Yellow River whirlwind for more than 20 years have been relatively stable. This culture has become a business. The soul, as long as the team recognizes the values ​​of the company, the corporate culture, is the shock of the enterprise, but also temporary, the enterprise It can be developed stably, healthily and sustainably. After all, no one can lead a company forever, and the occurrence of power replacement is also a normal metabolism. This is also the reason why Qiao Qiusheng led the Yellow River whirlwind out of the valley. Focusing on being strong at the time of the crisis, Qiao Qiusheng has the same low-key as his father, and has toughly shouldered the "heavy burden" of the family and the enterprise, facing the sword of the industrial capital. During the Qiao Jinling period, the company's development strategy and goals were basically preserved, which was conducive to a smooth transition of the company. However, Qiao Qiusheng revised it to lead the company through the next hurdle and laid the foundation for the company to take off again. Before 2003, private capital appeared in the tide of participating in the construction of social undertakings. The whirlwind of the Yellow River was no exception. The road to diversification has already tested water, batteries, beverages, medicine, papermaking, etc., and also won the Ashen (Arong Banner to Shenzhen). Construction and operation rights of the 80-kilometer section of the expressway. When private enterprises develop to a certain stage, it is easy for business leaders to be mindless and to want to expand. The consequences are often catastrophic. Faced with the temptation of diversified management, Qiao Qiusheng was not confused by the diversified route. After investigating the domestic and international artificial diamond market, he adjusted the company's diversified route and concentrated on the main business of synthetic diamond. , led the company to a correct path. Qiao Qiusheng withstood the opposition and questioning of the corporate leadership, quickly abandoned projects such as highways and papermaking, and stopped papermaking projects in cooperation with India. If a company only comes from the interests and benefits, it will eventually lose its fate. If the Yellow River whirlwind insisted on diversified routes, the company may have considerable profits in the short term, but the company's energy and resources are limited, and its main business will inevitably be affected, because the Yellow River whirlwind is based on mastering core technology. leading. Usually, many people want to convince Qiao Qiusheng to do real estate, stocks and futures, but he has not promised. Qiao Qiusheng understands the principle of "do not take advantage of the interlacing", and the industry that he does not understand will not do it. Qiao Qiusheng once responded by saying: "The Yellow River whirlwind is a public enterprise and it is responsible to all shareholders. In the future, no matter what we do, we cannot shake the foundation of the main business." Leading the core technology, for modern enterprises, Green, we must form core competitiveness. For the Yellow River whirlwind, the core competitiveness is reflected in the core technology. Qiao Qiusheng also knows that technological innovation is the driving force for the continuous development of the Yellow River whirlwind. Without the leading edge of the core technology, the Yellow River whirlwind has no way to maintain a long-term lead. It is inevitable that research will lead to detours. Qiao Qiusheng is daring to invest in scientific research and is not afraid to take risks. For example, the development of synthetic diamond composite sheets is the result of thousands of scientific experiments. The failure of each test, a single hammer, will cost the equivalent of a Santana car. For this reason, the Yellow River cyclone costs 3 In the year, nearly 30 million yuan was invested. “The Yellow River Cyclone invests a lot in scientific and technological innovation every year, accounting for more than 6% of sales revenue.” Du Changhong, secretary of the Yellow River Cyclone, told reporters. This 6% is only calculated according to the annual turnover of the Yellow River Cyclone. If calculated according to the company's net profit, it will be much higher than this figure. This high investment is unimaginable in the general enterprise. The whirlwind of the Yellow River has been done, and all energy needs to be developed around the "one center", that is, working on the research and development and production of synthetic diamond. Du Changhong told reporters that "the sprinter is not necessarily able to outperform the marathon. To become a long-term enterprise, there must be a healthy and persistent corporate culture." In addition to the team-approved corporate development strategy, the Yellow River whirlwind also attaches importance to Talent and technological innovation. Qiao Qiusheng did not regard talent as the cost of the enterprise, but the resources of the enterprise. The spirit and will of the Cyclone of the Yellow River to struggle and develop and innovate, especially the respect for science and technology and respect for talents, have not only been lost, but have been further strengthened. Qiao Qiusheng inherited his father's thought "gene", adopted the criteria of wisdom, courage, benevolence, trust and strictness, and insisted on selecting talents for enterprises, especially in attracting, cultivating and using talents. In terms of management, the Yellow River whirlwind has already established a professional manager system and an equity incentive system. As long as it can mobilize the innovative enthusiasm of technical talents, the Yellow River whirlwind is willing to make great efforts and work hard. For example, all the scientific and technical personnel have proposed, must be provided by management personnel. In the whirlwind of the Yellow River, the scientific and technical personnel are the best houses to live in. Only the scientific and technical personnel, especially the scientific and technical personnel with outstanding contributions, are eligible to live in the villa. In fact, many people are concentrating on the talents of the Yellow River and the emphasis on technology. In management, Qiao Qiusheng puts out any friends and family into the management. His two brothers and sisters are not in the company. In this way, the company completely eliminated the negative impact of family management on the company and established a truly modern enterprise management system. After successfully passing several hurdles, the whirlwind of the Yellow River gradually recovered its vitality. The accident not only did not slow down the pace of the enterprise, but also caused it to explode more vitality. At present, the Yellow River cyclone has already been killed in the field of gem-quality diamonds, and has made major breakthroughs in large-particle synthetic diamonds and super-hard composite sheets. The "1-10mm gem-quality diamond single crystal synthesis" project developed by Dr. Wang Yuchang of the Yellow River Cyclone, the company has now produced 2mm high-quality large single crystal diamond, the next step will be synthesized as a gemstone on high-end jewelry, large particles The diameter is 4~5mm (about 0.6 carats) and 6~10mm (about 1 to 2 carats). Every year, the Yellow River Group hatches dozens of new technology projects in the diamond industry and nearly 100 new products. It is this absolute advantage in independent property rights that has made today's Yellow River whirlwind.

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