Ceramic sanitary market lifts prices

At present, during the decoration season, most of the building materials companies, especially ceramic sanitary ware companies, rarely have the price tag, but instead continue to “discount” promotions based on the price reduction last year.

There is no minimum, only lower because I heard that all the major brands used the "61" Children's Day to engage in promotional activities. On the eve of "61," the reporter visited Beijing Chengwai Cheng, Red Star, Meikailong and other building materials stores. In many brand sales areas, the reporter saw that promotional labels such as "magic prices" and "straight down 500 yuan" have been "stricken". According to the introduction of store guides, this year's promotional efforts even higher than in previous years. When a reporter asked “whether there is a brand price increase,” the shopping guide said that although all parties predicted that prices would increase this year, the facts show that the price reduction continues, there is no minimum, only lower.

The reporter saw that a brand of a tile, the original price of 184 yuan, now as long as 38.9 yuan, the audience 4.8 fold promotions. Even the high-end microcrystalline tiles that were introduced in the last two years, last year's original price was more than 2,000 yuan, and afterwards it was more than 1,000 yuan, but now, some models can be purchased for more than 700 yuan.

Group purchase price is folded and folded. The buying price of a certain brand of large-screen series tiles is only 19.8 yuan. There are other styles that can be "buy one get one free." In addition, many brands also introduced "buy wall tiles for floor tiles," "full 10,000 yuan 4.5%," "full 20000 yuan 4 fold" and other promotional tools.

Technology maturity accelerating cost reduction Although there are many “price increase promoters”, from the indisputable fact of price reduction, “price reduction promoters” play an important role. Take the example of high-end microcrystalline tiles that are particularly noticeable in price reduction. Cheng Cheng, a brand marketing area outside the city shopping guide told reporters that the price of microcrystalline tiles, and its technology is closely related to maturity. In the past, they were "secondary burns." Now, all brands have adopted "fire once," and the increasingly mature firing process has directly lowered the price of the product. The reporter learned that in many cities, the price of microcrystalline tiles has even been flat with polished tiles. In spite of this, many sales staff said that "this year may also lower prices."

From the point of view of consumers who purchase high-end tile products with reduced price promotions, the reporter found that the high-end ceramic tiles that once stood high are increasingly close to ordinary consumers due to price cuts. Mr. Zhao, a Beijing consumer, told reporters that he believes that every ceramic product can have the distinction between "high-end" and "low-end". Consumers can choose their own products based on their own spending power.

Online promotions hot in Beijing East Fourth Ring Huateng Xintiandi Wrigley Sanitary Ware store, the reporter saw a new color toilet toilet seat is priced at 2,800 yuan, after the discount price is 2,000 yuan. But the reporter then searched for this product on Taobao, found that this product shipped from Foshan, Guangdong, as long as 699 yuan, but it is shipping price. In March last year, the reporter had seen similar products in the Leroy Merlin Decoration Materials Store in Beijing. However, for ordinary toilet lids, the promotional price was 800 yuan. Judging from the price trend, not only continue downwards, but also the online shopping price is more favorable than the physical store.

On the whole, for ceramic sanitary ware products such as toilets, the online quotation is almost a "half-fold" in physical store prices.

It is understood that in Beijing alone, the survey in April of this year showed that about 70,000 users are currently refurbishing or preparing for renovations. Among them, many young consumers have turned their attention to online shopping.

Consumers: In terms of maintaining rationality in front of low prices, it seems that price cuts are a “trump card” to win over consumers, and once they are called out, it is very difficult to “repent”. However, for consumers, especially consumers with increasingly mature consumer standards, low prices are far from meeting their requirements.

Outside the city, Cheng Cheng, who is currently selecting tiles for the renovation of the old house, told her that the reason why they wanted to renovate the old house was because the map bought cheap tiles in the past and many of them had already cracked. In this renovation, although it is also necessary to shop around for the selection of affordable products, it is also necessary to ensure reliable quality.

"If it is a relatively old style, we can accept that this may be the manufacturer's inventory products. But many new products are too staggering, we can not help but ask the quality of the product a few more questions. Tiles are not like furniture, There is no big deal to return the money, spread it to the ground and discover that there is something wrong with it. Even if the dealer pays, we can't afford it.” Ms. Wang said with deep feeling. “Tile is not like anything else, but it can be seen at a glance. After visiting my husband for several stores, several hundred yuan and a few tens of tiles, in addition to the size and pattern, there are other differences in the end, we really do not understand. Therefore, for the sake of security, we choose some brand reputation Higher product."

Ms. Wang’s gentleman has another worry: “The samples displayed in the shop are of good quality and the prices have indeed fallen to our hearts. But they are afraid that they will come in for a civet cat to use. Low-grade products impersonate branded products, and thus recoup the profits that have been made.” The reporter learned that there are not a few consumers who are worried like Ms. Wang. Even salespeople admit: "Consumers are becoming more and more savvy, and we have to lower our prices to make people trust."