International paint giants optimistic about the additives market
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Additives are one of the raw materials of coatings. Adding a small amount of them can greatly improve the efficacy and performance of coatings, and can also improve the performance of coating films and help realize the individualization of goods. Paint coatings should have a variety of properties and special effects. To meet these requirements, it is necessary to coordinate the key between various features. For this reason, it is difficult for the coating industry to overcome the characteristics of the main raw materials such as resins, pigments, and solvents. The fluidity of the paint, the dispersibility of the pigment, the leveling property, and the clarity are related to the coating effect. The use of additives is the key to improving the added value of the product. However, if you use the wrong method or add too much, it will cause the opposite effect.
Additives can increase the adhesion of paint, prevent mold growth, and improve the overall performance of the paint. The slow economic recovery in 2012 led to a slowdown in overall market demand growth. In 2013, the additive market was still affected by the economic difficulties. However, foreign coatings giants Troy, Dow Chemical, Arkema and others are optimistic about the market. Jeffrey Brown, global marketing manager of Dow Chemical Coatings Materials, stated that Dow Chemical will launch new additive products in 2013. , In order to achieve lower VOC, improve the appearance of coating products and coating function.
Ashland Specialty Additives, a business unit of the Ashland Group, has continued R&D innovations for Natrosol hydroxyethyl cellulose products. At the China International Coatings Show in Guangzhou, November 28-30, 2012, Ashland launched a new Natrosol Performax hydroxyethyl cellulose with a breakthrough coating thickening technology. The new Natrosol Performax product line is a special hydroxyethyl cellulose thickener with a wide range of viscosity specifications that gives paint manufacturers a completely new experience in terms of production flexibility and quality control. This technology allows hydroxyethyl cellulose particles to disperse quickly and thoroughly under low shear conditions.