Market Competition Challenges Door and Window Enterprises

The world is now not a product of the world, nor is it a simple product competition. It is under the joint action of the Internet and other means of communication. Under the joint promotion of various new communication tools such as Weibo and Wechat, it is mainly English, dominated by the American model, and is mainly based on the combination of German manufacturing and the Chinese market. Form of competition. What kind of challenges will this kind of competition pose to the Chinese door industry market?

The competition in the window and door industry is actually a visual competition. The so-called visual competition is what the eyes look like, and then it is the inner feelings. So the most critical visual competition is visual power. The second competition is style competition. The product style is German, Swiss, American, Japanese or Chinese style in the Ming and Qing times? Different styles represent different kinds of competitiveness. This is style competition. The third is design competition. The fourth is material competition. In fact, it is program competition. The fifth is talent competition. The sixth is brand competition. What is the competition for brand competition in the end? Materials, fancy, environmental protection, technology, taste and culture.

In the window and door industry, some products are sold at high prices, while others have very low prices. What makes sense?

Changes in the way the market competes presents a challenge for the gate companies. Let's take a look at what kind of doors companies or distributors want to sell. Honest companies and honest dealers sell products and sell the right things to those in need. This is what everyone will do. Smart companies sell brands and sell expensive things to people in need. This is the second person. The third kind is smart business selling status. The highest-minded company sells its ideas. Therefore, the most expensive thing is to sell ideas and sell what is not available to those who need it. Therefore, the future competition of the door and window industry must be in the direction of transformation, upgrading and diversification.

After 80, 90 consumers have personalized, unique, fashionable and classic consumer characteristics.

The meaning of these features is not the same. Classics are the same. Fashion is constantly changing and accepted by the trend. Let's look at the six keys that German doors and windows products follow: 1. Focus. In the German door and window industry, wooden doors, aluminum alloy doors, plastic steel doors and windows products do not overlap each other, and many companies have been operating for two to three decades. 2. Standards. German window and door companies adhere to standardism. 3. Accurate. 4. Perfect. 5. Order. 6. Thick.

Industry standards are not uniform. So far, our country has not yet had a unified standard for doors and windows in real estate buildings. This is very regrettable. But I believe that our industry associations and countries are actively promoting the development of industry standards. In developed countries and regions, there are five characteristics of good door and window products: wind pressure resistance, air leakage, rain permeability, heat insulation, sound insulation. In the competition between Chinese doors and windows, I think we must first make a profit model. In engineering, although companies can do quantity, it is difficult to make the brand bigger. Therefore, I believe that the ultimate business depends on the store and the road to market, rather than a single relationship.

Then we come to foresee what the scale of the window and door industry will be after it matures. High-end experience, mid-range display, low-end display, no-name area, spread by word of mouth, market and brand influence is the store terminal, community, but also the Internet. The boss of the company must look into the future ten years later. People who are used to talking about the past will be eliminated by the market. People who are used to talking about the present are backward people. Only by looking at the perspective of the future can we go further. Therefore, as the boss of the company, the boss must learn to write a screenwriter and set the direction. Who will I do business in the next ten years?

Corporate planning is to make a script. There are many well-established companies in the window and door industry, which have disappeared after a few years. Why? They do not plan for the future. Therefore, the doors and windows companies must do a series, set the direction, set up programs, think of ways, grasp training, find patterns. So, doing the door and window market is not simply selling products. A business owner must have a global perspective, local ambition, and the spirit of artisans in order to make the company bigger and stronger. China has no shortage of managers, no shortage of millions of managers, no shortage of good bosses, and the lack of employees who only have one job in their lifetime.