How to fight the news marketing warfare of China's hardware and electrical enterprises
The news is now more than just a look at it. The news is getting closer and closer to everyone, close to the level of life of everyone, and “news landing†will be the trend. We are not a spectator of news, we have become a news party, so paying attention to the news is paying attention to ourselves. News has become a superior resource because of its powerful audience and the functions of information, adventure, education and entertainment. Apply an ad: If there is no news, what will happen to the world? This shows the value of the news. Many electromechanical enterprises attach great importance to the Internet. On the one hand, online public opinion is formed quickly and widely spread. Once the negative information of enterprises appears on the Internet, it is difficult for enterprises to deal with them in time. On the other hand, this kind of communication characteristics of the network also provides a convenient and efficient marketing channel for the marketing of enterprises. Especially in news marketing, compared with traditional media, the network has lower cost, multiple channels of communication, a wide audience, and more targeted. This has provided many opportunities for small and medium-sized mechanical and electrical enterprises with weak financial resources. Electromechanical companies must learn to deal with good relationships with professional media. Corporate propaganda departments should pay attention to communication with online media people, establish deep media public relations, integrate media resources, and let the media serve enterprises within certain limits. And this media relationship requires the company to develop and maintain for a long time. Corporate news marketing is not just about writing soft documents. Corporate marketing needs to engage in hype through hot events, tap valuable news points, and use the attention of netizens to win the economy, but one thing needs attention. Reject negative speculation, although vicious incidents can attract public attention, but it will damage the image of enterprises and products, which is very unfavorable for the long-term development of enterprises. News marketing must be sustainable. The success of news marketing lies in whether it can attract people's long-term attention. When mining valuable news, enterprises also need to prepare for follow-up hype and strengthen people's memory. The marketing director of Jindian Media Network pointed out that China's online news marketing market is now chaotic and complicated, and the online news marketing market is not mature enough. Many business owners and news marketing operators still stay at the level of publication promotion. In this regard, electromechanical enterprises need to further understand the various ways of online news marketing, choose the marketing method that suits them, and spend money on the cutting edge. And when enterprises use the Internet to do news marketing, they should pay attention to using the information publishing platforms on the network with high usage and dense consumer groups to do news marketing, such as search engines, blog microblogs, popular forums, community websites, Video websites and electromechanical industry websites, etc., according to their product characteristics and target population distribution, select appropriate information publishing platform, and carefully design content and technology to facilitate search and promotion. In the electromechanical industry, some products have a wide range of target consumers, such as ceramic sanitary ware, hardware tools, cutting tools and other industries. Such industries can consider news marketing through the popular media participation, combined with the industry. News marketing, the effect is better. News marketing has become more and more popular among people of insight, and how to use the Internet to make news events move in the direction that is most beneficial to enterprises is the essence of news marketing. Concerned about surprises Tag: Hardware & Electrical Marketing Campaign Enterprise News News Events Corporate Marketing Previous: From Yao Ming to the wine industry to see the brand marketing of the hardware industry Next: Talking about the common paint disease and preventive measures of wood coatings Stainless Steel One-piece Ball Valve WENZHOU FOREVER CLASSIC TECHNOLOGY CO.,LTD , https://www.fosicvalve.com