The flooring industry must pay attention to the third-party pavement service

For most consumers, the trouble caused by the floor quality problems is not only the cost of communication, but even if a consensus is reached in a timely manner, it will take a lot of work to move the cabinet. Flooring for the home, his significance may be more than furniture cabinets and other products, and we who engaged in the floor industry, a few people can realize this? Our actual value and price to do what kind and status ?

According to data from the China Consumers Association and related organizations, 80% of complaints about flooring products come from paving problems. Why does this happen? There are three reasons: First, some manufacturers do not pay enough attention to paving after-sales service. This is a concept problem. Second, they attach importance to but not professional management of paving team training, low wages, and difficulty in recruitment. Unstable, this is a capacity problem. Third, the corporate channels are not perfect. Remote areas can only temporarily hire "guerrillas" to serve. The professionalism and dedication of the "guerrillas" are not guaranteed. Pavement services for many companies in first-tier cities often rely on “guerrillas”. The "guerrillas" have paved the way for this shop today. The shop will be provided tomorrow and the quality will not be guaranteed.

Flooring paving ranges from tens of yuan per square meter, and the price of solid wood flooring is slightly higher. The rough calculation is a market of several tens of billions. If you add accessories sales and maintenance services, this market will be even bigger. It can even fissile out of the flooring industry to a new industry. Is there a possibility - the rise of domestic third-party paving services to accept this historical mission?

Third-party services are actually nothing new and have long been popular in the IT industry. With the continuous improvement of China's market economy and the gradual breakdown of the industry, third-party services are rapidly developing. The third-party service is provided by a professional service provider independently provided by a third party to provide a series of professional procedures for the customer. This process defines the responsibilities between supply and demand in the form of a contract.

The third-party service was first used in the logistics and transportation industry to form a third-party logistics. It was first used by the property management industry and the IT industry to imitate the use of the third-party service, and was later accepted by all walks of life. Third-party property management, as an emerging business in property management, relies on professional management. Once it appears, it is favored by the owners and has become the development direction of property management in the future. The emergence of third-party IT outsourcing services such as third-party IT consulting, third-party IT supervision, third-party IT auditing and third-party IT operations has further expanded the IT industry's development space.

In the process of continuous subdivision and expansion of industrial value chains, more third-party service formats are emerging, such as accounting outsourcing, customer service outsourcing, human resources management outsourcing, market research outsourcing, data management outsourcing, software outsourcing, etc. All services other than the core business of a company can be provided by a third party for professional services. The prospects for third-party services are unlimited.

Third-party service providers use contracts as the carrier to provide professional services to customers independently of the upstream and downstream identities of the industry, and at the same time increase the value of customers. Therefore, third-party services are also contractual and value-added while they are professional and independent.

The emergence and development of third-party services are of great significance to the business community and even the entire economic society. As far as the business community is concerned, it has saved service costs and improved service quality. At the same time, it has provided new business models for enterprises engaged in the service industry, attracted more enterprises to participate in the intermediary service industry, and promoted the new development of the tertiary industry. More importantly, for the entire economy and society, third-party services are the result of continuous subdivision of the industrial value chain and the continuous deepening of the market economic system. The vigorous development of third-party services means that the establishment of a market economy system has improved and the market structure has been optimized.

For the flooring industry, third-party paving services are of great significance. First, it eases the burden on companies and allows them to focus on brand building. From the point of view of the entire industry, it is unrealistic for each company to form a professional paving team, with too little paving or livelihood instability, and the problem of waste of resources for repeated construction. Second, it can help solve the problem of floor network sales. "Online and offline difficult to coordinate" problem. Without paving, floor network sales will “fly”; third, it will change the shape of the flooring industry. At present, the floor is a semi-finished product. If the paving service is independent of the floor production and sales, the floor can complete the leap of standardized product form. The floor can be sold online like a mobile computer, and consumers have a lot of concerns when choosing the floor. The concept of floor has changed, and the promotion concepts and techniques of manufacturers will change accordingly. This will expand the market capacity of the floor in a large scale.