Can customized furniture become a new opportunity for the development of panel furniture?

After 80s , big love is crazy

    It is understood that many furniture manufacturers that originally made only standardized products have already identified the demand and started or plan to start making customized furniture. The reporter saw a couple of post- 80s couples who are designing TV cabinets, coffee tables and clothes in a custom furniture factory . " The furniture style in the store is very beautiful, but it may not be suitable for my home, and it will always be the same when buying finished products. I can't fully satisfy my ideas. Especially for our small apartment, the targeted design can make the home more With storage function. "

    The so-called customization, furniture companies on the basis of mass production, each consumer custom furniture effects are treated as a separate market segment, consumers design their own furniture according to their own requirements, companies should be based on consumers The design required to manufacture personal exclusive furniture.      

   A win-win situation for both parties

    After the birth of custom-made furniture, there is no reason for such beggars. Throughout the entire industry, custom furniture can be said to be the result of a win-win situation for consumers and merchants, which can be described as " two birds with one stone " .

    As far as consumers are concerned, the word “ customized ” as the name implies can meet the different personalized needs of furniture for consumers. Consumers can become one of the designers of furniture, regardless of size, function or style. Labels. In addition, in the traditional marketing model, in order to occupy the market, furniture companies often promote sales through advertising, building specialty store business promotion, etc. The cost is higher, and most of the cost is ultimately allocated to consumers. In custom marketing, manufacturers directly reduce the sales links to consumers, and also reduce various expenses and costs, and consumers will also benefit from it.

    As far as the merchants are concerned, taking the customized route has solved the problem of inventory backlogs. Once the market encounters a little unexpected, large-scale producers with similar products will inevitably encounter slow sales or backlogs, resulting in waste of resources. At this time, customized marketing is based on consumer orders, and there is almost no inventory, which accelerates capital turnover.

    For the industry, under the traditional marketing model, designers of many furniture companies build cars behind closed doors, but only carry out product development based on simple market surveys. The designed furniture is very limited and it is difficult to meet the needs of the public. In custom marketing, designers have many opportunities to communicate face-to-face with consumers. It is easy to know the requirements of consumers and develop products close to consumer needs.

    Multiple restrictions will eventually become mainstream

    Customized furniture was born, and it was quickly recognized by the market, but what role will this model play in the market? Can it become the mainstream of the market and inject new impetus into the development of panel furniture? Seriously, the development of customized furniture has not been smooth.

    First, there is still a lack of norms in this “ new force ” industry, the lack of uniform national or industry standards for customized furniture services, the lack of proper service skills for operators ’sales services, and consumers’ lack of relevant professional knowledge. It is difficult to protect yourself, especially if the parties have not agreed in detail on the size, price, material, delivery time, installation, return and exchange of furniture beforehand. Once a consumer dispute arises, it is difficult for consumers to return the goods and have to pay back the goods. This " tailor-made " furniture product has become a difficult point for consumers to protect their rights.

    Second, due to the need to produce according to consumer needs, each custom furniture enterprise has to go through the complete design - production - delivery - installation process, and delivery time becomes a problem. The hotter the market, the greater the pressure on the factory and the less guarantee of delivery time.

    Third, most of the current custom furniture is mainly small and medium-sized enterprises. Due to the " customization " constraints, it is impossible for factories to implement large-scale assembly line production. This production model makes it difficult for companies to grow and form their own scale. It is difficult to form your own brand in the industry. It is really worrying whether this kind of " little fight " can form a climate. Whether it can find a reasonable way to break through this dilemma is the key to whether custom furniture can occupy a place in the industry.

    Faced with many obstacles, some insiders pointed out that customized furniture will not replace standard furniture and become the mainstream, but only a supplement to the market, and the development of the entire industry needs more powerful planning and specifications.

 

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