Guangdong furniture marketing Guangdong furniture why do you not "show"

This is an era of hype. "Zuo Xiu" has become a neutral word or even a commendatory word. Have you seen that after the hype (or hype), the appearance fee has soared from tens of thousands to 300,000. In the furniture industry, Beijing-style furniture that is keen on making shows is rising and growing, but the "big brother" Guangdong furniture, who does not like to show, gradually loses its status in the hustle and bustle and is going downhill. Guangdong furniture, the market called you "show"!

The show is king-"beauty" Qu Mei

     Qumei 09 publicized its online mall on a large scale, but the online mall launched by Yaobang Furniture in 2008 was silent

On June 25, 2009, Qumei Furniture successfully held a grand press conference for the online shopping mall of Qumei's "eWorld" in Beijing North Fifth Ring Center Store. When Qumei's "e-world" online mall was called "the first touch of the furniture industry" and "the first online shopping platform of the furniture industry" by some Beijing media, southern furniture companies such as Ximengbao and Yaobang laughed. Ximengbao Furniture has started online mall testing as early as 2007 and was officially launched in early 2008; Yaobang Furniture officially opened the "Yaobang Online Mall" in November 2008. However, with a smile, Yaobang Furniture touched the net earlier than Qumei, but it was silent in the industry. Few people knew that Yaobang also engaged in online malls, not to mention consumers. Compared with Qumei's huge publicity, it seems that Qumei is really the initiator of furniture online shopping.

Chen Haoran, President of Superior Furniture, said: "Jingpai is doing business, and Yuepai is doing business. Guangdong Party will respond faster to product development, while Jingpai pays attention to corporate image and is well organized." The fact is that Guangdong Furniture does No show, no one knows what it did; Beijing sent furniture to show things better. This is the difference between show and no show. Guangdong Furniture, why don't you make a show?

Show and not show-the enlightenment of "plate alliance"

Guangdong enterprises focus on product research and development and are passionate about developing dealers, but rarely carry out successful brand promotion and give them enough publicity support. An industry source said that the current reputation of Guangdong furniture throughout the country is due to the quality of the product itself, and has nothing to do with publicity and hype. On the contrary, Beijing furniture is good at discovering and amplifying its own advantages, making it easier for consumers to discover the "beauty" of Beijing furniture. This can be seen from the attitude of the Guangdong-style furniture and the Beijing-style furniture towards the plates.

Jingpai Furniture keeps enlarging environmental protection plates as gimmicks, Guangdong furniture should have thought of it

In 2003, several Peking furniture brands that used EG sheet as the main raw material for furniture formed the EGGER sheet alliance. In 2008, the "Odsen sheet alliance" was also announced. Most of the owners of the Tossing Board Alliance are representative companies of Beijing-style furniture. The establishment of these plate alliances is nothing more than the use of environmentally friendly plates to promote their products.

In fact, the so-called German plate, environmental protection plate, for Guangdong companies, this is a concept close to "common sense", environmental protection plate is originally a basic material for manufacturers. A Guangdong boss said in an interview: "Furniture sheet is not environmentally friendly, do you dare to put it in the store? Are you afraid of smashing your own brand ?" However, the concept was enlarged and vigorously publicized. Therefore, people think that Peking furniture is the most environmentally friendly, and even some associations have begun to talk about how Peking furniture is environmentally friendly. Show and show are completely different results.

Another ending-when Guangdong furniture started to show

April 9, 2010, Qu Mei Furniture massive "carbon strategy 2010" press conference at the Holiday Inn Crowne Plaza Park View Wuzhou Beijing costumes began.

Without exception, some Beijing media also issued the title of "Qumei's first 'low-carbon strategy'", this time Huayuan Xuan, a Guangdong company, smiled. As early as March 19, 2010, at the Shenzhen Furniture Fair, Huayuanxuan Furniture "launched" the "Low-Carbon Home Business Starts in Huayuanxuan" event and announced Huayuanxuan's low-carbon strategy. On April 3, Huayuanxuan also released "White Paper on Low-Carbon Furniture" to interpret low-carbon furniture. Therefore, not only Huayuanxuan smiled this time, but everyone who visited the Shenzhen Furniture Fair smiled. People are more willing to associate low carbon with Huayuanxuan.

In response to Huayuanxuan ’s low-carbon declaration, a senior media person said: “As long as there is a meaningful show, I am very welcome, because a lot of things must be done in high-profile, you can be low-key, but you must do things in high-profile, so we have to call it out . "

Needless to say, there is still a gap between the marketing thinking of Guangdong furniture company bosses and Beijing furniture owners. Persevering in product research and development and dealer development is still a disadvantage of most Guangdong furniture companies. Fortunately, Huayuanxuan, Red Apple and other Guangdong furniture leaders Enterprises have already begun to realize the merits of shouting themselves, so they should be bold when it comes to acting. This is not so much an improvement as a belated awakening.

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