Sanitary industry enters the Internet

The gradual rise in costs, the cold environment in the market, and rebates in the industry have triggered the dilemma of kitchen terminal channels. Some local governments recently launched relevant support policies to help SMEs get out of their predicament. Kitchen and toilet products are still low-focused products. How to use online marketing to cultivate end-consumers is a business, and it is also one of the development issues of the industry.

The continuous decline in sales of domestic sanitary wares has caused tremendous pressure on companies and distributors. The changes in the entire market have changed the market structure of the terminal sanitary ware, and also prompted the sanitary ware companies to find new breakthroughs in channel sales. The terminal is unstable, and business sales are bound to be seriously affected. This is also the reason why enterprises are painstakingly operating outlets in the market expansion. Direct marketing, agency distribution, stores, building materials supermarkets, exhibitions, etc. are commonly used by enterprises in the terminal channel model. Since 2007 and 2008, the channel marketing of sanitary ware companies has undergone great changes, and network marketing has become the breakthrough point for terminal marketing: online store construction, sanitary ware companies such as Hengjie and Wrigley all have official Taobao stores and organize large-scale network group purchases.

Not long ago, Hangzhou launched the “Gazelle” program and plans to use 560 million yuan in financial funds to subsidize 10,000 SMEs for e-commerce applications. Previously, cities such as Guangzhou and Shanghai also introduced relevant policies. Some large-scale e-commerce platforms have launched preferential projects for enterprises, echoing with the government, and some even predict that the “low-price era” of e-commerce will come. Alibaba moved by the wind and released his hand to carry out the SME construction project. In the e-commerce platform of kitchen and kitchen, JieJin launched the popular version of the “Commercial-to-Business Enterprise” to help small and medium-sized enterprises to survive the economic "winter", and the company can enjoy the distribution and supply and demand resources covering the national market for two consecutive years. As the industry analysts have analyzed: The future of e-commerce, like mobile phones and broadband, will surely change from "high threshold, high cost" to "low threshold" and "cabbage price". SMEs need to spend money on e-commerce. With less and less, e-commerce may turn a corner.

Use the Internet to cultivate end consumers

Different from the home appliance industry, sanitary ware products currently fall into the category of low concern products. Many consumers do not understand product performance and price well. The face of dealers, stores, stores are in a relatively passive state. After the main force of future market consumption is 80, how to attract their attention is also a matter for corporate marketing planning.

In 2008, bath companies also made great efforts in network marketing and e-commerce applications. At present, the popularity of enterprise establishment and the application of e-commerce have also greatly increased. In the past, sales personnel relied on personal chat tools such as QQ, MSN, or private free email to negotiate on the inefficient trading model on the Internet. The use of network-initiated large-scale group purchases and online shopping activities brings joy to sanitary companies that are trapped in sales difficulties. Dongpeng Sanitary Ware Market Manager Gu Wencan analyzed the new marketing channel and said: We can also see the power of the Internet. In large and medium-sized cities, we organize group purchase through online media. This kind of terminal consumption trend is becoming more and more obvious. The cost is lower than the cost of marketing.