National cosmetics brands have become increasingly popular

National brand is not only a simple business element for any country. People's emotions and the country's symbolic significance have long surpassed the value of the product itself. With social and economic development, our country’s national brands have also come a long way. On this road, the national government has introduced relevant policies to support them in order to prevent the loss of national brands. However, the trend of global economic integration has become more obvious, and the self-protection of national brands has become more difficult. Although the relevant trade protection policies of the country have played a role in protecting the brand, losing the brand's self-competitiveness is also a problem that cannot be ignored. For the development of our national brand, we should also use the power of the masses to create our own national tycoon.

The tycoons have accumulated a lot and Chinese goods have become increasingly popular. Through surveys, in recent years, the national brands have made great achievements. In the cosmetics industry, cosmetics with Dabao as the leading ingredient have been active in the market. With the increasing appearance of national brands in the market, friendship, lanterns, and Pien Tsang have returned to the lives of consumers. In the food and beverage industry, as an old brand of Yili Foods, in addition to the continuation of the original bread and chocolate production model, we also set up pastry shops in various shopping malls. In the beverage industry, it is gratifying to see a tycoon fruit tea that has a history of more than 20 years and set off a “red health food storm” in the early days of reform and opening up. Twenty years later, familiar packaging, familiar tastes and familiar brands are once again sought after by all walks of life and consumers. In addition, more and more products with Chinese manufacturing brands, such as home appliance industry, automobile industry, catering industry, and clothing industry, attracted the attention of the world and gradually seized more market share. This is not unrelated to years of emotional relationships established by consumers.

Remembrance of emotional blending, good weather, and in fact, for any country's brand, the advantage of peacetime and geographical advantage is obvious. However, how to gain a firm foothold in the domestic competition and the impact of foreign brands, the use of its own advantages has become a key issue for every operator to think about. In the case of Shanghai Jahwa, which produces friendship creams and hand creams, affordable and multi-year-old packaging designs have caused consumers to buy. The tycoon fruit tea has not changed its unique taste for more than 20 years, as well as pure natural ingredients such as hawthorn, carrot, honey, etc. It has not only been sought after by the original consumer groups, but also has gained more new audiences for the health and beauty effects. . However, when Chinese goods are self-reliant, they are not unilateral acts, and more should be the result of joint efforts of the company itself, relevant state management departments, and consumers in general.

Responsibility to build brand, proud to support the increasingly fierce market competition for domestic products, if domestic brands want to obtain a longer-term development, as companies must adhere to their own unremitting efforts. Cheap labor and abundant resources have provided convenient conditions for the development of enterprises. The emotional power of the market and the long-term relationship with consumers have become the unparalleled advantages of foreign brands. However, for product quality problems, the managers of state-owned brands should also establish a sense of responsibility. After all, products with domestic taste not only exist as a commodity, but represent the national image and represent long-term quality information. More importantly. At the same time, innovating ideas, developing thinking, and infiltrating the development ideas of keeping up with the times into every aspect of business operations is also an important task in the development of state-owned brands.

As consumers, they should also establish national pride, support domestic products, and support their own national brands. Under the support of relevant government policies, they can pave the way for the long-term development of domestic products and create more national brand tycoons.