Hardware Tools Market Competition

With the rapid increase in car ownership in the past two years, the automotive aftermarket, especially the vehicle maintenance market, is in full swing. Whether in the global hardware tool market or in the Chinese hardware tool market, the wide range of applications and demand for manual tools are beyond imagination. Hand tools are also widely used in the automotive maintenance industry. According to statistics, in terms of China’s vehicle ownership, it has exceeded 35 million vehicles, of which private cars exceeded 18 million, and new cars accounted for 60% of them in the last 4 years.

Under normal circumstances, the market demand for car after-sales service is between 4 and 9 years in the use of vehicles is the largest. According to the international prevailing statement, the profit generated by the car aftermarket is compared with the relative pre-market, the ratio is approximately 7:3. On the entire automotive industry chain, the profits generated by the post-market should be at least more than double the previous market. In the foreign automobile market, 50% to 60% of the profits are generated in the service sector, and China's auto aftermarket will show a geometric growth. According to the deduction, the market size in 2011 will reach more than RMB 350 billion. The global demand for manual tools will also greatly increase. Demand for hand tools in some developed countries will increase at a rate of more than 10% per year. China's hardware industry is facing a fast-growing market, we must seize the opportunity, clear the focus of development, and promote the transformation and upgrading of industrial structure; enhance the ability of independent innovation, especially technological innovation, is to enhance the strength of the enterprise itself; both markets simultaneously, establish channels, brand promotion and Maintain and do a good job inside and outside, in the increasingly fierce market competition and rapid growth in the market, quickly occupy or expand market share.

First, a clear development focus to promote the upgrading of industrial structure vigorously develop electric tools, hand tools, measuring tools, range finder, pneumatic tools, garden tools, desktop tools, tools, hardware, building materials, car tools, bathroom hardware, kitchen tools Such products, speed up the formation of multi-species, multi-standard, serialized core technologies and products with independent intellectual property rights.

Second, the combination of production, education and research to enhance the ability of independent innovation to accelerate the establishment of the enterprise as the main body, a combination of production, education and research, technological innovation system. During the period of the 12th Five-Year Plan period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovation and industrialization projects of scientific and technological achievements.

3. Both domestic and foreign sales companies taking into account the two markets simultaneously In the case of strengthening independent innovation and creating their own brands, they actively participate in both domestic and international sales, walk on two legs, and have two markets simultaneously. At the same time as OEM production, it will accelerate the transformation and upgrading of the industry, improve the quality, and create independent brands and brand names, which will play an important role in promoting exports. The two markets will help each other to contribute to the stable and sustainable development of the company.

IV. Establishing channel brand promotion Under the circumstance that the product quality is guaranteed, it is particularly important to carry out appropriate brand promotion. You can establish your own sales channels in China, promote the supply market through agents, and cooperate with the media. And so on, there are many ways to promote it, which requires companies to dig out their own ways through their own efforts.

The domestic enterprises' after-sales service is not in place, or basically there is no after-sales service, which has become a major weakness of the company's development. In the face of increasingly fierce market competition, if domestic companies do not pay attention to it, it will affect their long-term development, and doing a good job selling services is also a top priority.