In the era of soft decoration, high-quality exhibitions become the key to success

In the era of soft decoration, high-quality exhibitions become the key to success

In early February this year, a senior exhibition organizers Fangbao Li Jin Han Exhibition and pan-home industry giants Asia-Pacific official media reached a depth of cooperation, jointly organized a feast soft wear industry - July 8 to 10 in Pazhou Poly World Trade Expo, with accessories, Home textiles, wallpaper, carpets are themed, presenting "Shangpin · Space Soft Decoration (Guangzhou) Exhibition", "China (Guangzhou) Home Textiles Exhibition", "China (Guangzhou) Wallpaper Exhibition" and "China (Guangzhou)" carpet Exhibition "four exhibitions, the total size of 40,000 square meters, exhibits the kind of rich, wide coverage. This is undoubtedly exciting news for the newly-emerged soft-pack market where the marketing model is still in the groping stage.


Although the "cake" is big, why cut in?

In recent years, the concept of furnishing has become popular, and home life has become increasingly fashionable, personalized, and quality-oriented. As a result, the home accessories industry has achieved rapid development. At present, the demand space of the soft decoration market is showing a continuous upward trend. Opportunities are everywhere, and challenges are everywhere-this "cake" is large and attractive, but if you want to share a piece of soup, you must spend more time on the channel. Do enough work.

The exhibition, because it can gather exhibitors and buyers to the maximum extent, provides an efficient communication platform for the two, and often becomes the preferred way for merchants and buyers to open up market channels. However, since soft decoration belongs to an emerging industry, there are currently few business platforms specializing in this field, and the quality is also uneven. Therefore, in such an area that is still groping, the existence of Shangpin Softwear Exhibition has injected new vitality into the entire softwear industry. As the old exhibitor of the exhibition, Rong Qianqiu, design director and marketing director of Kashahui, said bluntly, "Now is the era of light decoration and heavy decoration, but there are not many platforms dedicated to home decoration. Shangpin Softwear Exhibition provides this aspect The professional platform is indeed a correct decision. "

Thousands of exhibits dazzled, the seven major events set off industry trends

After more than three years of exploration, Shangpin · Space Soft Decoration (Guangzhou) Exhibition has been highly recognized by many exhibitors. The current investment promotion work has been hotly started and has received positive responses from many merchants at home and abroad. Popular product categories include decorative crafts, household items, lighting, flowers and gardening. In addition, the categories of personalized furniture, overall soft decoration and design have also received many inquiries from buyers, and the popularity is slightly obvious.

In order to better promote industry exchanges, this year's Shangpin Softwear Exhibition also deliberately held seven boutique activities, including China National Decoration Dealers Conference, Creative Product Promotion Exhibition, Home Decoration Industry Chain Summit Forum, Project Supply and Demand Precision Matchmaking Conference, "Soft Fashion" Design Forum, 2012 Soft Decoration Marketing Summit, International Soft Decoration Design Tasting, etc., will invite the top people in the industry to share today's soft decoration trends, design genres and industry conditions, and discuss together How to transform the concept of soft clothing into market economic benefits.

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