Foshan ceramics leading company sales of new pearl is expected to exceed 10 billion

The country’s first ceramic group with sales of more than 10 billion yuan is expected to be born in Foshan in the last two years. Recently, the reporter learned from the Foshan Ceramics Group Co., Ltd.'s leading New Pearl Ceramics Group (hereinafter referred to as the “New Pearl”) that the company’s goal in the next five years is to exceed two billion RMB, that is, to realize sales of ceramics exceeding 10 billion, and real estate sales exceeding 100%. Billion. At the same time, the company will expand its industrial chain, expand the coverage of the New Pearl Project Design and Home Improvement Research Institute, and establish the new Pearl as a large-scale enterprise group integrating ceramic production and sales, real estate investment and engineering design.

According to Li Zhongguang, deputy general manager of New Pearl, the new Pearl has developed rapidly in recent years, and product sales have double-digit growth every year. “At present, we have very high, medium, and low grades of products in R&D. With good reserves, we will focus our efforts on the sinking of sales channels. In addition to consolidating the advantages of first-tier cities and second-tier cities, we will also use the opportunity to be the first batch of pilot enterprises for building materials to the countryside to expand in third-tier cities and rural markets. The sales share."

It is understood that at present, there is no company in the ceramics industry that has sales of more than 10 billion yuan. How China's ceramic enterprises can break through billions of sales has always been the focus of attention in the industry. Foshan's Xinmingzhu and Xinzhongyuan are major ceramics groups. In recent years, it has grown rapidly and has become one of the most anticipated ceramics companies with sales worth RMB 10 billion. According to estimates by industry insiders, the sales volume of the New Pearl in ceramic products in 2010 reached 6 billion yuan, and it is very likely that it will exceed 10 billion within two years.

In addition to increasing the sinking of channels, the new Pearl will also expand into real estate development and engineering design fields that are closely related to the sales of ceramic products. Li Zhongguang introduced that the new Pearl currently has established a special real estate development company and won land plots for real estate development in many places. “In order to enhance the competitiveness of the new Pearl Real Estate, we will also establish cooperation with the industry’s leading engineering design companies. The Engineering Design and Home Improvement Research Institute provides at least 5 sets of home improvement design plans for the owners of the new Pearl Real Estate. Once the owner has selected a renovation plan, the relevant tiles, sanitary ware and other products will be immediately put in place to enable the customers to receive thoughtful service.” Li Heavy light said.

According to reports, in April of last year, New Pearl signed a contract with Guangdong Chengjianda Design Institute to establish the Engineering Design Home Improvement Research Institute. This design institute is a comprehensive design qualification and supervision qualification with architectural expertise, municipal expertise, and urban planning. Design Institute, a number of designs won the provincial and municipal awards for excellence. “At present, we have established more than 20 design branches across the country. In the future, we will intensify efforts to achieve the coverage of design institutes in prefecture-level cities in the next five years, and increase the sales of new pearls in ceramics, real estate investment, home improvement design, etc. The industry's ability to integrate, to achieve the goal of two billions of dollars." Li Chongguang said.