Qijia Classroom: The Difference between Building Materials "Special Prices" and "Special Fake"

As the name suggests, it is the price of a product that is lower than the market price and that is available at a specific time. However, there are also many profiteers who raise their original prices and sell discounted signboards. Therefore, the "popping prices", "clearing disposals," "end-of-the-year big bargains," and other lure numbers are endless. Under such bombing slogans, consumers are extremely vulnerable to loss. Rational sense of consumption, Shanghai buy network to remind you that Mo let special fake products into the special team.

Ms. Sun had encountered such a situation. At a large trade fair, a brand bag that had never been encountered hit a 1-2% off sale slogan. At first sight, the original price was not surprising. This homemade product was unknown. The brand's original price of the brand actually squeezed into the list of well-known brands, and the discount was down by several hundred. Similar to this increase in the original sales price, discounted deception, I believe Ms. Sun has encountered more than one person.

As one of the largest home building shopping guide shopping service websites in China, Shanghai Group Buying.com reminds you: what types of businesses are to be used by building materials businesses, and the average sales price of conventional products is higher at the end of the year, such as kitchen appliances and sanitary ware. Floors, ceramics, etc., on the contrary, some of the customized products have low reliability, and there is no such thing as inventory overstocks, cabinets, etc. In the case of building materials, real and effective specials generally result from the following:

First, the clearance at the end of the year: The color or style of this product is more popular this year, and the next year will be out of date.

Second, the end of impulse: This situation occurs at the end of the year when the business to complete the degree of sales, such as some local-level agents, if the annual turnover does not come out, the following year's proxy can not get it.

Third, the tree brand, increase popularity: businesses in order to enhance their popularity, let out some of the profits for special sales, more people to buy, the brand's popularity of businesses naturally increase.

Fourth, backlog products: This type of product itself is not a problem, only the outer packaging has a defect, but does not affect its quality, such as the outer packaging of barrel paint was squeezed away.

V. Damaged products: The product itself is cut and can be reused. For example, a large piece of tile breaks a small piece, and is cut according to the needs of the customer after buying it.

According to Mr. Wei Shichao, the supplier of Shanghai Group Buying Network, a number of building materials stores have used sliding doors to advertise special products. The price of sliding door items is very cheap, but additional materials are not sent, such as seals, upper track, lower track, etc. Some businesses even have to collect delivery fees and installation fees. The reason is that there are special products. These are not inclusive. Consumers get down as a whole. In fact, the prices are not cheap, and sometimes even exceed the original price. In view of this situation, the reporter visited several large-scale home building materials websites, learned from the Shanghai group purchase network, change the website provides all custom product accessories can not be additional charges, and free shipping, installation, in order to prevent businesses in the price falsification Each product manager will regularly solicit market prices and control the business fraud. At the same time, the website forum set up a netizen price report to allow more people to regulate the behavior of the business, and set up a 4008802600 customer service complaint call. Once the platform business is found to be fraudulent, the website will order it to stop orders and block the business on the platform. For all transactions, as a third-party platform, the website will also replace the loss suffered by the merchants in advance.

Although special products are good, they must be purchased based on the principles that you need. Don't buy impulses to buy back a bunch of unneeded goods. This not only takes up the place but also wastes money. There are special promotions, there are also traps, in the face of various concessions to maintain a rational! Special attention must be paid to shoddy businesses and false specials. Each product has an approximate market price. If the original price of promotional items is far higher than the price of such products in the market, it is no doubt that such products are "special fake" products.

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