Ceramic industry in 2013 will face reshuffle

Recently, the European Union launched an anti-dumping investigation against Chinese ceramics for daily use. At the end of the year, it made preliminary anti-dumping rulings against more than 2,000 ceramics companies in China and imposed interim tax rates of 17.6% to 58.8% for a period of six months. By May 15, 2012, the European Union will make the final vote on China's ceramic import tariffs, which will last for a period of up to five years.

Then, under the banner of anti-dumping, the "encirclement and suppression" launched by China's daily-use ceramics enterprises quickly spread. On August 30th, 2012, Mexico also launched an anti-dumping investigation against Chinese ceramics for daily use. The amount involved was 45 million U.S. dollars. On August 31, the Russian, Belarusian and Kazakhstani economic communities initiated the investigation of general protective measures for daily-use ceramics. In order to protect domestic industries, technical trade measures were introduced; on December 26th, the Brazilian Ministry of Trade and Development Industry also decided to launch anti-dumping investigations on Chinese daily-use ceramic tableware products. In January 2013, the list of sampled enterprises was announced.

In addition to anti-dumping duties, the international market is also increasingly proposing various technical standards, and even commercial social responsibility criteria such as BSCI, which further increases the cost of testing and certification for export companies. With the implementation of the provisional anti-dumping tax, some merchants reflected: “From November to now, orders from Europe have been very few. This year, there are indeed some small factories that have a hard time. When the official implementation of the anti-dumping tax rate, may be eliminated. Part of the production capacity." Reporter learned from a number of leading ceramic enterprises and Foshan ceramics market survey, the current number of pottery enterprises inventory is expected to digest at least 5 months. Lan Weibing, director of the Foshan Ceramics Office of the China Ceramic Industry Association, told reporters that last year Foshan ceramics industry was indeed more difficult and sales had a negative growth.

However, because China is a large exporter of ceramics for daily use, it cannot be replaced in the short term, in terms of quantity or some rational indicators required for production. Therefore, before October of last year, some European importers foresaw changes in tax rates. Accelerating the purchase of orders led to a significant increase in the use of ceramics for daily use in the European market. If the actual implementation of anti-dumping duties on Chinese ceramics for daily use after the six-month trial period is completed, it would be beneficial, especially for big-name Chinese ceramics manufacturers, and the final cost of the increase will be partly passed on to importers. If importers are not willing to bear the increased costs, they may turn to underground orders in Bangladesh, Thailand, Vietnam, etc. After the importers have made a lap, most of the orders will still be in China.

Domestic policies, high pressure and the international situation are in short supply. Domestic high-pressure policies for energy saving and emission reduction should not be neglected either. On January 26, Executive Vice President and Secretary-General of the China Building Sanitary Ceramics Association Yu Bin revealed during the investigation of the Chaozhou Production Base of China's sanitary ceramics that the Ministry of Industry and Information Technology had planned to test the PM2.5 of industrial enterprises during the “Thirteenth Five-Year Plan” period. Enterprises that do not meet relevant environmental standards in the future will all be shut down. The ceramic sanitary ware industry has continued to take the lead as the “leader” and has become the object of governance.

The “Twelfth Five-Year Plan for Development of Building and Sanitary Ceramics Industry” proposes that by 2015, significant progress will be made in the comprehensive utilization of building and sanitary ceramics resources and energy conservation and emission reduction, and the energy consumption per unit of industrial added value will be reduced by 20%. The utilization rate of solid waste produced in the production process reaches 70%. Energy consumption per unit of industrial added value and carbon dioxide emissions, as well as total emissions of major pollutants such as nitrogen oxides and carbon dioxide*, have been further reduced. The environmental protection issues and energy saving and emission reduction pressures of the Taowei industry can be imagined. As a high-energy-consuming and high-pollution industry that has been recognized by the government as well as the national environmental protection department, the ceramic industry will inevitably feel stronger under such a policy direction again. The environmental protection policy pressures.

From the relocation of enterprises in Foshan, Guangdong Province, to various provinces and cities to introduce a number of restrictive and restrictive energy-saving emission reduction policies, such as Guangdong, Foshan and other regions of the government set a specific emission standards, Shandong Zibo City Government issued the elimination of backward production capacity And rectify the measures to control the environment. When the original municipal party committee of Foshan City, Lin Yuanhe, was in power in Foshan, Foshan closed more than 200 building ceramic companies and transferred more than 40 ceramic enterprises. A similar situation also occurred in Shandong Zibo. "If strict compliance with the relevant requirements of environmental protection, the ceramic industry most manufacturers have to be closed, the possibility of continuing production can be endless," said a senior official of the National Association of Independents.

According to industry insiders, in the developed ceramics industry in Italy, Spain, ceramics and other industries are as balanced and harmonious, and the ceramic industry can also be green. Ye Xiangyang, president of the China Building Sanitary Ceramics Industry Association, believes that efforts should be made to achieve "four transformations": First, shift from resource-dependent to resource-saving; second, from environmental pollution to environment-friendly; third, from quantitative to quantitative Quality and efficiency type and “six highs (high product and service quality and cost performance, high-tech and cultural and artistic element content, high added value and labor productivity, high intensification level, high information level, high internationalization level) "Innovation, independent brand" "type; Fourth, from big to strong but not strong and large.