BASF polyurethane materials for Brooks Levitate running shoes
HC Plastics News: Under the support of BASF's polyurethane buffer system, Brooks launched a new Brooks Levitate product, a DNAAMP performance running shoe, officially released on September 30. Levitate running shoes are developed by Brooks after seven years of running research and cooperation with BASF. This is the first product to use a DNAAMP midsole. The DNAAMP midsole is made from a blend of BASF's Elastopan® sporty lightweight materials. By refining the formula and modifying the polyurethane at the molecular level, the material's comfort and durability are enhanced, with 72% energy rebound per pound. “BrooksRunning is a recognized leader in the performance of running shoes.†BAY North American Footwear Marketing Manager ChauNguyen said, “In the collaborative development of the new Levitate running shoes, BASF used its expertise in performance materials to tailor Brooks. A polyurethane midsole." This new cushioning material is designed to run under the runner's feet and can bounce more energy when applied, and consume less energy during running. In addition, BASF's high-performance polyurethane formulations are more compressive than traditional EVA midsole materials, which means that the midsole retains its original thickness, so the shoe's wear resistance and functionality are better. “In our view, there are two main trends in the sports shoe market: the demand for lightweight, comfortable and durable shoes is increasing; the focus on footwear production automation is increasing,†Nguyen said. “So the market is starting to refocus on sneakers. Use high performance polyurethane." For more than 40 years, footwear manufacturers have created a wide range of soles with BASF's custom-made polyurethane systems and their expertise and innovation in thermoplastic polyurethane elastomer materials. Considering that consumers are constantly pursuing high-quality footwear products that enhance the wearing experience, BASF often works directly with leading brands in the industry to participate in product development throughout the process, by strengthening existing technologies or developing new technologies to meet the co-branding The performance requirements of the shoes. “The DNAAMP subversive design of BrooksLevitate running shoes can make runners feel infinitely energetic,†said ZachBoteilho, senior innovation developer at BrooksRunning. “We are honored to be a partner with BASF to bring the revolutionary new DNAAMP midsole technology into life. Release the energy directly to the runner, let the product experience fun, and carry the sport through the end." Editor in charge: Wang Ning 12 Stainless Steel Shower Head,Air Injection Shower Head,Stainless Shower Head,Solid Stainless Steel Shower Head Moon Shower Sanitaryware Co.,Ltd , https://www.moonshowerglobal.com