Exclusive disclosure of unknown hidden rules in the furniture industry
Discount promotion "Jiang Li's promotion, the whole store is as low as 2-5% off, wow! The sales promotion in this store is so powerful, I have to buy more and get a cheap one. "Original price of four-seater sofa is 8999 yuan, current price is 3300 yuan", "Integrated full intelligent toilet original price is 12800 yuan, current price is 5600 yuan", "Cotton soft sofa stool 100 yuan / piece, buy one get one free in a limited time ... Looking at the colorful advertisements in the corridor stores, Ms. Zhao's shopping addiction was all hooked up. After some careful selection, Ms. Zhao finally purchased a total of 20,000 yuan for the household items that originally cost 50,000 yuan. "It's better to catch up early than to catch up, this time I'm so lucky." However, what she did n’t dream of was that when she accidentally went to another home store a week later, she found that the same brand and the same product, without any promotional activities, the original price of the goods sold here and her own. The special prices enjoyed at that mall are exactly the same. "This is the price for not doing any activities here, and the price is only after the discount is over there. Isn't this the equivalent of not enjoying the discount?" Ms. Zhao said, what made her most depressed was that she didn't know until after inquiring. The shopping mall doing the promotion is actually raising the price first and then discounting it, completely ignoring consumers. "It is not uncommon for us to raise prices and then discount when doing promotional activities, which not only meets the consumer's psychology of seeking cheapness, but also does not let shopping malls and settled businesses suffer big losses, killing two birds with one stone." An industry in Beijing According to sources, when customers walk into the store to shop, in addition to picking a brand, they most value who has a discount and whether they find a big bargain. In fact, there are so many cheap and available. Under the environment of soaring raw materials and labor costs, corporate profits have been compressed a lot. It is normal for small profits to be sold quickly during the holidays, but it is impossible to give shocking prices often. Let yourself bleed. The reporter noticed that under the pressure of fierce competition, in fact, many brands have been constantly launching various promotions. For example, Yifeng and Lvzhidao furniture are generally sold at 10% and 7.8%. Natural flooring and Anxin flooring often launch certain models. Special floors below 100 yuan and so on. Product quality is difficult to guarantee In the home furnishing industry, even if the product passed the test, many production companies "fall" in product quality, disappointing consumers. "Even the products of brand furniture companies have quality problems. At present, what kind of companies are worthy of trust and their products can be used with confidence?" On the search Weibo, many netizens expressed similar sighs. Since the beginning of this year, many well-known enterprises have been exposed on the list of batches of unqualified products announced by the industrial and commercial bureaus and relevant quality inspection units across the country, which have been accused by public opinion. Window of the City is a well-known Guangdong furniture brand with a 20-year history of operation. Its products have won many design awards. It is a qualified product after several random inspections by the quality inspection department every year. The company itself often sends the inspection to the relevant national quality inspection department . However, in a spot check by the Hunan Provincial Industry and Commerce Bureau this year, one of its bedside cabinets was found to be unqualified for formaldehyde emissions, and was on the quality "black list." Hodi Furniture, which was rated as "Famous Trademark of Sichuan Province", was also on the black list with it. At the same time, the results of the quality monitoring of 6 categories of interior decoration products such as wood-based panels, wood lacquers, locks, faucets, sanitary ware, and wooden doors announced by the Beijing Municipal Industry and Commerce Bureau showed that 16 kinds of building materials products were unqualified, including Shenzhen Sea Fule door lock and "Sakura" toilet. In addition, the monitoring results of wood products published by the Zhuhai City Administration for Industry and Commerce showed that 14 batches of wood floor formaldehyde emissions were unqualified, including products from large enterprises such as Shanghai Xiaoyi Wood and Shenzhen Ailin Wood. Among the well-known home furnishing companies exposed by the quality inspection units, although many companies have proved to be a "misunderstanding" afterwards, and the tested products are not their own, there are still consumers questioning: the quality supervision department has drawn so many samples Why did the mistake happen to you? I am afraid there is another hidden reason! In fact, it ’s really "inside", and indeed "injustice". For companies that have already been on the "black list", no matter how they explain to consumers and eliminate misunderstandings, this page will become indelible. History may one day be mentioned again. The home furnishing industry in the Year of the Rabbit is destined to be even more exciting in this "formaldehyde door" and "quality door" event. It's hard to tell whether the product is "inside" Even if a real promotion is encountered, a large number of household items are ordered for this purpose. After that, when waiting for the merchant to deliver the goods, there is still a matter that requires customers to be vigilant, that is, to distinguish whether the product is genuine. "The samples seen are very different from the actual goods received. It is a common occurrence in the industry, especially in the furniture field. Many non-brand furniture companies do this." Pan Xueqi, deputy general manager of Beijing Yamet Furniture, reported that this Manufacturers of this kind can obtain higher profits by cutting corners or materials and sub-charging them. Counterfeiting usually starts with small parts that look inconspicuous from the outside. For example, furniture hinges, casters, screws and other hardware parts. The sample manuals clearly seen in the store read "Imported Parts", but the custom-made products used domestically produced parts. But the profit margin in this replacement is quite different. According to a reporter's survey, the price difference between imported parts and domestic parts is at least 20%. If you make hands and feet on the board, such as the sample wardrobe is marked with all solid wood, the goods wardrobe that you can receive is semi-solid wood. The side of the bottom of the drawer or the cabinet body against the wall is all non-solid wood. It can also make a lot of profits. All solid wood materials account for half of solid wood and plate, and the latter has a production cost that is more than 30% less than the former. Not only furniture, but also wooden doors, floors, cabinets and other household products related to wooden products are also very easy to move. The solid wood composite doors are all priced at 1,000 yuan, but the content is not necessarily the same. The door body covered by two sides of wood skin may be solid wood or MDF; the whole door body may be filled with wooden boards, or only a few wooden squares may be added around, or even filled with broken wood chips or even straw. Whether the sample that the consumer sees is the same as the material used in the product actually delivered to the home depends entirely on whether the company intends to deceive you. For more furniture information , go to http://news.gojiaju.com/ CUPC Handmade Kitchen Sink,Single Bowl Kitchen Sink,Large Single Bowl Kitchen Sink,Single Bowl Sink Zhongshanshi JiaBaoLu Kitchen And Bathroom Products Co., Ltd , https://www.gabalusink.com
"Recently, Ms. Zhao, who lives near Sanyuan Bridge in Chaoyang District, took advantage of her annual leave to come to a home store and want to buy some small commodities. She unexpectedly discovered that the mall was carrying out a big sales promotion.
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