Zhangzhou furniture industry joins hands to resolve the crisis and improve overall competitiveness

"Under the impact of the international financial crisis, the global furniture industry has reshuffled. This is both a severe challenge and a rare opportunity for Zhangzhou's furniture industry." Yang Guohui, Chairman of Zhangzhou Furniture Association and Chairman of Guohui Group, said As long as the response is proper, Zhangzhou furniture industry is fully capable of turning "crisis" into "opportunity" and growing into an industry with an output value exceeding 10 billion yuan within 3 to 5 years.

It is understood that from January to May this year, the output value of furniture enterprises above designated size in Zhangzhou City reached 2.218 billion yuan, a year-on-year increase of 21.4%, and the export delivery value increased by 15.2% year-on-year. According to the introduction of Zhangzhou Furniture Association, based on the production value of local enterprises, Zhangzhou has become the largest furniture production and export base in Haixi.

"In the face of the financial crisis, the first thing Zhangzhou furniture industry thought of was to practice its internal skills." The staff of the Quality Section of Zhangzhou Quality Supervision Bureau said that in order to meet the challenges, Zhangzhou furniture enterprises improved their competition by further improving the quality management system. force. Wood furniture enterprises have introduced advanced equipment to splice and reuse small wood, and the wood utilization rate has reached more than 96%; steel pipe furniture enterprises have adopted a new electrostatic powder spraying recycling technology to achieve energy saving and emission reduction. Relying on its strong "internal strength", among the 114 furniture enterprises above designated size in Zhangzhou last year, 65 enterprises maintained growth, among which 13 enterprises such as Baile achieved doubled growth.

There are more business opportunities in the crisis. After learning the news of the outflow of closed orders for furniture companies outside the province, Zhangzhou furniture companies quickly seized the opportunity to take over some of the transferred orders and expand their international market share. It is understood that Guohui Group alone received more than 4 million US dollars from Guangdong customers last year, accounting for nearly 1/4 of the company's total annual exports. Last year, Zhangzhou's furniture exports reached US $ 304 million, a year-on-year increase of 22.1%, which was nearly three times that of 2003.

"A chopstick can be easily broken, but a bundle of chopsticks is not only not easy to be broken, but can also be used as a weapon." Yang Guohui vividly introduced to reporters the concept of the development of Zhangzhou furniture industry.

It is understood that the furniture industry in Zhangzhou is supported by leading enterprises, driving the survival and development of supporting small enterprises; and the normal production of supporting small enterprises also guarantees the healthy operation of leading enterprises. Through the benign interaction of large and small enterprises, the overall competitiveness of Zhangzhou's furniture industry has been improved.

According to statistics, in 2008, the city's furniture enterprises above designated size increased by 21, a total of 114, nearly four times that of 2003. At present, Zhangzhou has formed a large-scale wooden furniture and steel pipe furniture industrial base in Xiangcheng, Longwen, Longhai and other counties (cities, districts). Among them, the development of steel pipe furniture is the fastest, and it has become the largest steel pipe furniture production base in East China and even the country.

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