Near-suction range hoods for the overall market
Against the background of weak overall growth in the kitchen appliance market, the hood market in July rose against the market. According to the monitoring data of Zhongyi Kang, the retail sales of hoods increased by 10.5% in July, and the retail sales in January-July increased by 17.2%. %.
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Against the background of weak overall growth in the kitchen appliance market, the hood market in July rose against the market. According to the monitoring data of Zhongyi Kang, the retail sales of hoods increased by 10.5% in July, and the retail sales in January-July increased by 17.2%. %.
Near-suction range hoods drove the largest market. In July, the overall market retail sales increased by 9.1 percentage points. The performance of European-style machines was second, driving the overall market retail sales by 3.8 percentage points, while flat-top and deep-cover types were It is negative growth. The reason why the near-suction and European-style range hoods have risen against the market is that the near-suction range hood is more suitable for the daily cooking, frying, cooking and frying cooking habits of Chinese people, while the European-style range hood is particularly concerned with the quality of life by virtue of its elegant design. The favor of young people.
The smoking effect is related to the air volume in addition to the model. In July, the market for large-volume airflow performed well, and the monthly sales growth of hoods with an exhaust air volume of 17.0 cubic meters per minute was as high as 27.9%, and the popularity of near-suction and large-discharge products was due to consumption. For the importance of smoking, there are three major industry standards for large suction: suction, strong filtration, and quick-discharge. Enterprises need a three-pronged approach to comprehensively improve smoking.
In July, the medium and high price segment products were the main driving force for the market. The retail sales of 3,500 yuan or more hoods generally increased by a large margin, and the monthly retail sales of products with a price of more than 4,500 yuan was as high as 78.5%. Shi Yi, an analyst at Zhongyikang, said that in the upcoming 11 Golden Week promotion, high-end, high-suction range hood products will become the focus of manufacturers' promotion. At the same time, manufacturers will pay more attention to the online promotion during the Golden Week, and benefit from the growth of offline and online dual channels. Zhongyikang online monitoring data showed that the retail sales of hoods in July increased by 42.7% year-on-year. Since March, the online sales of range hoods have been affected by the low base factor in the same period. The year-on-year growth rate has been rising all the way. After June, the market has reached a certain scale and the growth rate has begun to slow down. It is consistent with Zhongyi Kang’s previous forecast, and the second half of the range hood line The market growth will be relatively stable.
Since October 1 this year, five types of household appliances, such as inverter air conditioners, flat-panel TVs, washing machines, air-energy water heaters and range hoods, will begin to implement new energy efficiency standards. The energy efficiency standards of range hoods are formulated and implemented for the first time. Standard, the range of energy efficiency of the range hood is divided into 5 levels, which will pass the full pressure efficiency, standby power, shutdown power, and normal odor reduction, grease emissions.
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