How China Moves to a Strong Paint Country

In the world's top ten paint brand companies that were released not long ago, there is no name for a Chinese paint company. We have a long way to go from the Chinese paint powerhouse. Now, the important issue facing the Chinese paint industry is how to make China a world paint power. How can China move from a big paint nation to a paint power?
To improve product quality and brand awareness No matter what companies, what products are produced, product quality is the survival of each company, without good product quality, companies will not survive, paint companies are also the case. The products produced by enterprises should not be satisfied with the number one in the domestic market. They should look to the world. They must improve their own product quality, strive for excellence, and strictly comply with the international coating product standards. Good product quality also requires the brand's propaganda. The era of “wine is not afraid of a deep alley” is gone forever. Coating brand construction has also become the focus of business operations. The establishment of the value of paint brand, in addition to giving the value of the product itself, but also to provide consumers with more emotional added value and cultural connotation, especially for large paint companies with strength should establish their own brand with Chinese characteristics Promotion plan to increase your brand awareness. Under the situation where China's economic development model has undergone tremendous adjustments, this is an urgent issue for every Chinese coating company. Chinese paint companies should have their own firm belief, let their own paint brands go abroad, go to the world, and truly stand the ranks of strong world paint companies.

The transformation and upgrading of paint companies' products is imperative. According to a survey by a world-renowned paint association, new environmentally-friendly paints will be a new trend in the world's development, and China, as a big paint country, is no exception. Now that ** is being held, the beautiful Chinese concept has been repeatedly mentioned. For example, water-based paint is a green product. Although water-based paints have just started in China, with the constant tightening of policies, the environmental protection and social responsibility awareness of coating manufacturers has been increasingly strengthened, and many paint manufacturers in China are also making great efforts to transform and develop water-based paints. Faced with increasingly stringent environmental protection policies, whether it is paint raw material suppliers, or paint production companies, paint equipment manufacturing companies, is accelerating the transformation and development of environmental protection products such as water-based paint. Some foreign-funded enterprises are also optimistic about the water-based paint market in China and have established water-based paint production bases to increase the proportion of water-based paint products. Coating companies are profoundly aware that transformation is not easy, but there is only one way to go without transformation. Some industry insiders believe that in 2013, China's paint industry will be in a critical period of transformation and upgrading, or that it has entered a deeper transformation. The transformation and upgrade of the paint companies' products has also made preparations for China to become a paint power.

The paint companies with outdated production capacity will be eliminated. Enterprises with backward production capacities face multiple crises, such as difficulties, rising costs, severe homogeneity of the Chinese paint market, making the downstream market extremely unstable, and customers can easily replace products. Many large-scale paint companies face many market conditions, contrarian growth, coupled with their own capital, technology, product advantages, making China's paint market polarization serious, large companies grow better, and weaker companies At any time in the wind and rain. Supporting large paint companies, eliminating outdated small-scale enterprises, and increasing industrial concentration, this is the general trend of the paint industry. In this case, the entire paint market can be re-integrated, shuffled, showing a new pattern, easy to enter the battle, and better accelerate the advance to the paint power.

Personnel training and technological innovation must be in line with international practice. Coating companies foster talents, especially innovative talents. Similarly, the core of technological innovation is also inseparable from talents. One of the biggest gaps in the competitiveness of domestic and multinational companies is the quality of talents and the management of human resources. Then we have to learn how the world's leading paint companies cultivate talent. In China, besides the market share, the competition for R&D talents is equally incandescent. If you want to be superior, you must have a unique and long-term talent development plan. For example, Akzo Nobel, the world's largest paint and coating manufacturer, has set up a project called AkzoNobel China Management Training Program to train the company's future leaders. After the newly recruited graduates work in China for one year, they will be sent to Europe to undergo a series of strict international training for a period of 12-18 months. Trainees can not only receive a lot of technical training, but also have the opportunity to train their own management skills by participating in regional or global projects. In this way, they not only have a deeper understanding of AkzoNobel, but also have more experiences and experiences in markets outside China. Akzo Nobel also established its own R&D center in Shanghai, AkzoNobel China R&D center supporting 29 production bases in China, and even the R&D of high-tech products in the Asia-Pacific region was born here. R&D talents ranked in the industry are trained from here. Confucius said: "Three people must have our teacher. Why do they stand in the world of paint companies? The cultivation of talent may be a magic weapon for their victory.