China Teak's first brand teazun furniture

Background: On June 3-6, 2011, the third Suzhou Furniture Fair was grandly opened at the Suzhou Industrial Park International Expo Center. More than 380 furniture companies from more than 20 provinces and cities across the country have exhibited solid wood, software, office, mahogany and other furniture boutiques, setting off a trend of "fashion, green, home" furniture this summer. There are many exhibitors in this Suzhou Furniture Fair, and their scale and form are far beyond the previous years. The reporter directly hit the exhibition site and interviewed dozens of furniture representatives, and presented you with exciting dynamics in the industry with quick, comprehensive and intuitive reports.

Interview time: June 2

Interview location: 2011 Suzhou Furniture Exhibition-Youzun Furniture Exhibition Hall

Interview guest: Zhang Zhixiang, Marketing Director of Youzun Furniture (China)





[Home Reporter] Compared with previous years, what do you think of the exhibition this year?

[Zhu Zhizhang, Yuzuzun Furniture]: The situation in the morning of the exhibition is still very good. First of all, it is very popular. Secondly, everyone still recognizes solid wood furniture, and the third one is particularly favored with teak furniture, which is where we feel gratified.

[Furniture reporter]: What are the exhibits participating in the exhibition this time?

【Zhu Zhixiang, Yuzuzun Furniture】: This year is a key year for our company, because our company's vision is to build the first brand of teak furniture in China. During this period, we have launched a very successful “Youzun” brand. Today we exhibited a teak supreme series of all Thai teak, a Chinese neoclassical and a simple Chinese Burmese teak "youmu" series. Now we have three teak series under You Zun Zun. It can be said that we are the only large-scale furniture enterprise in China that makes teak furniture. We are very confident.

[Furniture reporter]: Teak is a very high-end furniture category. What is the corporate philosophy that matches our products?

【You Zun Furniture Zhang Zhixiang】: First of all, the service concept is to serve with love. The development concept is quality first, output second, and sales third, first make the product well, and then sell.

[Furniture reporter]: There are so many types of furniture. Why did your company choose to focus on making teak furniture?

[Zhu Zhizhang, Zhangyou Zun]: In fact, there are many types of solid wood furniture on the market. At the time, I chose the subdivision of teak to be an entry point. I wanted to be the biggest and strongest in this subdivision. This is a strategic direction for enterprises. , So we have set "to build the first brand of teak in China" as the corporate vision, and continue to sublimate and make efforts.

[Furniture reporter]: What is your company's marketing plan?

[Zhu Zhixiang, Yuzun Furniture]: We will participate in the East China Furniture Fair in June this year and the Dongguan Fair in September. The Guangdong area may be the forefront of domestic exhibitions, and the Suzhou exhibition also has an advantage in the region. The Suzhou exhibition mainly faces the East China region. This time we hope to establish the benchmark market in the East China region and complete the company's expansion tasks.


Popularity at the door of Youzun Furniture Exhibition Hall

[Furniture Reporter]: As a local enterprise in Suzhou, how do you view the impact of Suzhou Furniture Fair on enterprises?

[Zhu Zhizhang, Yuzun Furniture]: The exhibition is very helpful to our company. We have participated in the first Suzhou Furniture Fair since 2009, and our brand has also been greatly improved. Now that everyone sees "You Zun", we know that we specialize in making teak wood, and it does a good job. Yesterday, some colleagues also told us. Thank you very much for organizing this exhibition to provide us with a platform.

[Furniture reporter]: What new developments and development plans does the company have this year?

[Zhu Zhizhang furniture]: In the second half of this year, the company must first establish a "You Zun" management school to complete a talent reserve; the second is to complete the construction of a teak ecological forest, we must prepare for the 2015 listing plan, Be an environmentally friendly "forestry concept". The third is that we have to complete the launch of two new series, namely Pure Teak Supreme in Thailand and Pure Teak in Myanmar. These are the two things that will be done in the second half of the year.

[Furniture reporter]: Okay, thank you for your interview!

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