The development bottleneck of furniture enterprises shouts to build regional brands
Affected by factors such as the downturn in the real estate market, the furniture market has also entered the "winter". Therefore, in order to seek a way out in the severe winter, furniture companies have shouted "brand integration". Dealers complain about the lack of factory support In the economic downturn and the sluggish real estate market in the upstream industry, furniture sales have also been hit hard. The reporter learned in the interview that since last year, the sales performance of furniture has declined seriously, and dealers generally feel that it is difficult to survive. Fan Jinyu, a distributor of furniture houses in Shanghai, said that since the global financial turmoil, sales have not been optimistic. At present, some stores in Shanghai have taken measures such as rent reduction, but the pressure to survive is still greater. Yejiang Yinye, a distributor of Alligator sofas in Fuzhou, said that the furniture market in Fuzhou is not optimistic at the moment; Chen Xiaochun, chairman of Guangxi Fuanju Home Building Materials Square Co., Ltd. revealed that the Guangxi furniture industry was also affected by the environment at the end of last year and early this year. The amount has dropped by about 20%. In addition to the poor operating environment, dealers also complained that lack of factory support was another reason for their difficulty in survival. Dealer Cheng Xiaojun used his own experience to "show up": "Whether you ask consumers in any city, many consumers do not have the consciousness of furniture brands. As a manufacturer, it is necessary to increase the brand's popularity and awareness and give it to dealers. Appropriate support from business partners. For example, in the current situation, Chengdu ’s better shopping malls rent 70,000 yuan a month, but many companies have monthly sales of less than 70,000 yuan. The rent, if evacuated, is also a pity. After all, it has been done for many years, and it will also have a negative impact on the product. " "More than strong" has become the bottleneck of industry development Perhaps it is the impact of the financial crisis, or perhaps the voice of the dealer. At this exhibition, many furniture companies have successively issued appeals for "brand integration" in order to figure out in the dilemma. It is understood that Evergrande has established a marketing department this year. For this, Cheng Xiaohu, director of Evergrande's marketing department, said the move was based on grasping the market. The three Evergrande brands have done a good job in retail, with sales increasing by 30% each year, but relatively insufficient in brand promotion. The establishment of the marketing department is to prepare for more brands in the future, hoping to make the brand farther , "For example, how much does the consumer group who buy Evergrande's favorite, I love my home furniture look like, what are the different feelings for consumers of different brands, etc." According to the information provided by the famous furniture club, there are currently more than 2,400 furniture companies in Dongguan, of which about 2/3 are brand companies and about 1/4 of the country's furniture exports. However, among the furniture enterprises in the city, those with an annual output value of more than 1 billion yuan are only a few, and those with an output value of more than 100 million yuan are also a few. The output value of most enterprises is below 50 million yuan. More than strong, alone, this is the status quo of Houjie and even Dongguan furniture, and one of the development dilemmas. In order to solve this problem, the "Dongguan Furniture Brand Strategy" was officially launched on the evening of March 15. Promote 50 ~ 80 companies to form alliances to build brands "During the 21st International Furniture Fair, Dongguan Furniture's famous brand strategy was officially launched, marking that Dongguan Furniture was finally launched as a group brand, which started the brand strategy. The launch of the famous brand strategy will make Dongguan furniture into the world's famous brand Team, through the launch of the famous brand strategy, the value of the famous furniture brand will be more powerful. "Chen Zhongqiu, deputy secretary and mayor of Houjie Township Committee, said. Yin Chengzhi, chairman of the famous furniture club, pointed out that he intends to create excellent furniture brands and core competitiveness in 3 to 5 years, and strives to form a Dongguan furniture brand cluster from 50 to 80 furniture brands to enhance the influence of core brand enterprises. Wang Lie, deputy secretary general of the Famous Furniture Club, said that unlike the ordinary brand strategic alliance, the ultimate goal of the Dongguan Famous Furniture Brand Promotion Association is to create a regional furniture brand in Dongguan. The integration of resources has grown stronger and stronger, and has come to the name of Dongguan Furniture. Electric Standing Desk,Height Adjustable Standing Desk,Adjustable Stand Up Desk,Height Adjustable Executive Desk Changzhou Offistyle Furniture Co., Ltd. , https://www.offistyledesks.com