The four rhetoric arts
road". The first "rich" in Example 2 refers to * (adult's life) affluent ", is an adjective, and the second "rich" means "makes (child) affluent "that" makes (children) lead a luxury life "It is to make verbs. The first “notice†of Example 3 is “Report or complain to the judiciaryâ€, ie “accusation†and “send upâ€, and the second “notice†is “indicating; expressing goodbyeâ€. It means "showing parting and breaking up." The "wind power" of Example 4 is the meaning of "using wind power". Similar to the positive structure, the following "wind" and "electricity" refer to the two types of weather in nature. In the above four cases, the "principal", "rich", "say", and "wind power" were all once appearing in the news heading because they were once used once. Although there was no change in the form after the application, the semantic or grammatical contents were dissociated. The original state." "Principles", "says", "Wind Power" has shifted away from the original semantic state after the "wind power" was used. "With the change of the grammatical content (parity) after the transfer, it has deviated from the original semantic and grammatical states. What is the main role of the “removed†resignation in the news headline, which is the same in words and has other meanings, is novel, and the second is conciseness. The word (word) is used by the same person as two different roles ", which gives people a sense of freshness, inspires curiosity, and satisfies the requirement that the news standard is as small as possible, increasing the news. Fl. for information and aesthetic information is precisely because of this, news writers have rushed to use "sweeping", newspaper titles have come one after another, "transfer", so that "double ornaments" in the news title was called with a new name In the second place, they each applied different figures of speech. Liu Yuhui's "Rhetoric Outline" stated that "anti-paste" is a form of speech that "combines words and sentences of opposite semantics into contradictory and unified words to express profound feelings and affair." "Awake dreams" and "old friends of the new diplomatic relations" are examples of a more positive and abstract relationship. They are more abstract and specific, and they are examples of such relations. (See the book.) "And the dream V new exchange" and "old friend V's abstract" and "specific", "poverty" and "rich", the opposite of semantics, but integrated into one; seemingly contradictory, but intriguing." "Prince King" This "It's the same way." The idea of ​​the king "and" has no idea" is contrary to each other, but they are together. It seems like a contradiction, but it forms a mockery. "The king of ideas...no idea" is the expression of the subject-verb relationship. It can be replaced by “no idea king * (principal relationship)†and can also be replaced by “doing gesticulations on others and making ideas; one by one, no idea, no idea* (side-by-side relationship). The expressions are all ironic and spicy. Dechun's "rhetoric dictionary" "simulates" the article: "In order to make words reminiscent of satire and deliberately imitate a kind of established language form, sub-words, analog phrases, imitation sentences, imitation tone four." "Children Rich" is modeled after "never again poor children" (This also applies the "move off" police strategy ") This PSA is a "fake sentence." "The poor can not be poor children" is a very powerful aphorism, meaning: the child is the future of the motherland, poor areas Poverty does not allow a child to drop out of school. "The rich can not be rich children" to imitate a new world, also has a powerful force that means: the child is the future of the motherland, rich families are richer, they can not pet their children “Little Emperor.†From Yi Chang, all benefited from “words are short and odd and meanings are touching and moving*†(Mr. Chen Wangdao, Yong Xiang’s “Rhetorical Newness†defines “same differences†as: “Choose two or more words, Words with the same meanings and differences in the same context, used in the same context, with different contrasts, before and after each other." For example, the "West Lake" and "Xi Zi" and "Human" in "Chu Xie Bi Xi Zi" There must be no arrogance, but there must be no "proud" or "arrogant" (such as the book). The author finds that there are two kinds of phenotypic and invisible forms in the same thing. The “identical differences†in the “West Lake†and “Better to say goodbye to Microsoft†are implicit. "Symptom to Microsoft" for syllables, but in a specific context Microsoft's "sue" actually shows its own two-syllable word form, that is to say, the "decoding" of the context here, Has been equated with "says Microsoft, it is better to bid farewell to Microsoft." By adopting an implicit form, this news headline is much more innovative and more subtle than the phenotype. To say that it is "more novel" means: If we do not use the concept of "invisible and different" to express the "observe Microsoft, it is better to bid farewell to Microsoft" rhetoric, but also to use what resignation to call it, say it “More subtle,†meaning: This headline expresses deeply the desire of China's software industry to be self-reliant, and “sends†US Microsoft Corporation to “let the spread of piracy to occupy China’s market share, and then come back to collect a large amount of infringement feesâ€. It is better to say goodbye to Microsoft Corporation of the United States. BP wants to "acquire the software products with autonomy as soon as possible to break the monopoly of Microsoft." The form of interpretation is a unique and interesting interpretation of non-paraphrase.†The word “divided into the left†and the word “the right†are the same. The left part is the part to be explained, and the right part is the explanation although it is not a true interpretation. The "wind power" in the "wind power business" is part of the explanation. "Wind Power" is very good at interpreting it. Is this a real explanation, no. "Wind Power" really means "use wind to generate electricity." Here is an "interesting" explanation of "humor". It is this explanation, Only in this way did the author fully express his praise for the rapid development of the wind power industry in Inner Mongolia."The word "is often used in advertising. Such as" Fenghua refrigerator "advertisement:" Fenghua refrigerator, popular in China. "Left" Fenghua "is the name of the product being interpreted, the right" popular "interprets "Wind China" to explain "Hua" and is humorous and funny. Another example is the place "Welcome Song Hotel" ad: "Welcome to the guests, Welcome Send customers off easily. "The left side is the name of the store, and the right side will welcome the "Interesting words" that are more affluent than those of the wind power business. Its explanation part is not an improvised word, but an idiom. With an idiom to explain a noun, totally natural, without revealing ax, can be called "Yanci" top grade. Hanzhou Teachers College, Chaozhou, Guangdong Province, Chinese Class 00012 Chen Jianzhou * I wake up to a dream I think I was in the Tang Dynasty At that time, the city's bustling streets, beautiful clouds, 1,000 songs, praised the Tang Dynasty songs and dances. One of the eunuchs in Daming Palace was not one of the people on Chang’an Street. 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