Children's paint paint prices high market specific standards to be improved

Latex paints designed for children's room walls, although less than a decade in the market, have been favored by more and more consumers, especially parents. The children's paint products introduced by each brand have their own selling points, and the prices are slightly more expensive than ordinary paints. However, the reporter's investigation found that there is no standard for the children's paint market at present and consumers need to guard against “flicker”.

Children's paint prices are high "So many brands have introduced children's paints, advertising is similar, but I really don't know which one to choose." Ms. Hu, who will be renovating her home recently, has encountered such problems. As the child is younger, she is preparing to paint a special children's paint in the children's room. However, after visiting the building materials market, it was discovered that children's paint products were far more abundant and complicated than she thought.

A few days ago, the reporter came to Shilihe building materials street, in a hardware paint supermarket and the folk music building materials market, it is not difficult to find children's paint product sales prosperity.

Whether foreign brands Dulux, Fen Lin, Fook Lok House, PPG Master Paint, China Resources, or local brands such as Garboly, Mei Tushi, Foya, Jin Lanhai, etc., they have introduced one or two children's rooms respectively. Renovated product. In the promotional color pages and packaging buckets of these products, the words “children's room” are clearly marked in their applicable scope. Products also have their own selling points, such as Dulux's full-effect children's paint main "natural bamboo charcoal factor, Zhuo efficiency scrub, expert color scheme", the United States PPG master paint is "super hiding power, more than 1800 kinds of mature color options" as a selling point .

In terms of price, children's paint is almost twice as expensive as ordinary latex paint. For example, 5L loaded rich Asian children's bedroom paint price is 288 yuan, while the same brand of ordinary interior wall paint only 130 yuan; China Resources Disney Magic lacquer price is 569 yuan / 5L, higher than its ordinary wall paint about 400 yuan The selling price.

Although the price is not cheap, its sales volume is not bad. Sales staff said that in recent years, more and more consumers choose children's paint to paint the children's room or even the entire house. These consumers belong to the high-end consumers who are extremely strict with environmental protection requirements. Buying children's paint is becoming a kind of Fashion shopping.

Children's paint market is not standardized It is understood that as early as 2004, Garbo Li, Fu Ya and other domestic paint companies have gradually launched the children's paint and its upgrade products. In recent years, many domestic and international coating brands have also launched children's paint products, and started high-frequency advertising and terminal promotion. After the high-profile brand intervention, many small and medium-sized brands have followed suit. The continuous improvement of consumers' environmental awareness has also accelerated the development of children's paint potential market.

Behind the development of the children's paint market, there are also some areas where consumers are puzzled. For example, each brand's marketing is very similar, not "VOC trend toward zero" is "low VOC"; not "3000 colors" is "infinite and colorful world."

When a reporter asked about the difference between children's lacquer and ordinary lacquer, the salesperson's answer was “more environmentally friendly and more colorful”. More professional ones answered “easy to clean”. However, when asked to provide specific data for product testing reports or hazardous substances, most brands said that they could not issue or were unclear. Even some small brands of ordinary paint and children's paint use exactly the same package, only on the lid with a sticker to write out the children's paint, the price will be a big cut.

In addition, some small businesses have also started to paint the children's paint market and launched their own children's paint products. This seemingly star-studded moon has disrupted the previously relatively calm market for children's paints. Although it has increased consumer choice, it has undoubtedly increased the difficulty of consumer choice.

There is no way to distinguish between quality and inferiority, and there is a great disparity in product prices. Behind the prosperity of the children's paint market is actually not standardized. Huang Hao, manager of Fowlele Paint Marketing Department, said that children's coatings are not yet mainstream in the company's product lines, and their sales are also small. For the immature phenomenon in this emerging market, it needs to be standardized and guided through such methods as corporate self-discipline.