Grasping the bottom of imported furniture next year, US furniture prices will resume

The economic crisis has caused the price of imported furniture to drop across the board--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- There are not a few consumers who have this idea. Since the first half of the year, the ultra-comfortable name of the United States imported furniture has begun to reduce the price of the entire line of products, and the United States imported furniture HarborHouse has also repeatedly launched a large-scale full-court promotion. Is it really like the consumer expected, now is a good time to bargain-hunting imported furniture? ● High-end brands adhere to the price and easily do not cut prices to the Simmons store to buy the bottom of the consumer, the reply is that "bankruptcy protection does not affect products and services, and products will not be discounted." However, in the interview, Zhou Wei, general manager of Shanghai Simmons Bedding Furniture Sales Co., Ltd., said that the financial crisis has seriously affected the US home furnishing industry, and the entire industry has experienced sales decline and performance damage. But high-end American furniture still sticks to the price and there is no plan to cut prices. ● Mass production of imported brands, some discounts, some discounts for large discount promotions, Harbor House home Beijing general manager Zheng Sicheng said that regardless of imports or domestic, the current furniture consumption is facing a flat period, relying on discounts to pull customers is a response. Therefore, consumers who currently have purchasing needs can choose to sell well-known brands. At the same time, he said that the discount does not mean that the brand's production status and operating model have problems. This round of promotion only lasts until the end of October or early November, and “holding the original price” will remain its basic principle. The ultra-comfortable international homes that cover multiple American brands have been cut sharply, which is easily reminiscent of the financial crisis. In this regard, Wang Lanyu, general manager of the ultra-comfort international home chain in the United States, said that the most important factor in product pricing is to measure the cost factor. In fact, since the beginning of agent furniture, Super Comfort has been working with the US to determine the reasonable pricing of major products. The ultra-low pricing in the first half of the year benefited from the support of American brands and on the other hand. These are the result of the company's benign development, and there is no intention to cut prices and fill the capital chain. ● Bargain-hunting only in the last two months next year, US furniture prices may resume the market economy to be revived, people's purchase intentions have not yet fully recovered, and holiday promotions have not yet ended, etc. are the reasons for the current low-cost US furniture transactions, but this situation will When will it last? Zheng Sicheng believes that the "low price period" of various American furniture brands will last for at most one to two months, and the price of American furniture will be restored to the original price at the end of this year or early next year. Therefore, remind consumers to seize the last two months of bargaining American furniture. In addition, Zheng Sicheng also revealed that his brand's sales strategy in 2010 will be fully tightened, new products will not be discounted, only 5% off on large holidays or clearance. ● If you want to buy value-for-money furniture, you must see that the brand background and operation mode are different from the popular panel furniture. The price of American furniture is mostly at the middle and high end. Although it is not easy to appreciate, if you buy it well, you can still do it. Don't be bothered. If you want to buy relatively safe furniture, besides the material, process and design of the product itself, the brand background and operating model are more important. Otherwise, even if the quality of the furniture is good, the price of similar products will drop due to poor brand management and other reasons, then the value of the preservation will no longer exist. At the same time, Zheng Sicheng also wants to remind more consumers: "If you want to buy a US furniture brand for a family business or that the company operates more than one type of goods at the same time, the brand's vitality is strong, and the expectation of maintaining value will be higher." ●Expert Tips ● Bottom-small brand imported furniture may have risks for consumers to buy the bottom of American furniture, Wang Lanyu said that in foreign countries, furniture manufacturing is more ordered production, there is not much room to go to the bottom, super comfortable agent of the United States The sofa brand BERKLINE and the furniture brand ASHLEY are also affected to some extent by the crisis, but they are still operating in a benign manner and will not make more fuss about the price. As far as the current situation is concerned, some consumers or speculative irresponsible companies may choose to buy products that are discontinued or closed down, but the after-sales guarantees of those products need to be identified by consumers themselves. Be wary of the price game of “negative imported furniture”. According to the current domestic market situation, Zhu Changling, vice chairman of the China Furniture Association, said that some imported furniture has high profits, and now it is a good thing for consumers to lower the selling price. And it is not because of the low price to go to the bottom of the United States to import furniture, Zhu Changling reminded: "Consumers must not blindly. Because the current imported furniture market has more or less 'negative imported products', that is, the place of origin in China, shipped out Re-entry, known as the 'pure imported furniture' situation. They rely on the price of similar imported furniture to set a higher price than the domestic high consumption concept, if the consumer is rushing to the bottom, it may be a loss." Therefore, consumers should identify the origin of furniture products, imports may not be good, and domestic production is not bad. Even if you want to buy imported furniture by discount, you should choose those mature and well-known brands.

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