The brand indifference in the lock industry is not well known to consumers.

In the market, many lock dealers in Xi'an have represented a variety of brands, including American Dijir , Guangdong Guli Lock, Guangdong Hengfeng Lock, Shanghai Taihao Lock, Zhejiang Kangju Lock, Zhejiang Copper Barrier Lock, Guangdong Day. Sheng Hardware, Zhejiang Pest Hardware, etc.

These brands, apart from the names of the industry, are still very strange to most consumers. Hardware locks can be used everywhere in the hardware market. There are brands, no brands, and in short, the hardware locks are low.

Many hardware lock companies have many types of products, low quality requirements and low prices, so they have a certain market. This low-threshold hardware lock market will inevitably bring down the overall market threshold for hardware locks. Even if the hardware locks company has an advanced patented technology, similar lock products will appear in the hardware lock market.

According to the report clue, the city of Choucheng Industrial and Commercial Co., Ltd. seized 50 boxes of suspected infringement of the registered trademark "YALE" in the Jiangling brand car in front of a storefront in the urban bridge west street, accounting for 27,000, and seized it according to law. It was found that the registrant of the "YALE" trademark was Yale Security Company (USA), and the "YALE" brand lock sold by the party Chen was sold without permission from the trademark registrant. According to the parties, the trademark infringement lock was purchased from a business owner in Pujiang on July 8 at a processing price of 0.35 yuan each, and then shipped to a store in Qiaoxi Street for sale. The goods were not seized and were seized by industrial and commercial law enforcement officers.

Hardware lock enterprises have brand awareness, and there is no lock brand product in the hardware lock market, just some lock products of miscellaneous brands. Small locks should also have his brand products. With the brand, lock products have their own labels, increasing customer recognition. However, some lock companies do not realize the importance of the brand, so the brand products of hardware locks are few and far between.

The relatively backward business philosophy, management system and management methods cannot make the best allocation and utilization of existing economic resources and production factors. It is very common in domestic lock enterprises. At the same time, the rules for international commercial competition are still in foreign capital. In the hands of business.

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