Furniture dealers join the four series
First, we must select at least 3 to 5 brands suitable for our agent, and try to confirm the authenticity of enterprise information and market recognition of products through various channels, such as network information, media promotion, and consulting other dealers in the industry, but Before deciding to represent a certain brand, it is better for distributors to personally go to the factory for field visits, seeing is believing, and at the same time, we must grasp the following points. 1. Examine the manufacturer's production line and related hardware equipment to confirm that the brand's products are produced by itself. Although OEM products can also be agents, under the same conditions, try not to choose such products. First, under the same conditions, the price of OEM products may be higher; second, the quality of OEM products is difficult for the brand operator to control, and the after-sales service will be more troublesome; again, the logistics cost is higher because of the operation Insufficient stock preparation and insufficient supply of goods by merchants can easily cause untimely delivery and long channel lines. 2. Look at the production process and raw materials. In this way, you can not only understand the product manufacturing technology, but also verify the brand's product quality on site. 3. Look at the brand's stocking and inventory. It mainly depends on whether it can guarantee the timely supply of goods. However, if there is too much inventory, the dealer should consult the manufacturer and ask why. 4. Look at management and terminal services. It mainly depends on whether the management of the brand is standardized and whether the terminal image meets the requirements of the brand in its own distribution area. Understand the brand's market positioning and see if it meets the market needs in its distribution area. This information can be obtained from dealers operating the brand in other regions, and can also be seen on the company's website, mainly: 1. Market positioning. Including product price, product grade, style design and main style, this is the key to whether the outdoor furniture brand can make a profit. 2. Implementation of marketing policies. The main problem is support, which is also the key. You can consult the factory directly by phone, or you can learn from the dealers in other regions of the brand. 3. Product quality and after-sales service. This is mainly reflected in on-site inspections or from cooperation agreements. The cooperation between distributors and manufacturers should be based on the agreement signed by both parties. Do n’t trust the verbal promises of the manufacturers to avoid unnecessary disputes in the future. Brands with general management standards will perform the agreement signing process. A promise without agreement has no value. At the same time, dealers should pay attention to the relevant matters about after-sales service must be reflected in the agreement, and as detailed as possible. In addition to the immediate benefits, distributors should pay more attention to the development potential of the brand, and only products with development potential can bring sustained profitability. It is not terrible for dealers to meet a small brand. The terrible thing is to encounter a fake brand. This kind of brand is often "out of the box, failing", which requires dealers to spend a lot of energy and time to identify it. In addition, the kind of brands that do not refuse to the agents should also be avoided. Although the threshold is low, it is inevitable that it will be difficult to operate. Generally speaking, well-produced promotional materials, high-coverage advertising, and new product promotion that keep pace with the times are all necessary conditions for a company with development potential. But the most direct way to identify the quality of the brand is to visit the company and the terminal store. You can get an overview from the store's popularity, service attitude, and brand promotional materials. In short, when choosing a brand, distributors should not simply consider the brand's popularity, the amount of advertising they put in, the level of support they promise to give, the image spokesperson, and the price of the product. Cooperation is a two-way thing. A good brand must have certain principles. While the dealer is choosing a brand, the brand is also choosing a dealer. 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Furniture dealers join the four series
One song: field trip
Part Two: Understanding the brand ’s market positioning
Trilogy: Signing an agreement
Four steps: focus on brand development potential
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