Behind the hot international exhibition is the chaos of the wooden door industry

On March 9th, the annual China International Door Industry Exhibition officially kicked off. This is the tenth since the professional exhibition of wooden doors in Beijing in 2002. The area has been expanded from the original 4,000 square meters to 110,000 square meters. The number of exhibitors has increased from less than 100 to more than 900.

“Enterprises are very enthusiastic about exhibiting. As early as this January, the booths are reported full.” Chen Wei, chairman of Beijing Weishi Jiahe Exhibition Planning Co., Ltd., who has been planning wooden doors for 10 consecutive years, said with excitement that only 70,000 square meters were displayed last year. In terms of square meters, there are only 700 exhibiting companies. There are more than 1,000 enterprises that want to expand their business and display brands through the exhibition this year. Even if they move to the New China Exhibition, there is still only 110,000 square meters of exhibition area, which cannot meet the needs of all companies. Demand, many companies can only "expect the exhibition".

In recent years, the number of wooden doors has rapidly exceeded 10,000, but fewer than 50 companies have annual output value of more than 100 million yuan. The entire industry is uneven, and brand building lacks support. This international exhibition is undoubtedly a major event for the wooden door industry. In particular, the “China Forestry Industry Innovation Award” that was launched for the first time will, to a certain extent, promote the independent innovation of the wooden door industry.

As a new industry, the wooden door industry can be described as "suddenly rapid progress" in recent years. According to the China Forest Products Industry Association, the total number of wooden doors in China has exceeded 10,000. “This is a sunrise industry and the prospects are bound to be limited.” Shi Feng, secretary-general of the China Forest Product Industry Association, declared with full of enthusiasm at the “2011 First World Wood Door Conference” held on March 8.

Behind the booming wooden door exhibition is the scene of chaos in the wooden door industry. A few years ago, people were accustomed to “hit the door” at the decoration site. With the increasing emphasis on people's quality of life, we discovered that wood doors made by factories can not only reduce the environmental pollution produced at the scene, shorten the decoration period, but also have attractive appearance and controllable prices. So the factory-oriented wooden doors gradually enter the homes of ordinary people. In recent years, a large number of wooden door manufacturers have emerged in major cities. Many furniture and flooring companies have also been involved in the wooden door industry and cut this new market.