Where is the 100,000 shared car heading? Many problems test operators

In many cities, sharing a car is not new. Similar to sharing a bicycle, you can experience the “follow-and-go” driving pleasure by paying a deposit and completing the identity verification. With the expansion of the shared car market, how to improve the user experience, how to achieve standardized operations, and even how to achieve profitability... Many problems are testing the wisdom of shared car operators. On one side of the iceberg, the policy support and capital assistance, since last year, there has been a boom in the development of shared vehicles. According to incomplete statistics, as of mid-2018, there were more than 400 time-shared and shared car companies registered nationwide, with more than 100,000 vehicles operating. The analysis believes that shared cars meet the needs of users. On the one hand, in the context that roads and parking spaces have become scarce resources in cities, sharing cars can not only increase the amount of individual car purchases, but also facilitate people's travel; on the other hand, as the cost of car purchases in cities continues to rise, shared cars meet People "only need to buy and not raise" travel demand, and the cost is not high. Huge potential market demand space allows both capital and companies to see business opportunities. Some industry investors claim that car time-sharing (small and small passenger car timeshares, commonly known as shared cars) is the next billion-dollar market, and it is possible to breed more than Didi Chuo, Shenzhou, OFO, and Mobai. Bigger giant companies. But the other side of the huge market expectations is the dilemma of business operations. Recently, some media broke out, the first shared car brand in Jinan, Shandong, the Zhongguan shared car “running the road”, which caused many citizens to pay a 2000 yuan deposit is difficult to return. In fact, the Zhongguan shared car is not the first shared car company to close down. On May 20th, there were 700 shared cars in the Hangzhou market, and the Muggle trip, which basically covered the urban area of ​​Hangzhou, officially ceased service. Earlier, in October last year, the shared car operation brand EZZY in Beijing suddenly announced the dissolution of the company employees. . Experts said that sharing cars as a new thing has received social attention from the beginning and is also the object of the capital side. But sharing a car is an industry that burns quickly and has a very low profit. Without strong capital, it is difficult to succeed. It is easy to use and secure. There are more uncertainties in the shared automobile market. With the expansion of the market, many traffic violations involving shared cars have occurred recently, and some have even caused serious consequences of casualties. This exposes the operational management loopholes of shared cars and becomes an issue that needs to be addressed and resolved. In the operation of shared cars, there is a certain contradiction between merchants and consumers. For consumers, the user experience of shared cars needs to be improved. The credit review period is long and the process is cumbersome. The deposit of up to several thousand yuan is used to prevent the user from traffic violations for up to one month, and the user experience is often unsatisfactory. Some shared cars also adopt the "relay car" mode, and often the parking fee will be paid by the next "relay" user, which will also affect the user experience. For the operator, the headache is that the shared car faces the operational maintenance and regulatory vacuum when the credit system cannot cover it. For example, how to prevent the user from sleeping in the car, occupying the car privately, parking and taking away, and damaging the goods in the car, how to prevent the use of the car, traffic violations, etc. How to meet the needs of consumers' convenient travel, and to ensure the safety of business operations, has become an issue that needs to be solved in the development of the industry. Experts believe that it is necessary to increase supervision and fill gaps in laws and regulations in order to make shared cars "stable more stable." In order to standardize the sharing of automobile business behavior, Shanghai Municipality has implemented the “Regulations on the Administration of Time-Sharing Lease Management of Small and Medium-sized Passenger Cars in Shanghai” since July 15, and refines the standards around operators, vehicle requirements, service scope, charge management, and information security. And requirements. For example, it is required to operate a vehicle to install a face recognition device, requiring the user to park the vehicle at a designated parking berth, and must not dismantle, damage or shield the vehicle positioning equipment such as the vehicle. The market has been popular and applied. In August last year, the Ministry of Transport, the Ministry of Housing and Urban-Rural Development jointly issued the “Guiding Opinions on Promoting the Healthy Development of Small and Micro-Bus Rentals”, fully affirming the positive significance of shared vehicles and clearly pointing out the implications for shared vehicles. Vehicle parking, charging infrastructure, etc. should be supported. The positive signals released by public policy have attracted capital to the shared car sector. According to statistics, in 2017, the financing of the shared automobile industry reached 16 times, and this year alone, there were 9 financing events in the first half of this year. As the market expands and demand escalates, shared cars are becoming more popular. Recently, China First Automobile Group Co., Ltd., Dongfeng Motor Group Co., Ltd. and Chongqing Changan Automobile Co., Ltd. jointly announced that the three parties will integrate advantageous resources and jointly set up a travel service company to build a “national team” in the field of shared vehicles. According to industry insiders, customers sharing cars are scattered and it is difficult to have an oligarchic pattern. The three companies have joined forces to cut into the time-sharing market, aiming to create a market giant. At the same time, shared cars are also exploring more application scenarios and becoming a “test field” for technological innovation applications. For example, the BAIC New Technology Research Institute and Beiqi New Energy Lightweight Technology completed the application test of the unmanned shared car in a semi-closed scene. The industry believes that shared cars are expected to pass the big data, from "people looking for cars" to "cars looking for people", more accurate road forecasting and grooming, and enhance the travel experience.

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