My E Family Style-My Smile 2010

Since 2006 , Andy , the founder of E Home Fashion, has led the AIBO team to run the home industry portal. After undergoing brutal tests such as the Asian financial turmoil, he has grown into the leading home industry portal abroad and is the leader in e-commerce in the furniture industry.

Walking all the major furniture and building materials stores in China all year round, Andy found several major features:

1,   Layered distribution and stripping, difficult distribution and transportation (home features: most products are large), it is difficult to low prices

2,   The cost of a single-brand store system is high, and it will eventually be passed on to consumers

 

Over the years, we have never stopped thinking: Why is globalized China, as the largest furniture producer, unable to buy cheap and good homes? How to let consumers buy a good home with low price and good quality?

The first answer is that there is no pricing power in the well-known brand system.

The second answer is the abnormal channel structure of domestic multi-level agents.

 

We originally conceived several business models, but in the next lot of market research, and constantly overthrow the previous vision, leading to low-cost brands such as lack of recognition, many consumers buy cheaper products without evasive rough ... repeatedly demonstrated in this During the process, we gradually clarified the vision of our future career --- Let Chinese consumers buy high-quality and cost-effective homes conveniently and happily!

 

In 2010 , E Home Fashion was born in Suzhou, Jiangsu, China's second largest furniture market, with the concept of making consumers easily and happily buy homes, hence the name: E Home Fashion.

 

E home style Taobao direct store is the first to go online for testing.

E home style official main website Online trial operation.

 

Our philosophy ----- The origin of the name of E family fashion

What are we going to do?

E Home Fashion is an advocate and pioneer of providing the most cost-effective home furnishing online; our goal is to make E Home Fashion a leader in quality home furnishing services.

Four flags: high cost performance   Original shipment   happy shopping   Quality after sales

Why was it born?

We take customer priority as the unified thinking, such as product value, not based on market value, but to consider the actual value from the customer's perspective; or in turn, to find the product with the highest aspect ratio that the customer needs, rather than think it is Hard sell the expensive products to customers to earn higher profits.

What we have to do is to achieve three wins, that is, suppliers, operators and consumers all benefit, otherwise E Family Fashion business model will not last long.

Therefore, we did not consider the easy-to-use and low-risk product agent sales model, and decided to take on the responsibility of a retailer, that is, to adopt the product buy-out model and recover the pricing power of the product --- we must make more active pricing for customers Commitment to provide customers with more cost-effective products, even at the risk of not making money or breaking the chain of funds. We believe that in the face of our products and prices, customers will definitely HAPPY!

 

Please look for the E family style

* E Family Fashion ranks first in its own credibility, and is not afraid of the crooked shadow. Our company is applying for high-tech enterprises in Suzhou Xiangcheng Likou Furniture Market ; it has high standards in terms of image norms, behavior norms, procurement norms and fiscal and tax regulations Come and ask yourself.

* On the source of procurement, we only choose reputable brand manufacturers to cooperate and strictly ensure product quality from the cooperation agreement.

* We work closely with the Furniture Association and join the Suzhou 12315 Rights Defence Service Point, etc.

 

For many years, our feelings for home furnishing will not be hampered by business drivers. The pursuit of value-for-money homes in our hearts will remain unchanged.

 

E Family Style Service Guidelines

We remind every employee that E family style is a "customer-oriented" "Good value for money" website, customer interests will always be ranked first, how to make customers easily and happily buy the bottom of the home, this thinking will drive us to continue to promote ourselves, we are also convinced that a happy and hard-working team , Will definitely allow customers to enjoy a pleasant shopping experience.


For more furniture information , go to http://news.gojiaju.com/

                                           
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