Summary: Home sales are filled with "God Logic"
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What are the confusions in buying home products? Why are the opinions of front-line salespeople doubtful? Which consumer views are misled? Recently, they have entered the home market with consumers. This issue focuses on mattresses and sideboards. Through a "soft" and "hard" purchase process, it is found that there is a "weird phenomenon" in the market, and home sales are filled with "God Logic".
One of the logics of God: the popular in Europe and America is "good"
“Now 90% of people buy latex mattresses because they are soft and comfortable.†“This is a separate pocket spring, the body can be evenly stressed, and it is very comfortable to lie down.†“This mattress is cold.†Sponge, resilience is particularly good, how long it will not be deformed." In a home store in the north of the city, the mattress sales staff have talked about the advantages of their own products, for consumers, which is better is not easy to judge.
Every time I ask what kind of mattresses will be favored by consumers, the salesperson’s answer has such a common feature: there are many people who buy XXX mattresses, because people in Europe and America are using this now. Kind of mattress.
However, industry insiders say that the pursuit of fashion-compliant furniture is understandable, and it is inconceivable to follow others' choices. Especially for the practical products such as mattresses, the choice of following the big stream is likely to bring trouble to your future life.
[correction]
What kind of mattresses should be selected for specific analysis? Everyone’s bone structure and sleeping position will have different requirements on the material, hardness and hardness of the mattress. Irrational.
The second logic of God: the chemical content of household products will definitely affect health