"Strong Stage, Star-making Heights" New Strategy Release for the 37th Famous Furniture Exhibition

On December 19th, 2016, the 2017 International Furniture (Dongguan) Exhibition Press Conference was held at the Houjie International Hotel in Dongguan. Industry leaders, association leaders, corporate elites and nearly 100 media from home and abroad gathered to witness the new development of the international famous furniture (Dongguan) exhibition and the new development of the 2017 exhibition in the next five years. It is reported that this is the first press conference of the 2017 Furniture Fair. Next, the organizing committee of the famous furniture exhibition will hold seminars in Hangzhou and Chengdu.
"Strong Stage, Star-making Heights" 37-year-old furniture exhibition new strategy released by Houjie Town People's Congress Chairman Fang Huoli, Houjie Town Committee member Chen Jinsheng, China Furniture Association Expert Committee Deputy Director Chen Baoguang, China Furniture Brand Alliance Chairman Chen Yanmu, Hong Kong Chen Aimin, Chairman of the Furniture Association forever, Lin Binghui, Chairman of the Dongguan Famous Furniture Club, Guo Xinwen, Secretary General of the China Furniture Manufacturers Association, Chen Jianjing, President of the Dongguan Furniture Association, Long Yueru, Secretary General of the Hong Kong Furniture Association, and Zhang Chengzhi, Secretary General of the Guangdong Furniture Association Jiang Dehui, Secretary General of Guangdong Furniture Chamber of Commerce, Judge of Jin Hao Award, Visiting Professor of Guangzhou Academy of Fine Arts, Cui Huafeng, founder of Cui Huafeng Design Studio, and other leaders of the government and association, and Lin Jiyong, Vice Chairman of Guangdong Modern Exhibition Management Co., Ltd., Guangdong Modern Exhibition Management Lin Hengtong, the managing director of the company, and Fang Runzhong, the general manager of the famous furniture exhibition, attended the conference.
"Strong Stage, Star-making Heights" New Strategy Release of the 37th Famous Furniture Exhibition At the press conference, Fang Runzhong, the general manager of the international famous furniture (Dongguan) Exhibition, introduced the overall situation, planning layout and strategic thinking of the famous furniture exhibition 2017. It is reported that the 37th International Famous Furniture (Dongguan) Exhibition will be held on March 16-20, 2017. In the same period, there will be a famous furniture export exhibition, a famous furniture design exhibition, a home decoration exhibition, and a Chinese furniture culture exhibition. The exhibition scale is 760,000 square meters. A total of 1,253 domestic and foreign companies from nearly 20 provinces, cities, regions and Italy, the United States, the United Kingdom, France, Singapore, Malaysia, Indonesia, Vietnam and other countries will set up booths at the 37th Furniture Fair.
This year's famous furniture exhibition is not only the high-profile international furniture industry event, but also the first large-scale home furnishing exhibition in China's furniture industry. It is particularly noteworthy that the 37th Famous Furniture Fair will greatly enhance and improve the image, venue equipment, exhibit structure, pavilion distribution, work awards, exhibition activities and many other software and hardware, bringing people a brand new furniture. exhibition.
In 2017, the famous furniture exhibition will be in full bloom in a new attitude that is more in line with the development needs of the industry, more “connected with the market” and more “brand value”!
A new chapter in the star-making movement "Strong stage, star-making highland" The new strategy of the 37th famous furniture exhibition was released in the 36 years of 36 years of brilliant development. The international famous furniture (Dongguan) exhibition created and promoted the rise of countless industry stars. . Under the new situation of the global economy, how to grasp the changes in the industry situation, break through the bottleneck constraints, and be determined to innovate is an important issue that the furniture industry must face, and it is also a new direction for the furniture exhibition. In the new year, the famous furniture exhibition held the banner of “making stars” not only to promote effective transactions, but also to promote the spirit of famous furniture, let enterprises find new ideas for innovation and development here, and open a new chapter in the development of the industry!
In fact, since two years ago, the famous furniture exhibition has summarized and discussed the development of the past ten years, re-adjusted and laid out the future development strategy of the exhibition, and achieved the success of the transformation after the previous two strategic adjustments. , sustained, stable and healthy development and improvement. In the past year, if the famous furniture exhibition has set the strategic direction for future development from a macro perspective, then 2017 will start from the details, comprehensively improve the service level of the exhibition, and continue to play the role of the famous furniture exhibition to promote the development of China's home furnishing industry. .
Fang Runzhong said in his speech that in 2017, the spring and autumn exhibitions of the famous furniture exhibition will adhere to two different orientations: the spring exhibition will focus on the furniture brand and create the most market-expanding furniture exhibition; the “autumn exhibition” will Enhance the value of furniture brand, linkage market system, and realize the comprehensive home exhibition of “cross-border integration”.
The theme of the 37th exhibition was “Strong Stage, Star-making Heights”. This theme is also a sublimation of the “Star-making” movement of many famous brands based on the success of 18 years and 36 sessions. It will focus on the outstanding brands of the industry and their new products, new models and new channels. Point of exhibition advantage. In this exhibition, in addition to the loyal old exhibitors of the famous furniture exhibition, there are also a number of new home famous brands debut, the exhibition will bring together modern furniture, European and American furniture, Chinese furniture, youth furniture, whole house customization, engineering customization, import and export furniture. , designer brands, soft assembly, Internet home improvement, smart home and many other home categories, integrate the upstream and downstream industry chain resources, to create a new home exhibition super platform.
The famous furniture exhibition is not only the gathering place of well-known furniture brands in the three places, but also the world's largest home exhibition trade platform. It is also an important platform for home business commerce and trade. It is the wind vane of the global home furnishing industry! Authoritative market information release, here is a study of new directions in the industry, new models of enterprises, where you can open up markets, research markets, and find more business opportunities!
The strategic layout of the exhibition area has been upgraded. “Strong stage and star-making highland” The new strategy of the 37th famous furniture exhibition is released. In order to enable exhibitors and visitors from all over the world to exhibit and display more conveniently, the famous furniture exhibition is based on maintaining the high concentration of well-known brands. The layout of the new exhibition area has been planned, the strategic upgrade has been implemented, and the functional layout has been optimized. There are exclusive functional areas such as the design home hall, the whole house custom museum, the export hall, and the famous furniture IF Italy import hall.
The design home pavilion is located on the second floor of Hall 3, which is a demonstration area where the furniture exhibition advocates design and industrial production closely. It is dedicated to guiding the design and service of the home industry, and the home industry is driven by design. In this exhibition area, designers of various levels will be assembled, and design activities will be organized to create a designer paradise to attract home enterprises to visit and negotiate and cooperate.
The Whole House Customs Pavilion is located in Hall 8, which is one of the important exhibition areas where the furniture exhibition advocates cross-border integration. It is also a platform for the exhibition to explore and cultivate new business models, and will be open for display next spring.
The export hall is located in Hall 1, and will be built as a furniture export exhibition in the same period as the famous furniture exhibition, focusing on export brands, and a dedicated function area such as prayer room, VIP room and overseas restaurant in the exit hall;
In addition, there will be a unique form of exhibitions such as the Chinese furniture culture exhibition, the famous furniture and home accessories exhibition, and the exhibition model of the 9th Hall of the famous furniture exhibition.
The exhibition experience has been comprehensively improved. In recent years, the organizing committee of the famous furniture exhibition has increased the construction of software and hardware for the exhibition. After completing a series of software and hardware construction projects such as the new Hall No. 1, the new flyover, the extension hall of Hall 4, and the functional layout adjustment, the site has been upgraded and issued again to improve the overall planning of the pedestrian flow line. The logo upgrade, improve the hardware and hardware environment of the star, and upgrade from the hardware design and transformation, the channel setting in the museum, the improvement of the guidance system, and the function setting of the exhibition area, so that the exhibition image can be upgraded in an overall level.
At the 37th Famous Furniture Fair, entrances will be set up in all directions in the entire exhibition area, thus dispersing the flow of people and ensuring the smooth passage of visitors into the pavilion. At the same time, Hall 1, Hall 3, Halls 4-7 will all be equipped with new channels, escalators, etc., to set up a more scientific flow line for people, avoiding the flow of people, and let each furniture exhibition The area can be "popular." In the 4-7 Hall, on the side of Hall 9, the “Italian Import Pavilion” will be built and will be fully displayed in the autumn exhibition. This internationally-rich area will be one of the focal points for attracting audiences, gathering for the 4-7 Hall.
In order to further enhance the image of the exhibition to provide intellectual support for the star-making movement, the famous furniture exhibition organizing committee specially invited the famous designer Lu Tao to be the chief designer of the overall image of the exhibition, providing a comprehensive upgrade of the overall visual image for the famous furniture exhibition.
In 2017, the famous furniture exhibition will bring new visual impact, and will also provide hardware support for merchants to exhibit more conveniently. Each pavilion, especially the exhibition area that was considered to be in a relatively biased position and the exhibitors are worried about the lack of people, is the focus of this upgrade of the mobility line plan. An exhibition area with a north-south air connection, tightly connected things, and an organic whole will be presented in the furniture exhibition in March next year.
The exhibition activities guide the trend "Strong stage, star-making highland" 37 new furniture exhibition new strategy released in 2017, the famous furniture exhibition will focus on improving the event specifications, creating a new event brand project, providing exhibitors and audiences with cutting-edge, high-end Industry information, bringing together industry elites to solve hot issues in the industry and guide industry trends.
Among them, the famous furniture exhibition awards will be systematically reformed from the 37th famous furniture exhibition, and the “Golden Award” will be created to contribute to the most influential industry special award in the Chinese furniture industry, making it China. Home design, manufacturing, craftsmanship, quality, brand, market value, leading the trend. To this end, the organizing committee will plan and design a unique image for the “Golden Dragon Award”, and specially invite domestic and international high-profile expert judges and the most well-known design big coffee to form a jury to hold fair and impartial selection activities. At the same time, the famous furniture design competition through the reform of the top-level design of the event, improve the competition specifications, and further promote the spirit of the furniture exhibition to promote the design and the close connection of the company.
In addition, next year, the famous furniture exhibition forum will be named “Famous Forum” to create a high-profile event for the industry, including the release of the industry's most front-end information and the latest fashion trends, and will strengthen cooperation with domestic and foreign industry institutions to carry out various types of industry development. At the same time, the exhibitors were encouraged to make full use of the high concentration of industry professionals during the exhibition, the intensive exchange of information in the industry, and the intensive mediation of all parties, and the various activities of the company were held at the exhibition.
Cross-border integration of the August exhibition "Strong stage, star-making highland" New strategy release of the 37th famous furniture exhibition Cross-border integration will be the exhibition concept and exhibition direction of the autumn exhibition of furniture. Actively adapting to the trend of home integration will make the autumn exhibition of famous furniture become a platform full of innovation and vitality in the Chinese furniture industry. The home furnishing company released new products in March, and improved new products in August. It achieved national distribution channels at the end of the year and made new breakthroughs in the field of big homes, thus creating more industry stars.
The 36th famous furniture exhibition has been tested by the industry and the market. Its positioning and layout have been recognized by the majority of enterprises. More than 60% of the enterprises have booked two-year booths at the same time.
At the exhibition in August next year, a 30,000-square-meter-wide full-house custom-made pavilion will be fully unveiled, linking the 70,000-square-meter home furnishing soft-cloth design exhibition area. The whole house custom museum will become an important starting point for the famous furniture exhibition to promote cross-border integration.
The IF Italy Import Pavilion, which is not to be missed, will also be launched in March and will be fully exhibited in August. This is a display, trading and service platform for all imported furniture brands from Italy. It will be built into a procurement platform, logistics distribution platform and engineering design center for Italian furniture brands to expand domestic and other regional markets.
The furniture design exhibition will rely on the home design center as the center, admire China's original home design strength, incubate innovative talents, and promote the interaction between different design concepts, thinking and genres by bringing together outstanding home design works at home and abroad. At the same time, relying on the Golden Jubilee Award, the famous furniture design competition and other events, linkage with more home furnishing enterprises, promote the docking of design and home furnishing industry, and provide inexhaustible driving force for the sustainable development of China's home furnishing industry.
In the future, the famous furniture exhibition will continue to make great strides forward, promote the integration of furniture, design, home accessories, market, real estate, finance and other links, form a new industry ecological chain, and realize the coordinated development of the green supply chain of the home industry.
The new international furniture (Dongguan) exhibition opens a new era of China home furnishing exhibition!

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