Redwood furniture welcomes development opportunities and establishes a good image
Since the beginning of this year, due to factors such as negative interest rates, continuous stock market volatility, and property market regulation, more and more funds have poured into the mahogany furniture industry. For a time, a new wave of rushing to buy mahogany furniture has been set off. However, the phenomenon of false-filled and shoddy mahogany furniture has brought great challenges to consumers. In the face of this phenomenon, how should consumers respond, and how should companies use this as an opportunity to promote their branded furniture and establish a good corporate image? What is mahogany? The first thing to understand is what is mahogany. Redwood is determined to be 5 genera and 8 categories according to national standards. The five genera are the genus Pterocarpus, Dalbergia, Diospyros, Leguminosae, and Irongrass. The 8 categories are named after the trade names of wood, namely rosewood, rosewood, fragrant wood, black rosewood, red rosewood, ebony, striped ebony and wenge. Redwood refers to the central part of the 5 genera and 8 types of wood and does not include the sapwood of the mahogany material (commonly known as white skin). However, the national standard also states the heartwood of other tree species that are not included in the standard. The density, structure and color of the tree are in accordance with this standard and can also be called mahogany. This also gives some businesses the opportunity to take advantage of the shoddy, aliasing and audiovisual. For example, African rosewood, the official name is Guyi Sumu, many promoters say it is mahogany, but in fact this is not a redwood. Except for the hedgehog rosewood, the Asian pear and the grass pear are not redwood. In addition, the name of Kotan is Côte d'Ivoire, and the wood performance is similar to that of red sandalwood. The color is pale yellow and it is used up to posing as red sandalwood. Brazilian rosewood, Indian red pear, and high cotton pear are all Asian pears, which are often used to mix rosewood. Red iron pigeon beans, commonly known as red sandalwood and African red rosewood, are often sold as red rosewood. There are also commercial household white rosemary posing as fragrant Dalbergia (Huanghua Pear), with Burmese ebony, Kaliman Tan posing as striped ebony, with African chicken wing wood posing as Burmese chicken wing wood and so on. So consumers must ask what wood they are when they buy. Redwood craft Secondly, the collection of mahogany furniture can not be seen directly from the material, but also depends on the craft. As a collection of mahogany furniture, it is a cultural product and wood is the carrier of culture. The mahogany furniture is determined by the structure and craftsmanship. It is mainly connected by 榫å¯, frame-type structure, using fine wood craft, engraving technology, supplemented by traditional crafts such as line legs, inlays, enamel paints, hot wax and copper ornaments. Performance of wood beauty, beauty, and skill. These are the real connotations of mahogany furniture culture. Of course, we can't say that we only pay attention to the beauty of art and ignore the wood. A good mahogany furniture must be the perfect combination of wood and craftsmanship. As a mahogany furniture company, we must put integrity in the first place, which is also a company, a foothold of brand development. In order to obtain consumer recognition, we must act in accordance with the regulations. For example, the "General Technical Conditions for Mahogany Furniture" stipulates that the sale of mahogany furniture must issue product assurance documents, including product instruction manual, mahogany furniture product quality express card, product certification and so on. If the company can clearly submit the quality certificate, safety and product manufacturing process, service guarantee and other information to consumers, it can provide consumers with the basis for understanding the quality of mahogany furniture products, product quality arbitration and accepting product quality supervision and inspection. Buy with confidence. The implementation of these behaviors not only regulates the mahogany furniture market, but also drives the entire mahogany market to be open, standardized and transparent. It is understood that many domestic mahogany furniture brands have introduced product quality express cards, which is why brand mahogany furniture is favored. The “Da Vinci Furniture Event†has to be a warning to the mahogany furniture enterprises, but it has also created a good opportunity for the mahogany furniture enterprises to transform themselves and enhance their brand image. 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