Experts gathered in Xiangcheng to seek the sustainable development of furniture

Experts gathered in Xiangcheng to seek the sustainable development of furniture

"Looking for the sustainable development of the Yangtze River Delta furniture industry chain development summit forum" held today

On the afternoon of October 23, the "Looking for the Sustainable Development Momentum of the Yangtze River Delta Furniture Industry Chain Development Summit Forum" was held in the conference hall on the fourth floor of the Platinum Hanjue Hotel in Xiangcheng District. The purpose of this forum is to discuss the sustainable development of the entire industry chain of the furniture industry in the Yangtze River Delta region. The forum is organized by Beiqiao International Furniture Material City, sponsored by the National Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce, "East China Furniture" magazine, Suzhou Tiantai Chamber of Commerce, and co-organized by Jiangsu Furniture Industry Association, Suzhou Furniture Association, and Likou Furniture Association.




The forum is divided into two parts: guest speeches and industry forum speeches. In the guest speech, Mr. Hu Weidong, chairman of Beiqiao International Furniture Material City, first gave a welcome speech. Mr. Hu first welcomed the guests, and expressed his confidence in the future development of Beiqiao International Furniture Material City. Next is Ms. Shen Ying, deputy director of the Xiangcheng District Office of Suzhou, speaking on behalf of the local government of Xiangcheng District. She fully affirmed the important role played by Beiqiao International Furniture Material City in promoting the development of the furniture industry in the Yangtze River Delta region. The forum also specially invited Ms. Feng Jianhua, chairman of the Jiangsu Furniture Association. Chairman Feng said that the main forum of "finding sustainable development momentum" will be of great significance to the construction and improvement of the entire furniture industry chain in the Yangtze River Delta region. .








In the forum session, first of all, Mr. Chen Baoguang, Vice Chairman of China Furniture Association, gave a keynote speech on China's furniture industry. Mr. Chen Baoguang believes that there are four key words for the future sustainable development of the furniture industry, namely innovation, international market, Chinese county-level market and focus on manufacturing. The unique and distinct views aroused the unanimous approval of the guests on the spot, which also pointed out a way out for furniture manufacturers and distributors. Next, Zhao Long, president of Beijing Guofu Management Consulting Co., Ltd., part-time professor and master tutor of Huazhong University of Science and Technology, and vice president of China Academy of Planning gave a keynote speech on the industry's integrated marketing strategy. Mr. Zhao Long believes that the current status of the current furniture market can be summarized as: small chaos and low. At the same time, it also analyzes the three stages that the furniture industry has gone through, namely, occupying resources, making influence, and becoming a scale. It once again emphasizes the importance of integrated marketing in the furniture industry today.






The forum also specially invited the first person of the Chinese brand, Mr. Li Guangdou, a brand consultant of CCTV and a famous brand strategy expert, to give a live speech, and Li Guangdou finally made the finale with "brand strategy and marketing innovation as the theme of the speech". Li Guangdou talked about the current status of China from the entire social history, from big brand marketing concepts to specific success stories. The unique viewpoint and humorous words won applause from the audience.

Finally, the forum ended in a cheerful atmosphere. This forum is bound to provide a source of power for the sustainable development of the furniture industry chain in the Yangtze River Delta.

Attachment: List of participants in this forum

Chen Baoguang, Vice Chairman of China Furniture Association, Chairman of Jiangsu Furniture Association, Feng Jianhua, the first Chinese brand, CCTV brand consultant, well-known brand strategy expert, Li Guangdou, Director of Xiangcheng District Office Shen Ying, President of Beijing Guofu Management Consulting Co., Ltd. Professor, master tutor, vice president of China Academy of Planning, Zhao Long Professor of Northeast Forestry University, Secretary-General of the National Committee of Furniture Industry Chamber of Commerce and Industry, Guo Libin, adviser of Suzhou Furniture Association, Ni Guoliang, Secretary of Suzhou Furniture Association Founder Zhao Yixue, Chairman of Yiwu Furniture Fair, Jin Rongfu;
Chairman of North Bridge International Furniture Material City Hu Wei President of Northeast Bridge International Furniture Material City Chu Tianbei Chairman of "East China Furniture" Magazine Li Jiawang




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