How to identify the brand and quality of good flooring is proportional to
For us, the quality of wood floor is the basis of the brand. For quality, we often see or hear the best or better statement. In fact, from the aspect of physical and chemical indicators of wood flooring, there is only a one-way standard level difference, it is difficult To be comprehensive, more is to look at comprehensive indicators, rather than an index that has been strengthened. The quality of wooden flooring should be viewed more systematically from the characteristics of “one floor and nine services†in the wood floor industry. There are two qualities of wood flooring, one is the quality of the floor itself, mainly refers to the floor surface quality, for example, for the quality of laminate flooring itself, the surface roughness, the assembly height difference, the assembly separation rate, curling, The five indicators of arching must be within the allowable value range. Local blue change, damage to the decorative layer, and delamination are not allowed. These are all within the scope of their own quality; the other is the quality of wood floor installation services, for example, for laminate flooring. In terms of installation service quality: surface roughness, assembly height difference, assembly separation rate, expansion gap, and skirting board installation quality must be within the allowable value range, floor surface Injury, no scratches, no glue spots, primary walking area no abnormal noise, quality of service belong to the category of the installation. If a good quality wood floor does not have a good installation, it is impossible for the customer to finally say good. Therefore, the importance of installation service quality should be given more attention and attention. Especially for an amateur's consumer, no matter how perfect he thinks this piece of wooden floor is, he only sees 10% of it. If 90% behind it doesn’t pay attention, the road to the future brand will become narrower and narrower. Good quality products are matched with perfect service. Brand is the sublimation of quality, a good quality of products and services, more people use, consumers' word-of-mouth will give you a signboard, this brand is the brand, just like the world has no way, people who walk more naturally also There is a way, and the quality of sublimation depends mainly on the 90% of the service to pay 100% of the effort to promote, not just the 10% of its own quality. And marketing is the promoter of brand promotion. Whether it is quality or brand, if it is not driven by systematic marketing, it is difficult to achieve brand development. At this time, quality and service should be an important part of marketing, but from The current situation of the development of the wood floor market, we generally have a sense of emphasis on quality and light services, many of the quality of the market derived from the "saucer" existence is the best proof, it is easy for consumers to make "point to face" inertia error In fact, marketing is the sale of sales intentions. Arming up services through marketing will bring more selling points and benefits to consumers, and ultimately will create a mutually beneficial situation. Floor purchase del floor nature floor beauty decoration
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