Two guesses about the future market of the furniture industry
The traditional golden season "Golden Nine Silver Ten" has quietly passed. Compared with the lively scene in previous years, this year's Chinese furniture market is a little calmer. According to the market analysis of the past ten months, this year's industry development has not met expectations, and in the prediction of the future, industry insiders have different opinions. Unevenness of internal and external markets Uncertain market development trends Recently, the 112th Canton Fair was held in Guangzhou as scheduled. This year's market is in the doldrums of the entire home furnishing market. This Canton Fair is also quite deserted. It is understood that the attendance rate of Canton Fair businessmen this year is much lower than in previous years, and the number of customers in front of many booths is not even as good as the staff. And from October 27th to 28th, the direct selling price fair held at the Hongshuwan Furniture Expo Center in Zhongshan was also met with a cold reception. The flow of passengers on the 100-meter corridor was sparse, and there were only 50 or 60 people in the exhibition hall of the center. A person in charge of an exhibition hall said that compared to usual times, this direct sales fair has brought some people. It is observed that most of the products in the exhibition hall have dropped in price to a large extent. Nevertheless, they still cannot attract the attention of consumers. In stark contrast to the current domestic sales situation, China's furniture exports have only increased but not decreased. According to the latest data, from January to August, the total export value of the national furniture industry was US $ 31.594 billion, a year-on-year increase of 28.05%, which was 14.05 percentage points higher than the growth rate of the entire light industry. From a monthly perspective, January is basically the same as last year, with an average increase of 20% in February, March and April, a nearly 50% increase in May and June, a 38% increase in July, and a 27.86% increase in August. China has always been a major exporter of furniture. In the past three decades, the output value of China's furniture industry has increased from 1.08 billion yuan in 1978 to 650 billion yuan in 2008. The export value has increased from 24.79 million US dollars to 27.583 billion US dollars, a hundredfold Growth has become a miracle. The financial crisis that broke out in 2008 has changed the world economic landscape, with the greatest impact on the export industries of various countries. After two years of silence, China's furniture exports have increased substantially again this year. Although the European and American markets have shrunk, the demand in the Middle East and Southeast Asian markets has increased. Obviously, the popularity of the furniture export market is in stark contrast to the slump in the domestic market, which also makes the future trend of the Chinese furniture market more and more confusing. Special market needs & diversified business models Two major conjectures in the future market In this regard, under the current environment of the furniture market, some industry insiders have also put forward bold conjectures on how companies should respond. Overall, they are mainly divided into the following two aspects: 1. Strengthen the special market demand for senior furniture and office furniture Through the analysis of the market development in the past two years, it is not difficult to find that the main consumer group of the entire market is young and middle-aged, regardless of the furniture design concept or the materials are mainly based on the needs of these consumers. However, in this way, some of the more marginal requirements are ignored. In recent years, with the subdivision of consumer groups, some neglected consumer demand has gradually emerged. Consumer Ms. Wang said, "Mother is old and has inconvenient legs and legs. I want to choose a bed for her, but I have searched for shopping malls and there is no furniture specially designed for the elderly." The number of people is also increasing. China is gradually entering an aging society, and this furniture market is clearly still in a blank stage. The same is true for office furniture. Recently, SOHO China's Galaxy SOHO made a high-profile appearance. Such a building designed by a team led by well-known designer Zaha Hadid aims to become a new landmark in Beijing. This high-profile appearance has pushed the development of commercial real estate to the top. Although under the housing market regulation policy, China's commercial housing transaction volume has been declining year by year, commercial real estate has not been affected by this regulation policy. The high-end office buildings that are constantly emerging in various places have gradually increased demand for office furniture. Therefore, under the influence of dual factors, office furniture has ushered in a good opportunity for development. Second, the business model needs to be diversified First, for domestic furniture companies, in today's severe market environment, industrial integration is necessary to survive. In fact, China's furniture industry is close to the level of developed countries in terms of technology and production capacity, while other links in the entire industrial chain are relatively weak. The industry crisis has forced companies to integrate the entire industrial chain and improve the operational efficiency of each link such as raw material procurement, product production, logistics and transportation and after-sales service. The entire integration process is an upgrade of the company's own development, even To a certain extent, it is a subversion of the past. Second, the road to e-commerce. This year is a year of revolutionizing e-commerce for furniture companies, and established companies have opened online malls. According to incomplete statistics, since August last year, more than 10 well-known furniture companies have opened online malls and embarked on the road of e-commerce. At the same time, some of the furniture business enterprise have also set up offline museum experience, such as the US Lele home network. This new model of combining online shopping with offline experience centers has been accepted by many furniture e-commerce companies. In the face of the threat of furniture e-commerce, some professionals are very worried about the current status of traditional store operations. In this regard, the relevant person in charge of Melaleuca.com said that most Melaleuca consumers have selected their favorite products online, to experience the quality of the products in the museum, which is different from the consumption of major stores today. The source is different. The main functions of the experience hall are product display and localization of e-commerce services. At the same time, the relevant person in charge of Melaleuca also said that although the development of domestic furniture e-commerce is in full swing, it is still at an early stage, crossing the river by feeling the stones, and there is great pressure. Today, the market development trend is still unclear, and various predictions for the future exist at the same time. Whether the two big conjectures about the development of the industry can save the market is still unknown, but the efforts made by people in the industry in a sluggish environment are worthy of recognition.
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