Internet Red Packet Big Data: Clearly depicting each individual's behavior and boundaries
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This may be your long vacation life and the red envelope life of most Chinese netizens. This morning, the "China Internet Red Packets" Big Data Report released by Penguin Zhikuo showed that the penetration rate of Internet red packets in urban mobile Internet users is close to 90%.
Jiucheng City mobile phone netizens have played red envelopes
On the New Year's Eve that just passed, almost all of the published "grabbing red packets" data are all new highs: a total of 400 million netizens participated in the "grab red envelope", and the total number of red envelopes received and received exceeded 10 billion. Among them, the total amount of Alipay red packets reached 800 million yuan; the total number of WeChat red envelopes received and received reached 8.08 billion; Baidu wallet pockets were opened 11.2 billion; the total value of microblogging red envelopes exceeded 1 billion.
How many Chinese people are participating in this "red envelope war", so that the data of the red envelope is so dazzling? According to the Internet Red Packet Data Report, as of January this year, the penetration rate of Internet red packets in urban mobile Internet users was 89.5%, close to 90%. Among them, the red envelopes that can be directly cashed out or consumed are the most popular, with a penetration rate of 88.3%. These Internet red envelope users open the Internet red envelope tour by sending and receiving trustees' red envelopes; and the coupon-type red envelope penetration rate that can not be withdrawn is also 21.7. %.
Old people are not willing to be "single"
On the night of New Year's Eve, "North drift" Xiao Lu described such a scene in the circle of friends: the old family signal is not good, Xiao Lu decided to give up several times to grab the red envelope, I did not expect that her 60-year-old mother-in-law took her own intelligent old age. The mobile phone got outside the window, while exploring the body and playing with the "咻一咻" red envelope, while telling the Xiaolu balcony signal is sufficient. "Kung Fu pays off," the mother-in-law grabbed 2.58 yuan from Alipay and shook it from WeChat to a red envelope of 2.6 yuan. "I think that the dumplings that were out of the pot at this time are more fragrant than in previous years."
“The Internet red envelope has expanded from young people to the elderly. In this game of national carnival, no one wants to be left behind.†The report counts the penetration rate of Internet red packets among users of different ages: less than 19 years old, 20-29 years old About 90% of the netizens in the three age groups, 30-39 years old, have started the red envelope service; 83.7% of the netizens who have received and received red envelopes among the 40-49 year olds; and among the netizens aged 50 and above, There are also 64.6% of people who like to participate in the red envelope "competition".
The first-line city grandfather is the most "financial fan"
In the red envelope interaction involving the whole people, who cares more about the size of the red envelope? According to the "portrait map" drawn in the report, it can be seen that the grandfather in the first-tier cities is the most "love".
According to the report, males and females, 16.4% of men think that red envelopes of more than 6 yuan are "sufficient", while 45.9% of women think that red packets of less than 1 yuan are acceptable. Compared with the elderly, young people under the age of 19 think that the red envelope of 0.01 yuan -5 yuan is acceptable, "pictures a fun" is enough; and few older people think that more than 10% of the elderly Even think that a single red envelope should exceed 10 yuan. Compared with big cities and small cities, 19.9% ​​of users in first-tier cities think that more than 6 yuan red packets are available, and more than 40% of users in 3, 4, and 5 cities feel that they are acceptable within 1 yuan.
Red envelope meaning extends to emotional appeal
How do you get the red envelope? Where is it used? The report also did a survey on this.
The results show that in 78% of the currency Internet red packets, "money" is still redistributed in the form of red packets. Nearly 30% of Internet red envelope users have cashed out operations; the proportion used for e-commerce shopping is 12.2%. Among them, a considerable number of netizens believe that the role of red envelopes has been upgraded from preferential convenience to emotional appeal: canvassing, likes, happy sharing, blessings, and red packets are a good way to communicate.
The report also shows that the distribution and withdrawal requirements of these red envelopes have promoted the binding of bank cards, and the corresponding service industries such as consumption, payment and finance have prospered. With the opening of online and offline consumer chains, a new business ecosystem is being built.
Superhard network Xiaobian comment: the follow-up significance of the Internet red envelope
The real purpose of the Internet giant to create a "grab red envelope" during the Spring Festival is to cultivate more online payment and transfer behaviors for users through the "grab red envelope" action, and gradually evolve from micropayments to large payments or daily payment behaviors. And strive to gradually draw out big data such as consumer behavior and social credit through the transfer and consumption behavior between users.
Therefore, in the future, the Internet will use this big data function to more clearly depict the appearance and boundaries of each individual. The payment and credit capabilities of each individual and even each enterprise will be revealed in front of the Internet. Learning and using this tool is the first step in our future journey to the Internet.