Customized furniture concentrated outbreak manufacturers layout e-commerce
Throughout 2013, the home furnishing industry is generally in a period of deepening adjustment: the transformation of enterprises has accelerated significantly, the development cycle of new products has accelerated, and bad enterprises have been eliminated. Old-fashioned enterprises are facing innovation and innovation. Second- and third-tier cities and emerging markets are far from being better than first-tier cities in sales. Overall, 2013 is better than 2012 in all aspects. So what kind of development changes will the next home industry show in 2014? Custom furniture will be concentrated According to the statistics of authoritative organizations, the domestic furniture market in 2013 exceeded 1 trillion yuan, ranking first in the world. Although the share of custom furniture accounted for only 10% of the overall furniture market in 2013, the market size of this 100 billion yuan may become another booming industry in the furniture market. At present, the main customization is integrated home, which is also the so-called "big home" concept. In addition to providing conventional products, furniture manufacturers have extended the direction of cabinets, custom cloakrooms, storage cabinets and accessories, while building materials companies seem to be more inclined to propose the concept of whole house customization, not only providing traditional doors, cabinets, wardrobes. The stairs, the floor, and the idea of ​​deepening into the furniture, especially in the solid wood custom manufacturers have been concentrated. Customization satisfies the difference between the space difference between the furniture and the user's individual needs, and is becoming a symbol of honor because it is more suitable. In the past, many people thought that only those who have money can use this kind of "small pot stove". This situation is changing, especially as more and more 80 people join the new house decoration family, and the personalized demand becomes The first appeal of the decoration. Custom furniture has become a favorite of young people who focus on quality and style. Its important characteristics are its sensitivity to price and design. “Terminal forward†and “diversity alliance†have always been effective means of marketing for some furniture companies. Customization has become a major trend and the situation in the world is consistent. The formation of the custom-made size of soft-packed goods in Shenzhen Baoan North Road area actually proves this fact. Of course, there are different sounds for customization. Some people think that customization is not suitable for large-scale mechanized production. There may be such problems in the customization. It is difficult to customize the big brands and reliable things, but some people think that with the customization. Standardization and the increase in branding are not a problem. On the other hand, we also see that the custom road of production companies is not a good one. Ordinary enterprises transform custom enterprises or add customized projects, and need to strengthen the customization of professional teams (including production, design, measurement, consulting, etc.) And strengthen professional team awareness. The team's experience and combat effectiveness determine the development of custom companies, each of which varies from person to person. Furniture manufacturers vigorously lay out e-commerce If a few years ago, the "furniture e-commerce" was still in the stage of "talking more and doing less", then the two years have been "eager to try", and several big-name furniture companies have been assigned to "one in the 2013 e-commerce war." Carrying." Although there are still many problems related to furniture e-commerce, it is inevitable that these problems will be solved with the increased investment of furniture e-commerce. At present, many furniture companies are also in the layout of e-commerce, such as Shenzhen's Watson Furniture, Howson Furniture, Hong Kong Yixing Furniture, Fuxinglong Furniture and Carson Furniture are some representatives. It is too early for e-commerce to comment on whether the home is a "catalyst" or a "poison". Shortly after the end of the “Double Elevenâ€, there was data showing that the refund rate of some of the “top†brands in the network was high, reaching 8.24%, which means that the furniture e-commerce has a “false prosperityâ€. According to experts from the Furniture Industry Association, household goods are special commodities, and there are industry specificities in distribution and installation. Compared with the traditional stores, the products of the home e-commerce need to be effectively connected with the logistics in the distribution, and the local dealers need to cooperate in the installation. The e-commerce can not be a merchant that only sells products and does not sell services, online and offline. The integration of services deserves further exploration. It is foreseeable that if home appliances are to develop in the e-commerce channel, it is imperative to open O2O. Chinese and Western style With the limitation of timber resources, the combination of plate and design products will return to the main force of the market. The trend of international furniture fashion design will pay more attention to the Chinese elements that return to the original. More Chinese furniture brands will add local products to the design of new products. element. From this we may see that the national characteristics that are truly suitable for our lives in the process of Chinese furniture Europeanization and European furniture will eventually have a greater impact on the world furniture. On the other hand, the status quo is that Chinese people spend 5 billion euros a year to buy furniture. The pursuit of Western living style not only benefits IKEA chain stores such as IKEA, but also makes British classical furniture companies such as STVILLA business boom. . It is observed that the decoration style of villas in the market is mostly European and American style. French furniture also has the unique taste of France and the strong court atmosphere, and has earned the demand of taste consumers with exquisite workmanship. This aspect is good, such as Proda, Ou Fat, Centennial Dihao, Ronghualong, and Villa. Garden and so on. However, we also see that the integration of Chinese and Western style furniture is by no means a Lalang match. The integration of Chinese and Western furniture must be compatible with the current social culture. Many of the integrations are destined to have no market, and the result must be painting. The tiger is not an anti-category dog ​​and has become a tangible shell. It is expected that this will have a short process. In the future, the furniture industry will present a diversified development pattern. The connotation of furniture products will be more abundant, the concentration of furniture brands will be further improved, regional characteristics will become increasingly prominent, export trade will grow rapidly, and the internationalization process will be significantly accelerated.
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