Flooring companies should introduce WeChat marketing

Although bottle-drinking, strangers greet, and friends are all used for marketing, we have to say that WeChat can only serve as the public platform for corporate marketing value. Therefore, we are talking about WeChat marketing based on the WeChat public platform.

Then how should WeChat marketing be positioned? The WeChat official has provided some benchmarks: media and self-media accounts; China Merchants Bank, Southern Airlines to provide service-based accounts; recently launched Chen Kun, the main fan-economy star account. WeChat version 5.0 divides the public platform into service numbers and subscription numbers, and provides corporate Wechat marketing guidance to provide services. This is a move to combat the WeChat marketing model that used to be based primarily on information push.

In Xiao Bian's view, any single mode of information push, fan interaction, customer service, and online transaction can't make a WeChat public account of a floor company have lasting vitality. Because frequent information pushes and fan interactions will interfere with users, customer service based on WeChat, as an extension of traditional services, is not unique and can easily be replaced by other technical means. The floor company WeChat public account should be a brand community that incorporates these functions and has practical functions.

As the most important portal and platform for mobile terminals, WeChat is the best brand community carrier. Among them, the brand interacts fully with consumers, provides valuable services, builds strong relationships with consumers, and ultimately realizes the fan economy through transaction payments.

The introduction of new and old customers If a certain floor company builds a WeChat public platform and then hopes to attract users' attention through promotion, it must be unreliable.

The first followers of a WeChat public account of a floor company should be the company's old customers or partners rather than strangers. When building a WeChat public account, floor companies should think about how to attract old customers to join. The function of the WeChat public accounts should be set and developed based on the needs of customers and service customers. If it is not attractive to old customers, then Can't attract new customers, let alone attract potential customers.

Therefore, Xiaobian suggests that when setting up a WeChat public account, the company will make the introduction of old customers as a top priority. As for how to attract new and potential customers, we must rely on the value of the public accounts. Wechat public accounts can more conveniently enjoy services, enjoy preferential benefits, and gain value.

A good WeChat public account must be able to integrate into the company's operations, transactions and customer service, and then establish a good reputation through good interaction, pass through word of mouth among users, and become an indispensable link for customers and floor brands.

On this basis, we will carry out marketing and promotion. We will use the account as a platform for brand fan interaction and a platform for customer service to communicate externally, making it easier to achieve conversion.