Thoughts on the development of diamond tool enterprises
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In the 1960s, the diamond tool manufacturing industry took the lead in industrialization and rapid development in developed countries in Europe and America. In the 1970s, Japan gained competitive advantage with its relatively low manufacturing cost and quickly became one of the leading players in the diamond tool manufacturing industry. In the 1980s, South Korea replaced Japan as a rising star in the diamond tool industry.
China's diamond industry started late. As early as the 1960s, China successfully developed synthetic diamonds. However, it was not until the 1980s that grinding, cutting and drilling diamond-like tools began to develop and form industrialization. In the late 1980s, with the rise of the Chinese manufacturing industry in the world, China's diamond tool manufacturing industry has gradually shown strong vitality and rapid development, and has now become one of the major suppliers of the world diamond tool market.
II. Analysis of the development status of China's diamond tool industry After 20 years of development, China's diamond tool industry is constantly maturing and faces huge development opportunities in the future:
1. Large market capacity and broad application prospects Diamond tools have become the only effective hard and brittle non-metallic material processing tool with its unparalleled performance advantages. It has a wide range of applications and is expanding. At present, diamond tools are not only widely used in the construction industry, stone processing industry, automobile industry, transportation industry, geological exploration and defense industry, but also in gemstones, medical equipment, wood, fiberglass, stone crafts, ceramics and composite non-metal hard. Numerous new fields such as brittle materials continue to be used, and the demand for diamond tools is increasing dramatically year by year. Especially in recent years, its major downstream industries have developed rapidly. For example, China has now become the world's largest stone producing and processing country; China's construction industry is also growing at a rate of more than 20% per year. The development of the downstream industry has provided the diamond tool industry with a broad market space. At the same time, with the continuous improvement of the performance of diamond tools and the continuous expansion of functions, its application range has gradually extended to semiconductor, aerospace, information and many other fields. These new application fields will open up new market space for China's diamond tool industry.
According to the survey data provided by Beijing Huajing Viewpoint Information Consulting Co., Ltd., after the rapid development in the 1990s, by 2002, the global diamond tool market capacity has exceeded 10 billion US dollars, and the demand for diamond tools is about 15% per year. Growth, it is estimated that in 2008, the global diamond market capacity will reach about 20 billion US dollars. The huge market capacity and good application prospects have brought unprecedented development opportunities to the diamond tool industry in China.
2. The scale of the industry continues to expand, and the competitive advantage gradually emerges With the maturity of synthetic diamond technology and the rapid take-off of China's economy, China has accumulated and improved its diamond tool manufacturing technology and has strong manufacturing capabilities. Due to the huge advantages of Chinese enterprises in labor costs, coupled with the late catch-up situation in technology research and development, Chinese enterprises have obvious advantages in product cost performance. With the rapid growth of market demand, diamond tool enterprises all over the world have been launched. According to relevant statistics, there are currently thousands of diamond tool enterprises in China, and diamond tool production bases such as Jiangyanyang and Shijiazhuang in Hebei have been formed. A group of advantageous enterprises with international competitive strength. China has become an important diamond tool producer in the world, an application country and an exporting country, with an annual output value of more than 10 billion yuan.
3. Theoretical research and manufacturing level of diamond tools continue to improve At present, the State Key Laboratory of Superhard Materials of Jilin University has been established in China, Guilin National Research Institute of Superhard Materials and Products Engineering Technology and Zhengzhou Abrasives Grinding Research Institute 3 National research centers. These research centers gradually surpassed the previous pure theoretical research and began joint research with domestic enterprises. They have greatly promoted the innovation and research of diamond tools and the industrialization of scientific research results, and improved the quality of China's diamond tool industry. Participating in international competition has laid a good foundation.
4. New materials, new processes and new equipment are gradually applied. In recent years, the domestic artificial diamond industry has risen rapidly in the world, which has brought good development opportunities for diamond tool manufacturers in China. At the same time, with new materials, new processes and new With the continuous emergence of innovative products such as equipment, ultra-fine pre-alloyed powder, laser processing, vacuum brazing technology, diamond plating technology and other new technologies that are at the forefront of the industry have also received great attention and have been vigorously promoted. This not only promotes the improvement of the existing diamond tool production level, but also provides technical support for the industrial production of medium and high-end products.
5. The process of the world diamond tool industry shifting to China's industry has accelerated Since the 1990s, the demand for diamond tools in the global market has increased, and the domestic diamond tool manufacturing industry has developed rapidly with its unique price/performance advantage. Under the background of economic globalization, a considerable number of European and American diamond tool companies have begun to close their own production bases and turn to China to purchase or invest in factories. The trend of industrial transfer is very obvious.
According to China Customs data, only one diamond circular saw blade product in China, the export value in 2005-2007 was 178 million US dollars, 220 million US dollars, 273 million US dollars, with an average annual growth rate of 24%.
According to US Customs data, from 2003 to 2007, the import of diamond circular saw blades increased from 89.58 million US dollars to 168 million US dollars. Among them, the proportion of products imported from China increased rapidly from 18.3% to 41.3%. Saw blades have become the main products in the US market.
In the past 20 years, China's diamond tool industry has developed rapidly and become the world's largest producer and exporter of diamond tools. The achievements are obvious to all. Under the background of the further deepening of the trend of the world diamond tool industry shifting to China, China's diamond tool industry is facing new development opportunities and broad development prospects. However, opportunities and challenges coexist. The domestic diamond tool industry faces some unprecedented development opportunities, but also has some problems and challenges. First, the scale of enterprises is generally small, and there are fewer dominant enterprises. Although there are currently thousands of diamond tool enterprises in China, there are only a handful of enterprises with an output value of over 100 million yuan. Most enterprises have output values ​​of less than 10 million yuan or even millions of yuan, and their ability to withstand risks is low. Second, insufficient investment in product technology, quality, management, etc., the company's independent innovation ability is poor, the equipment level is not high, the high-end product manufacturing capability is weak, and it is in a weak position in international competition. Third, the industry is poorly self-disciplined, and there are serious low-level vicious competitions in various markets at home and abroad. Fourth, brand awareness is not strong, most companies do not pay attention to and carry out brand building, and the value of industry product brands is small.
How to improve enterprise management, improve the level of technology research and development, further enhance the competitiveness of enterprises, and enhance the competitiveness of the entire industry in the international market is a question worthy of in-depth consideration by each of our companies.
three. Some thoughts on the development of China's diamond tool enterprises The overall development level of an industry depends on the operating level and development speed of the industry. In order to achieve a successful transformation from large to strong, China's diamond tool industry needs independent self-reliance and self-improvement, thus promoting the development of the entire industry.
1. Clarify the strategic positioning of enterprises, give play to the synergy effect of enterprises, and improve the overall competitiveness. Since 2007, domestic diamond tool enterprises have experienced the rising prices of raw materials, the reduction of export tax rebate rate, the continuous appreciation of the renminbi against the US dollar, the slowdown of the world economic development, domestic floods, and earthquakes. Unfavorable factors such as natural disasters bring greater operational pressure to all enterprises.
How to improve the competitiveness of enterprises and deal with complex business situations. First of all, enterprises should clearly define their strategic positioning, formulate practical and feasible development strategies according to their own actual conditions, give full play to their own advantages, and make their own fist-specific products. Avoid homogenization, low-end, low-cost vicious competition. Secondly, it is necessary to give play to the synergy effect of enterprise clusters and improve the competitive advantage of the whole industry. We must attach great importance to and give full play to the role of the association, give full play to the information platform, industry management and guidance of the association, and guide the enterprises in the industry to gradually embark on orderly competition and health. The track of development.
In the past few years, Boshen has adhered to professional development, broadened and extended product lines around the tool industry, and improved product lines; always adhered to innovation in technology and management; focused on the cultivation of brands, sales channels and corporate culture, and adhered to balanced development at home and abroad. The market strategy is to build the company into an internationally renowned enterprise that is sustainable, fast-growing and healthy.
2. Strengthening investment in scientific research and technology, improving independent innovation capability of enterprises and strengthening independent innovation capability are the fundamental reasons for promoting long-term development of enterprises. Especially in the context of economic globalization, international competition is intensifying, and insufficient independent innovation capability will affect the survival and development of China's diamond tool industry. . At present, several national-level technology centers have been built in China, but so far, there are only a few provincial-level enterprise research centers in diamond tool products enterprises, which are not commensurate with the industry level of more than 1,000 production enterprises with annual income of nearly 10 billion yuan. Therefore, in order to truly realize the transformation of the diamond tool industry from large to strong, China must also do a solid job of independent innovation.
In the past few years, Boshen has done some work in the construction of independent innovation capability, and has made certain breakthroughs in technology development. However, objectively, regardless of scientific research input, research depth, product level, and talent structure There are still big gaps. At present, the company is further increasing investment in scientific research and technology. The “Enterprise Technology Center Construction Project†has been included in the listed financing project. It plans to invest more than 20 million yuan to improve the hardware facilities of the technology center and build diamond tools, alloy tools and power tools. A comprehensive national enterprise technology center.
3. Strengthen basic research work, accelerate the industrialization of scientific research results, and constantly explore new product application fields. In recent years, new materials, new technologies, new processes, and new equipment innovations have emerged in the same period, such as ultra-fine pre-alloyed powder, laser processing. Frontier new technologies such as vacuum brazing technology, diamond plating technology and diamond uniform distribution technology are being highly regarded and focused on research and development, and research and development results are gradually becoming industrialized. With the industrialization of these research and development achievements, the performance of diamonds has been continuously improved and its functions have been continuously expanded. At present, its application range has gradually extended to semiconductor, aerospace, information and many other fields, providing high profits for diamond tool manufacturers. Great development space.
At present, the basic research in this aspect in China has achieved certain results, but it is far from meeting the requirements of industrialization. There is a big gap between the actual application and the developed countries. This has become a technical barrier faced by domestic diamond tool enterprises and is an impact. The main problem of further development of our industry.
At present, the most prominent problem is the shortage of technical talents, and the application of basic research can not keep up. Therefore, I would like to make a few suggestions for the relevant institutions and research institutes. First, I hope that the relevant institutions will pay more attention to the super-hard materials products industry, set up relevant professions, and provide more reserve talents for the industry. Second, hope and more. Research institutes, experts and scholars carry out more technical cooperation at different levels and in different ways. At the same time, they hope that the association should give full play to the role of bridges and ties in this aspect, and organize universities, research institutions and enterprises to carry out extensive project cooperation and transfer of results. To help enterprises introduce advanced technologies and scientific research results, jointly promote the transformation of scientific research results, and at the same time enhance the innovation capabilities of enterprises and industries.
4. Strengthening marketing channel innovation and brand building At present, there are still many enterprises in China that have too many single marketing channels, aging, high customer concentration, strong dependence, and high risk of business operation. The normal development of the enterprise. Some enterprises rely too much on external channels, and the enterprises themselves have little contact with end users, which leads to the lag of market information transmission and reduces the efficiency of decision-making, which in turn affects the formulation and implementation of various marketing strategies. Therefore, enterprises should actively seek marketing channel innovation and improve their ability to cope with risks in order to maintain rapid and healthy development.
Brand building has far-reaching significance for improving the image of China's diamond tool enterprises and even the industry and improving the core competitiveness of enterprises. Moreover, the brand building and maintenance of enterprises is a gradual process, and brands established by short-term behavior are difficult to maintain their long-lasting vitality. At the beginning of the establishment of Boshen Tools, we adhered to the road of independent brands. Through product innovation, marketing model innovation, customer service innovation and other work, we constantly enhanced the brand's connotation value and realized the promotion from product brand to corporate brand.
5. Strengthening basic management, standardizing enterprise operations, and improving the overall management level of enterprises At present, most of China's diamond tool enterprises are small in scale, operating is not standardized, basic management is not solid, production equipment and overall technical level are relatively backward, and product quality is difficult to be guaranteed. The economic benefits are not high. Basic management is the foundation for an enterprise to achieve its strategic goals and implement various management functions. If diamond tool enterprises want to become bigger and stronger, based on the strong forests of the world, they must start from strengthening basic management, consolidate internal management, standardize enterprise operations, and comprehensively improve corporate management.
The diamond tool industry has broad prospects for development and faces severe challenges. How to face up to and solve problems in the process of enterprise development is the key to determining the success or failure of a company. It should be said that the opportunity is still in our hands. As long as we clear our thinking and persevere, we will be able to continue to operate and grow, and promote the rapid and healthy development of China's diamond tool industry.
Author: Bo deep Tools Co., Ltd. Chairman Chen Huairong Source: New Material Industry