Plagiarism in furniture design has become a hidden rule
Located in Kunming's Nancheng District, "Eleventh Furniture" is a four-storey shopping mall of 10,000 square meters. The blue and yellow main colors are used for design, model room, guide slogan, rocking chair design, etc. These elements are quite similar to the style of IKEA, and the cafe-style restaurant of the mall also has a similar appearance. Let it be called the "cottage version of IKEA". Shortly after the matter was exposed, the infringement cases of Dongguan wooden door brands "Wiley East Willy" and "Dowell East Willy" came out of the street. The latter manufacturer Zhejiang Wuyi Yuheng Door Industry Co., Ltd. lost the lawsuit. The repeated furniture "copycat incidents" make people wonder, who is the copycat in the furniture industry? Similar appearance, double price Not long ago, the public Ai Qiang saw a Z-shaped coffee table of the Swarovski brand in a building materials market in the southern suburbs. With a strong sense of design and novel shapes, he immediately hit a ripple in his heart. To his surprise, he later saw coffee tables of almost the same shape in other brand furniture stores, and the price was almost half cheaper than Swarovski. There are countless similar pieces of furniture. If you distinguish them carefully, you will find that "like in appearance but not in appearance" is a major feature of cottage furniture. This kind of cottage furniture often just plagiarizes the shape design on the product, but the quality and details of the product are a bit biased, and even the environmental protection standards are not met. Not only furniture products, the entire home furnishing industry is experiencing the dilemma of "cottage". In addition to product design cottages, there are more and more similar brand names. For example, the previously exposed "Wrigley International ARRCW" imitates "Wrigley Bathroom ARROW". Original design weak plagiarism into unspoken rules An industry insider engaged in furniture sales introduced, "Our products have also been imitated. But in the end it is unclear who copied the original idea of ​​furniture design. If it is just similar in design and does not involve the brand , But the pursuit hurts the peace. " Facing the inadequate copycat cottage furniture, furniture merchants have been shy. Generally speaking, such plagiarism is more in line with the business logic of SME survival. Because the original design is a huge financial investment, and China's domestic professional furniture designers are very scarce. Basically, there are only some large enterprises, such as Meikemeijia and Yitong International Home Furnishing, which have specialized furniture designers who will update their furniture products regularly. In recent years, the design of furniture products has gradually become the core of furniture products. So how are the intellectual property rights of furniture regulated? This reporter interviewed Xu Zhen, a lawyer from Dacheng Law Firm. "At present, there are many laws and regulations protecting the design of furniture products in China, mainly including the" Patent Law "," Copyright Law "and" Trademark Law ", and other relevant laws and regulations also have provisions. Among them, the" Patent Law " Patent protection for the design or utility model of furniture products; "Copyright Law" protects the original furniture design and furniture product design drawings; "Trademark Law" protects the trademark rights of furniture products. " She introduced. Rights protection embarrassing patent application takes time For appearance patents, lawyer Xu Zhen suggested that furniture manufacturers can apply for patent protection on the design of furniture products after product design is completed, and take confidential measures on product appearance and design drawings before the product is launched, which can effectively prevent product appearance The design is counterfeit. If it is found that the design of the product has been counterfeited, the party concerned shall promptly report to the intellectual property management department where the infringement occurred, or may directly file an infringement lawsuit with the people's court where the infringement occurred or where the infringing party is located. In addition, when imported furniture products are suspected of counterfeiting, they can also seek customs protection. It is understood that the acquisition of patent rights generally needs to go through the stages of application, examination and authorization. A whole set of processes came down, basically about a year, but the frequency of furniture replacement was very fast. Therefore, very few brands are willing to declare the patent right for appearance. Perhaps the furniture has been updated when the patent right is applied for. The reporter also learned from Dacheng Law Firm that the probability of encountering such case consultation is very low. Manual Grinding And Polishing Machine Save time during preparation and cleaning Manual Grinding And Polishing Machine,Buffer Grinder Machine,Grinding And Polishing Machine,Grinding And Lapping Machine TROJAN (Suzhou) Technology Co., Ltd. , https://www.troolymaterial.com
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