How to Reverse the Propaganda of Flooring Enterprises

Network Platform With the support of the 12th Five-Year Plan to the Internet economy such as e-commerce, the related industry e-commerce platform has also developed rapidly. Flooring companies can also achieve a multiplier effect by promoting professional e-commerce platforms for building materials.

As the mainstream media, TV media has become the first choice for many businesses to advertise because of their high ratings, wide viewing audience, and direct results. At present, there are more and more channels for television media and more and more programs, which distract consumers. In addition, in recent years, the amount of charge for television media has become higher and higher, and it has surpassed the affordability of many businesses. Especially in such an era of rational consumption, consumers no longer believe in the role of advertising. Therefore, even if some businesses do a lot of television advertising, they can't receive immediate results.

Nevertheless, the role of television media can not be ignored. It is still necessary for businesses to do some short-term branding adverts properly. However, long-term concept advertising has a large investment, high risk, and weaker companies cannot be easily selected.

Magazines, Newspapers and Periodicals In recent years, the home building materials industry has also increasingly invested in paper media such as newspapers and periodicals. In the past, drugs, electrical appliances, and other products were the protagonists of the industry and the city’s newspapers and magazines. This year, the advertising in the home building materials industry has increased, and flooring products have also appeared frequently in newspapers and other paper media.

In the context of a depressing market, as long as sales can be increased, industry media can actively use it. Make publicity during the off-season and sell during peak season. In the off-season of sales, the floor companies should give full play to the role of advertising to meet the arrival of the season.

The wall-smearing wall advertising, like the body-building advertisements in the first-tier cities, has already formed a beautiful landscape in many third-tier cities. Wall advertising can attract the attention of the general public because of its personalized inkjet, bright colors, and beautiful visual effects. Businesses advertise through wall advertisements and the results are quite good.

LED large screen LED long-term advertising has been the most controversial publicity media. Some companies say that it works well, and some companies say it works poorly. Regardless of the evaluation, there are still companies that use this media for publicity. Because this high-tech form of advertising brings new visual impact to people. Moreover, in large and medium-sized cities, LED large-screen advertising has become widely known and has achieved good results.

Vehicle body advertising bus is now the preferred means of transportation for the vast majority of citizens. Some businesses, especially those in the home building materials industry, began to pay attention to this media. Body ads become a major highlight of media advertising. Flooring and other building materials companies may be able to seize this group targeted to invest in various promotional advertising.