Software bed development prospects
 At present, there are three types of soft beds in the furniture market: art bed, leather bed and leather cloth combined bed. The main colors are white, red, purple and brown. Some new soft beds promoted by some malls are not only comfortable and soft, but also colorful and round in shape, which attracts the attention of those who are good at grasping the pulse of fashion, especially young people under the age of 35 have a high enthusiasm for soft beds and sales. Increasing trend. " Software furniture is suitable for being placed in various styles of living room due to its elegant colors and simple lines. Nowadays, people pay more and more attention to the quality of life, and they are more and more popular with consumers. In recent years, our sales performance has been 20% The growth rate is increasing. And the sales network is now spread all over the capital cities of the country, and gradually covering the second and third tier cities and counties. So I have been very busy recently, often traveling for more than 1 month. "Wei Zhigang said, upholstered furniture Due to the advantages of environmental protection and durability, the market share has become larger and larger, and it has gradually become a consumer trend. Industry insiders pointed out that the finished furniture industry is being impacted by the many advantages of the custom furniture industry, such as the variety of styles, the flexibility of customization, the unity of product style, and harmony. Panel furniture companies also need to respond to changes in this market. The bed industry has become their next stop. It is reported that the development history of soft beds begins with the development of soft furniture. Upholstered furniture mainly includes mattresses, sofas, and soft beds. The first development is mattresses. In 2006, the sales volume of China's furniture sofa soft bed market exceeded that of the world's largest furniture sofa soft bed for the first time. Since 2004, the soft bed industry has emerged from soft bed furniture such as mattresses, sofas, and bedding. "The development of the soft bed industry has been good in recent years, and it has kept pace with other furniture industries." The relevant person in charge of the China Furniture Association told reporters that the advantages of the soft bed industry are mainly reflected in product fashion and large market potential. Less after-sales, less difficult to produce, and higher profits than finished furniture. The disadvantage is that most of the production of soft beds is mainly manual, and it is difficult to achieve industrialized production in terms of required technology and output; the market cultivation and promotion of soft beds is not enough, and many consumers have not yet recognized such products as soft beds; soft The bed project has not received enough attention from enterprises, especially some enterprises with mattresses and sofa projects; professionals in the soft bed industry are lacking, and R & D capabilities are limited. Good and bad It is understood that the price of soft beds is relatively higher than that of ordinary solid wood beds and panel beds. Generally, the price of a full set of fabric beds is more than 2,000 yuan, and the better one is more than 6,000 yuan. The price is even higher. The highest set can exceed 10,000 yuan. If it is a soft bed with an air pressure rod and can store clothes in the bed box, the price should be higher than 1,000 yuan on this basis. "In fact, the price depends on how you compare. Each brand has a different positioning, different quality, and different natural prices." A salesman of a brand soft bed told reporters that there are many soft bed products on the market now. For quality assurance, it is best to choose branded products. In recent years, some consumers have reported that the soft bed products on the market have been dazzling and I do not know how to choose them. For products that look similar, the price difference between the home store and the home market is much different, and some unknown products are also seizing the opportunity to seize the market. There are two main reasons for the uneven quality of upholstered furniture . First, the low capital threshold for soft bed companies to enter the bank and the low manufacturing technology content have led to the proliferation of large and small software companies. In order to control management costs, small enterprises have not set up quality inspection departments for supervision. In addition, in order to save costs, they have not strictly controlled the procurement of raw materials. The second is that before October 2011, there is no domestic quality standard specifically for soft furniture, and detection is also a problem. Even the most authoritative environmental certification in China, Shihuan, there is no certification for fabrics and sponges. The quality of the enterprise system The standards are also different and the project cannot be followed. "In fact, we have always been very concerned about the healthy development of the soft bed industry, and have done a lot of work to standardize product quality. The promulgation and implementation of industry standards is one of them." The relevant person in charge of the China Furniture Association said that the first industry standard for soft beds in China The formal implementation is of great benefit to standardizing the soft bed manufacturing industry and ensuring product quality. It is understood that the "soft bed" industry standard was officially implemented on October 1, 2011. The standard applies to all soft beds made of solid wood, metal materials, artificial plates, etc. as the main frame structure, and covered with soft materials such as leather and textile fabrics. A total of 8 pages of standard texts detail all the standards for the soft bed from the external dimensions, to the inner filling, to transportation and packaging, and make a comprehensive specification for the quality, safety, and environmental protection of the soft bed. Zhang Bingbing, vice chairman and secretary general of the China Furniture Association, said that from a technical perspective, the "soft bed" standard is a standard for professional and technical measurement, adapts to China's national conditions, conforms to market development laws, represents scientific development, and reaches an advanced level Furniture standards, the most important thing is to implement the standards. Broad prospects The industry believes that the home furnishing materials industry's development momentum in recent years is the most rapid sector, which belongs to the two major industries of the overall wardrobe and soft bed. Comparing the operation modes of the two, they are similar. Both are franchise franchise store models, but the wardrobe selection is more focused on the building materials store, while the soft bed is more focused on the furniture store. "At present, China's soft furniture is a rapidly growing market with great potential. With the continuous improvement of people's living standards, people's requirements for the quality of life and sleep quality are becoming higher and higher, and soft beds will surely become the domestic furniture market. A new consumer hot spot. In the next 5 to 10 years, under the background of the international furniture industry transfer, the soft furniture industry will usher in the second period of rapid development. "Wei Zhigang said that by 2015, China's urbanization level will be Reached 52%. This national initiative will definitely further promote the construction of housing in China, and thus will lead to the development of housing-related industries. China's furniture industry, especially China's software furniture industry, has huge market potential. Standardization is regarded as the future development direction of the soft bed industry . The relevant person in charge of the China Furniture Association said that the healthy development of the soft bed industry is the first to ensure product quality, especially today, when consumers pay more attention to environmental protection and safety. , Serialization and industrialization, and eventually cultivate a large number of brands to drive the industry forward. (Editor: Peter)
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