The National Secretary-General's Work Conference of China Furniture Industry Held
Zhu Changling, chairman of the China Furniture Industry Association, made a summary of the work in 2010 and introduced the work plan of the China National Association in 2011. He said that the China Furniture Industry Association is a representative of China's furniture industry and a representative of various local industry associations throughout the country. It must work hard to "clarify the industry" and strive to serve the industry. In the future, the China National Association will strengthen cooperation with local associations and work with the vast number of furniture companies to strive to transform China from a large furniture production country, a large export country and a large consumer country into a powerful furniture country. Guiding Opinions on the Upgrading of China's Furniture Industry (Discussion Draft) China Furniture Association In the process of industrialization, China's furniture industry has formed a strong production capacity, and has become a major country of furniture production and furniture export. If China's furniture industry is to change from large to strong, it must meet the industrial development direction of the country and accelerate adjustment. Industrial structure to promote industrial upgrading. On the basis of careful analysis of the objective status quo of China's furniture industry, it proposes guidelines for the upgrading of the furniture industry for each major link in the furniture industry as a guideline for the development of the Chinese furniture industry. Upgrading of the furniture industry requires optimizing the industrial layout, improving marketing capabilities, improving management levels, improving labor productivity, improving the utilization of raw and auxiliary materials, equipment, land and other resources, improving product research and development, and promoting technological progress. Use information technology to transform traditional industries, optimize non-material means such as brand operation, design and services, and optimize the allocation of industry resources through horizontal and vertical integration, inject more knowledge to increase the added value of products; focus on cultivating enterprises Management personnel, marketing personnel, engineering and technical personnel and skilled workers, etc., to meet the needs of talents for the development of enterprises and the entire industry. 1. Optimizing industrial layout and accelerating industry integration 1. Accelerate industry integration and upgrade, continue to promote the development model of industrial clusters with large enterprises as the leader and professional division of labor support for small and medium-sized enterprises, expand cooperation between key production areas and surrounding areas, and late-developing areas, and promote the furniture industry to be suitable for industrial development The park is concentrated. 2. The division of labor of the enterprise needs to be more clear and detailed, forming a main channel for key brand enterprises. Some enterprises undertake the supporting functions of new product design and development, semi-finished product processing, assembly of finished products, etc. Distribution and marketing work, forming a large-scale business development model. 3. Innovate furniture export models in coastal areas with advantages in furniture export according to changes in the international market; promote the accelerated transfer of mature furniture manufacturing areas in the east to the surrounding areas; the central, western and northern regions to further undertake industrial transfer in coastal areas and establish new bases for furniture manufacturing . 4. The furniture industry cluster that has been formed should continuously improve the supporting level of management, establish a public service platform, improve the technical level of the industry, eliminate backward production processes, take corresponding effective upgrade or transformation measures, and adjust the product structure according to market changes. Newly-built furniture industrial parks must have advanced technologies and advanced management enterprises selected to enter the park to prevent low-level repeated construction. It is necessary to perfect and optimize the logistics and distribution system and information management system of raw and auxiliary materials and furniture products according to the pattern of furniture origin and market. 2. Promote production transformation and promote industrial upgrading 5. Mainstream popular products should improve the rationalization of product structure and process, promote the improvement of industrialization and automation, and replace equipment with labor to a greater extent. The division of labor and cooperation in the manufacturing industry is the direction of development, and it is necessary to gradually replace the large and complete, small and complete traditional production models with specialized production of socialized division of labor and cooperation. 6. The traditional Chinese characteristic production process should be protected, inherited and promoted, and take the road of high-quality products. From design, manufacturing to consumption process, we must strive to increase its added value, and we must cooperate with relevant departments to take effective measures to ensure it. 7. Promote the widespread application of modern information technology, information transformation and upgrade furniture manufacturing industry is an important part of the improvement of the furniture industry. From raw material procurement, furniture production management, product order management, product delivery management, to marketing, we must apply information technology. 8. Vigorously carry out talent training activities, make full use of various resources and channels, establish vocational education, carry out vocational training, and improve the quality and level of employees. Strengthen enterprise product development and design, marketing and training of major technical personnel, and cultivate a group of technical, knowledge and compound talents that are urgently needed by enterprises to make the talent structure more reasonable. 9. Guide enterprises to change from production-oriented to production-oriented, and strive to realize the transformation from production-oriented thinking to market-oriented thinking. Restructure the industrial chain with the market as the leader and capital as the link. The group enterprises have design and market advantages, and the furniture manufacturing industry is gradually OEMized, with emphasis on pre-sale, in-sale and after-sale service at all stages. 3. Emphasis on the application of new technologies 10. Pay attention to the development of material science and material application science, and research and develop alternative materials after the shortage of precious solid wood resources. Continuously improve the application of new furniture materials, focus on the development of furniture surface decoration technology, strengthen the development and application technology of formaldehyde-free glue and water-based paint, and develop and research corresponding mechanical equipment. 11. We must attach great importance to the development and promotion of ERP systems and CRM (customer relationship management) software adapted to the furniture industry. 12. According to the use occasions and requirements of furniture, study the application of kitchen intelligent, office intelligent and intelligent demonstration system in the field of furniture. 13. Pay attention to the application of ergonomics and life science technology in the process of product design, and further research including soft science and social science including behavioral science, market theory, ethnographic research, and trend research. Encourage cross-border research and research in marginal disciplines. Fourth, strengthen the design strategy, adhere to design innovation 14. Introduce product strategic design, clarify the market positioning of the enterprise, establish the differentiated value of the product and use it to guide product design, and indicate the direction for the enterprise in various aspects such as business model, channel construction, resource allocation and brand operation. 15. Pay attention to low-carbon, green and ecological, and carry out sustainable design. The use of materials must follow the principles of "updated design", "reduced consumption", and "recycled use". It advocates the massive use of renewable and sustainable materials, and the appropriate application of high-tech Technical materials to improve the quality of furniture, create new uses and visual experience, while considering the simplification of processing technology, the shortest installation time, and the minimum volume of packaging and transportation. 16. Carry out design and technological innovation, change the homogenization of products in the market, and promote the development of diversified materials, diversified styles, surface decoration and technical means. 17. Enterprises should rise from product design to product service system design. In addition to the design of the product itself, the design must also carry out service design and communication design. The design should not only consider the production system, but also consider the various links of the industrial chain such as sales, delivery, installation, and consumption cycle. 18. In the product design stage, we fully consider the standardization and expansion of a product into a group of products, and solve the contradiction between the industrialized production of furniture and the diversified needs of the market from the design level. 5. Optimize product structure and improve product quality 19. Enterprises should formulate enterprise development strategies based on market demand, adjust internal product structure, determine product positioning, improve product quality, and assume corporate social responsibility. 20. Implement the ISO9000 quality assurance system conscientiously. In the production enterprise, we must strengthen the implementation of the system, and at the same time pay attention to the source control of the material, so that the product quality can be reliably guaranteed during the production process. Focus on equipment support, reduce human factors, and use technical means to ensure product quality. 21. Strengthen the standardization of furniture, actively adopt international advanced standards, do a good job in the formulation of furniture quality standards and furniture testing standards, and earnestly carry out the promotion and implementation of standards. Enterprises should actively participate in the revision and formulation of furniture standards, and organize various organizations in strict accordance with the standards Production and operation activities. 6. Innovative marketing model and strive to expand the market 22. Innovate the furniture marketing model, promote the diversification of furniture sales methods, consolidate, improve and improve the existing furniture marketing model, encourage independent stores, specialty stores, warehouse-type sales stores, community stores to try and explore, and establish a variety of distribution channels. Strengthen furniture e-commerce and promote the development of online sales. 23. Accelerate the implementation of brand strategy and enhance the overall brand awareness of the furniture industry. Pay attention to the promotion of famous and high-quality products, encourage enterprises to create famous brand products, and strive to support the transformation of some national famous brands into international famous brands. 24. Implement the policy of "both internal and external, walking on two legs", while ensuring that the existing major foreign market shares are not lost, actively explore emerging markets, actively strive for the leading power of export, and increase the added value of products for export; nationwide It is necessary to adopt different marketing models suitable for different regions and market levels.
LED Pendant Lamp
Modern simple
artistic design, exquisite and excellent appearance, surface painting finish, direct lighting,
aluminum lamp body, anti-oxidation,
anti-corrosion. Brand led chip, PMMA diffuser, higher lighting
efficiency, more uniform and softer. Finishing polishing after powder
coating or spray painting. Good heat dissipation, ensure the lamp
lifespan, high-reliability, could be widely used in home and public
places. Led Pendant Lamp,Led Hanging Ceiling Lights,Modern Led Pendant Lights,Led Pendant Ceiling Lights OLAND PHOTOELECTRIC TECHNOLOGY CO.,LTD. , https://www.olandlights.com
Subsequently, the presidents and secretary generals of the provincial and municipal industry associations introduced the development of the local furniture industry. Chen Baoguang, deputy chairman of the China Furniture Industry Association, gave a report on the work of the characteristic regions. Many local association leaders said that the furniture company's brand strategy has a significant effect, but they also expressed concern about the rapid expansion of the furniture store.
Professor Xu Baiming, Dean of Shenzhen Furniture Research and Development Institute, delivered a special speech on "Guiding Opinions on the Upgrading of China's Furniture Industry (Discussion Draft)". Professor Xu used a large number of theories, phenomena and cases to elaborate on aspects such as optimizing industrial layout, promoting production transformation, emphasizing the application of new technologies, strengthening design strategies, optimizing product structure, and innovating marketing models.
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline  Transfer 8004 QQ 543178208
Applications: Offices, schools, hospitals, hotels, shopping malls, public buildings, etc.